Software and Marketing Articles
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Steve Savage, former sales and marketing director for a large regional home improvement installer, has joined the team at Pricepoint. Steve said: "In my previous position, I researched the marketplace to find a solution that would enable my sales team to sell our products and services in homes, without any restrictions, after extensive searching and testing, I concluded that Pricepoint was a clear winner.” Steve adds...
Julaine Speight, director at First Internet, an award-winning digital marketing agency based in Manchester, says that authentic content is key for installation companies if they are to realise their full marketing potential. The first thing to consider with any marketing programme is the audience. Your customers could be based anywhere, so they will find you online as well as walking...
The idea of ’15 minutes of fame’ has never been so misleading, argues director of Lasco PR and Marketing Nathan Bushell. Have you noticed an increase in the number of videos your suppliers, competitors and customers are releasing? They’re everywhere, right? Especially if you like to connect with people on LinkedIn. And, they can be incredibly engaging. Get the tone...
Lauren Edwards, digital marketing specialist at the Glazerite UK Group, explains how leveraging digital marketing can help you stand out from the crowd. With recent headlines about the progress of AI, there’s no escaping the fact we’re living in a fully digital world. When it comes to digital marketing, the key is to harness its power and benefit from its...
By Gary Dean, managing director of strategic consultancy, The Truffle Pig Consulting Co. The first half of this year we explored some key strategy tools – so for this column, I’ve decided it’s time for a break. As (hopefully) the sun shines, I would like to indulge in taking you somewhere else this month. In recent times, I have become...
Fiona Lund, MD of Brouha Marketing, PR and marketing specialist for the built environment, examines how all businesses, especially those that supply products to improve and maintain buildings, must make the ‘green agenda’ a priority. The term Eco Ethics is one I’ve borrowed from a customer, Giovanni Laporta from Smart Ready as I couldn’t think of a better way to...
Sarah Ball, Joint MD at glazing specialist full-service marketing agency Balls2 Marketing, says upcoming legislation will drive the need for even more energy efficient glazing products but choosing a greener marketing strategy will pay dividends. For the first time in many years, windows have come into the top 10 of home improvements as the need to reduce energy usage...
Why juggle multiple software products when you can have one that does it all, asks Windowlink managing director, Mark Dudley. When Windowlink first started back in the ‘80s, the window industry was a much simpler place. PVC-U installers fitted PVC-U products, aluminium installers fitted aluminium, and you could have windows in any colour you liked, as long as it was...
By Aaron Soloman, sales manager, Insight Data. Email marketing has evolved into an indispensable element of modern marketing strategies for businesses of all sizes. Its ability to facilitate direct and efficient communication with customers and prospects while being cost-effective is unmatched. By leveraging personalised and relevant messaging, businesses can enhance engagement rates and boost revenue, making email marketing an essential...
Efficiency, accuracy and professionalism all played a part when Spectral chose to partner with First Degree Systems to install Window Designer across its multi-site operation. When experienced window professional Jason Wilder established trade fabricator Spectral Windows in 2020 following a period away from the industry, he and fellow directors Nick Rudd, Phil Redfern and Scott McQueen turned to Window Designer...
By Gary Dean, managing director of strategic consultancy, The Truffle Pig Consulting Co. What do you think are the factors for success for your business? What insight and wisdom do you need? Tennyson said ‘knowledge comes, but wisdom stays’. How do you measure ‘success’ might be a place to start, because it’s not the same answer for everybody. For you...
Rhonda Ridge, creator of the AdminBase installer management system, looks at some of the typical problems faced when remote working and explains how the right software can bring teams together. Managing a remote team, or indeed being part of a remote team isn’t always easy. Installation teams that are out on site all day can suffer a lack of face-to-face...
By Aaron Soloman, sales manager, Insight Data. The Bank of England has recently announced yet another hike in the base interest rate, following a surprising rise in inflation in February. Consequently, a rapid surge in costs has rendered borrowing unaffordable for many, with rates reaching their highest level since the financial crisis in 2008. These changes have led to an...
The Glazing Summit returns for its fifth year on Thursday, 12 October, with the one-day industry conference expected to attract around 500 fenestration leaders. Taking place at regular venue, Edgbaston Stadium and Conference Centre in Birmingham, the Summit, headline sponsored by Yale, is being heralded as a must-attend event for industry professionals. The event presents the opportunity to tackle the...
By Gary Dean, managing director of strategic consultancy, The Truffle Pig Consulting Co. Back in February I wrote about having confidence in your pricing on my LinkedIn profile that sparked some discussions and debate. The principal message was ‘know your value’; of course, your value is not just in your own hands to judge, it’s in the hands of the...
FIT Show event director, Nickie West, speaks exclusively to Glass Times’ editor, Luke Wood ahead of the exhibition’s special 10-year anniversary. Luke Wood (LW): This year’s show marks a significant anniversary – did you anticipate it becoming such a success? Nickie West (NW): FIT Show 2023 marks a decade since we launched at Telford. In the world of exhibitions, where...
Managing director of Business Pilot, Elton Boocock, explains why the FIT Show is an extension of the community the company is building in the window and door industry. Since we launched in 2019, building a community of users and partners was just as important for us as developing the Business Pilot software. Here are four reasons why building a community...
Birmingham’s NEC will play host once again to the FIT show next month. Susie Sinden, media director at Brouha Marketing, takes a look back at how the exhibition has grown into what it is today. It’s hard to believe that the FIT Show is already celebrating its tenth anniversary. It certainly doesn’t feel that long ago that Paul Godwin and...
Rhonda Ridge of Ab Initio, creators of the AdminBase installer management system, talks about the importance of change and offers a sneak peek into what the company will be showing at this year’s FIT. As the saying goes: “If you always do what you’ve always done, you’ll always get what you’ve always got.” And yet so many of us resist...
By Aaron Solomon, sales manager Insight Data. The fenestration industry has shown its grit and determination after the challenges presented by the post-pandemic market and spiralling energy costs. However, despite such perseverance, the Construction Products Association forecasts a 3.9% fall in construction output in 2023. This is due to a number of factors including high product prices, materials and labour...