Software and Marketing Articles
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61% of installers say that ‘maximising sales opportunities’ is the primary reason for seeking new quoting software, according to latest research from Tommy Trinder. Tom Barfield, business development consultant to Tommy Trinder, speaks to a lot of window installers; he’s carried out more than 750 demos of Tommy Trinder’s Framepoint app over the last couple of years. And, according to...
Having the right products in 2023 is only part of the answer, according to Sternfenster’s sales director Nathan Court, who asks: can your customers see them? We report. The talk in the glass and glazing trade press at the start of 2023 has been very much about where the demand for home improvement products is coming from, but less about...
After the combination of a global pandemic, rising costs, supply chain and resource issues over the last few years, it might sound strange to say that events in 2023 could pose the biggest challenge to our industry in years. Selecta Systems marketing manager, Mark Walker, offers his view on the marketing opportunities that come with the possible challenges ahead. Since...
Phillipa Edmunds, marcomms assistant at Rehau Windows UK, explains that building a strong link between customers, trusted installers and fabricators is crucial during the current climate. As we head further into 2023, the cost-of-living crisis may start to affect window installation projects for money-conscious customers. It is, therefore, important that installers and fabricators focus upon marketing and customer service to...
Andrew Scott, founder and MD of full-service marketing agency, Purplex, reveals the top marketing trends that will keep companies ahead of the game in 2023. A few months into 2023 and the market is unfortunately still incredibly tough – companies will find that consumers are reviewing their spending habits and tightening their purse strings. In fact, recent research from the...
Ben Brocklesby, director at Origin, discusses why demonstrating value is more important than ever before. Following the events of 2022, the housing market is in a state of flux. Rising mortgage rates are discouraging house buying, and rising energy bills are limiting homeowners’ budgets to renovate. In reaction to this, much of the construction industry is cutting prices to undercut...
Made for Trade’s marketing manager, Ian Bousfield, looks ahead to the 2023 FIT Show, and reflects on how the event has played a crucial role in the company’s success. How do trade exhibitions fit in the online, social media and post-Covid age? It’s a question many companies might ask themselves when it comes to marketing and brand promotion, when the...
If you are looking to equip your customers with valuable knowledge and insight, then you can’t beat hosting an open day for maximum efficiency, argues Listers’ MD Roy Frost. While reading the trade press over the last few months, one word has emerged more than ever: change. Change itself is a positive force, and it implies modernisation, adaptation, and correction....
Video is the new frontier in marketing. Used correctly, and the results can be astonishing, argues director of Lasco PR and marketing, Nathan Bushell. Not long ago, video production required the services of a professional team, days of planning and a big budget. And even then, the results may not have been what you were expecting. Today, we are all...
By Aaron Solomon, sales executive at Insight Data. 2023 has the potential to be a great year for many companies within the fenestration and glazing industry. What will define success from failure in the coming months is something that every business will almost definitely need – a strong marketing plan. Executing such plans is not easy, with knowing who to...
Over the last few years, many aspects of the glazing industry have been through an accelerated period of change. Marketing is no exception, as Iain McInnes, founder of WeBuildBrands, explains. In the business world, change is arguably one of the only things that remains constant. Every so often however, certain factors act as a catalyst, driving change at a greater...
By Mike Crewdson Most companies in the UK home improvement sector have not had to worry too much about retail lead generation in the last two years as the pandemic led to an unprecedented surge in home improvement enquiries. Most window companies I know had record order books and record enquiry levels. The mistake some made, and the industry has...
It’s less than five months until the industry’s main event returns to the NEC for its 10-year anniversary. As FIT Show draws closer, we ask event director, Nickie West, about the role that FIT Show plays in the marketing mix for its exhibitors. As event organisers, we know how important it is to invest in our own brand in order...
With the cost-of-living crisis and economic turmoil facing the industry, Gerald Allen, head of marketing at Epwin Windows Systems, discusses why companies should invest in effective marketing strategies to remain competitive. When times get challenging and costs are being squeezed, marketing looks like an obvious place to cut investment. But it’s always a mistake to do so! There’s a popular...
Ben Aspinall, DoorCo’s head of IT & marketing, explains that it’s DoorCo’s customers that sit central to their 2023 marketing strategy and highlights what he thinks is important in the coming year. With another unpredictable and probably challenging year ahead, DoorCo is taking a considered approach to marketing in 2023. This doesn’t mean we are cutting back – even in...
Bethaney Larkman, marketing and communications manager for Distinction Doors, explains why marketing is an investment and how it can help deliver quality and meaningful results especially in a difficult economy. At a time when budgets are being implemented or set ahead of the new financial year, we must be mindful of the challenges facing many UK businesses. Directors will review...
Fiona Lund, managing director of Brouha, discusses how businesses can best harness their marketing resource to face current challenges in a positive and productive way. Rising interest rates, increasing cost of materials and energy, interruptions in the supply chain, changing consumer behaviour: These are not ideal conditions for any organisation to start 2023 after a challenging couple of years. Businesses...
Katie Bregazzi, operations director at Balls2 Marketing, explains how vital it is to maintain your marketing presence in times of economic uncertainty. With rising interest rates, a cost-of-living crisis and seemingly endless news of strikes, it’s fair to say that we find ourselves in uncertain financial times. And it’s at times like these, when the natural reaction for many companies...
Windowlink managing director Mark Dudley discusses technology, and how it’s transformed society since the pandemic. We’ve finally reached a stage where life has more or less returned to normal after the pandemic. I’m reluctant to in any way suggest it’s ‘over’ – people are still catching COVID, and probably will be for many years. There’s always the possibility that a...
Andrew Scott, founder and MD of marketing agency Purplex, explains why companies should continue investing in their sales and marketing strategies in 2023, despite economic uncertainty. During and after the pandemic, the home improvement market boomed. As a result, lots of companies expanded, taking on bigger premises, spending more money on new equipment and facilities as well as recruiting more...