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Posted On - 04/02/2024
Antoniya Stoycheva, digital marketing and communications manager at Aluk, presents her marketing tips for fabricators and installers. Whenever fabricators or installers ask for advice on marketing, I always start by saying – hire a professional! Whether that’s an in-house marketing manager or an external agency, any investment you make will be better spent. However, there are plenty of easy wins...
Posted On - 04/02/2024
Installation businesses looking to survive and thrive in 2024, need to embrace software for streamlining purposes according to Ab Initio’s Rhonda Ridge, creator of AdminBase, but it needs to be the right kind of software. To streamline a business is to simplify processes with the aim of increasing efficiency. For example, when creating an order, generating an invoice, or arranging...
Posted On - 03/02/2024
By Gary Dean, managing director of strategic consultancy, Truffle Pig Consulting Co. Throughout history, mottos have served as succinct expressions of ethos and identity for individuals, institutions, and nations. They provide a lens into the values, aspirations, and beliefs of their bearers. One such profound motto which I find of great interest and motivation is, ‘Loyalty binds us’, which is...
Posted On - 03/02/2024
In recent years, augmented reality has attracted a lot of excitement in the tech world, sparking the imaginations of many business owners. PST managing director, Neil Travers, shares how the company’s unique AR app is set to transform the home improvement industry. The excitement around augmented reality over recent years is easy to understand – after all, this is a...
Posted On - 03/02/2024
By Gary Dean, managing director at strategic consultancy, Truffle Pig Consulting. Sometimes, when I give talks about strategic management, I get questioned about whether military strategies can be applied to business situations. Though I have studied military strategy in some detail I usually avoid adding it to my discussions because war is predicated on the assumption that one side must...
Posted On - 03/02/2024
Ab Initio’s Rhonda Ridge, creator of the installer management system, AdminBase, talks about the importance of focussing on quality over quantity when it comes to leads, and explains how a good CRM can help to capture and convert prospects. For any business to succeed it needs a steady influx of leads. However, while it can be easy to get distracted...
Posted On - 28/09/2023
Neil Travers, managing director of Production Software Technology, shares how the company’s innovative software solutions can benefit all levels of the industry. In today’s fast paced world, the fenestration industry is experiencing rapid growth and evolving consumer demands. It’s why at Production Software Technology (PST), we’ve created solutions that enhance efficiency, precision and innovation. PST provides two main software solutions...
Posted On - 28/09/2023
We all keep count of the leads coming in, but they need to be understood in context, argues managing director of Business Pilot, Elton Boocock. For the last four years, we have published the Business Pilot Barometer, a monthly summary of the window and door market in the UK, using data gathered from users of the Business Pilot CRM system....
Posted On - 28/09/2023
At a time when feeling overworked and undervalued is almost the norm, businesses need to work on achieving a better balance between profitability, productivity, and spreading the workload. Rhonda Ridge of Ab Initio’s installer management system, AdminBase, explains how the right software can help. Not that long ago the idea of ‘big brother’ watching us at any time –...
Posted On - 28/09/2023
With more than 30 years’ experience in marketing for the glazing sector, Andrew Scott, MD of leading full-service marketing agency Purplex, explores the best marketing approach companies should take to cut through the noise in an increasingly digital world. Rewind the clock to more than 15 years ago and the first Apple smartphone was released and not long after, the...
Posted On - 28/09/2023
By Gary Dean, managing director of strategic consultancy, The Truffle Pig Consulting Co. So far this year I have written quite a lot of articles on key strategic tools. This article is certainly also built around a strategic tool in that sense, though I struggle a little with this description in the case of business ethics as it shouldn’t be...
Posted On - 28/09/2023
As one of the industry’s most recognisable brands, FENSA is much more than just a competent person’s scheme. Glass Times editor, Luke Wood, highlights how the scheme has grown since its inception over 20 years ago and the raft of benefits it offers to installers today. There are not many glazing industry brands that can claim to be recognised as...
Posted On - 23/08/2023
Steve Savage, former sales and marketing director for a large regional home improvement installer, has joined the team at Pricepoint. Steve said: "In my previous position, I researched the marketplace to find a solution that would enable my sales team to sell our products and services in homes, without any restrictions, after extensive searching and testing, I concluded that Pricepoint was a clear winner.” Steve adds...
Posted On - 02/08/2023
Julaine Speight, director at First Internet, an award-winning digital marketing agency based in Manchester, says that authentic content is key for installation companies if they are to realise their full marketing potential. The first thing to consider with any marketing programme is the audience. Your customers could be based anywhere, so they will find you online as well as walking...
Posted On - 02/08/2023
The idea of ’15 minutes of fame’ has never been so misleading, argues director of Lasco PR and Marketing Nathan Bushell. Have you noticed an increase in the number of videos your suppliers, competitors and customers are releasing? They’re everywhere, right? Especially if you like to connect with people on LinkedIn. And, they can be incredibly engaging. Get the tone...
Posted On - 02/08/2023
Lauren Edwards, digital marketing specialist at the Glazerite UK Group, explains how leveraging digital marketing can help you stand out from the crowd. With recent headlines about the progress of AI, there’s no escaping the fact we’re living in a fully digital world. When it comes to digital marketing, the key is to harness its power and benefit from its...
Posted On - 02/08/2023
By Gary Dean, managing director of strategic consultancy, The Truffle Pig Consulting Co. The first half of this year we explored some key strategy tools – so for this column, I’ve decided it’s time for a break. As (hopefully) the sun shines, I would like to indulge in taking you somewhere else this month. In recent times, I have become...
Posted On - 02/08/2023
Fiona Lund, MD of Brouha Marketing, PR and marketing specialist for the built environment, examines how all businesses, especially those that supply products to improve and maintain buildings, must make the ‘green agenda’ a priority. The term Eco Ethics is one I’ve borrowed from a customer, Giovanni Laporta from Smart Ready as I couldn’t think of a better way to...
Posted On - 02/08/2023
Sarah Ball, Joint MD at glazing specialist full-service marketing agency Balls2 Marketing, says upcoming legislation will drive the need for even more energy efficient glazing products but choosing a greener marketing strategy will pay dividends. For the first time in many years, windows have come into the top 10 of home improvements as the need to reduce energy usage...
Posted On - 02/08/2023
Why juggle multiple software products when you can have one that does it all, asks Windowlink managing director, Mark Dudley. When Windowlink first started back in the ‘80s, the window industry was a much simpler place. PVC-U installers fitted PVC-U products, aluminium installers fitted aluminium, and you could have windows in any colour you liked, as long as it was...
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