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Posted On - 04/02/2024
By John Park-Davies, group managing director at Vertik-Al. As the UK’s market leading independent powder coater, we colour for the country’s foremost extruders, manufacturers and providers of architectural aluminium and associated components. This means we coat anything from a nut and bolt, through to a dual colour 6m insulated aluminium bar and all things in between. This is quite an...
Posted On - 04/02/2024
Bi-folds are great at maximising the light in your home even on the dullest day. But imagine if they could make it feel more like summer too? Well wonder no longer, as TuffX’s commercial director, Paul Higgins, explains how its new Glow electrically heated double-glazing can do just that. “Radiant heat is what makes sun feel warm on your skin,...
Posted On - 04/02/2024
Looking for an apprentice but don’t know where to start? Glass & Fenestration Training Solutions (GFTS) can help to manage the process from start to finish. Apprenticeships are a vital way of introducing new blood into the industry – but for some installers, the perceived cost and hassle of training can outweigh the advantages. It can be difficult to know...
Posted On - 04/02/2024
Partnering with one reliable British supplier for all IGU components can prevent a host of supply chain problems, argues Thermoseal’s group sales director, Mark Hickox. Slimming down your supply chain presents many opportunities for manufacturers that want a single point of contact and fewer deliveries, but the benefits actually go far beyond this, according to Thermoseal group’s sales director, Mark...
Posted On - 04/02/2024
Sternfenster’s sales director, Nathan Court, shares some marketing tips when celebrating your company’s birthday. 2024 is Sternfenster’s (and Starglaze’s – our local retail arm) 50th birthday, and to say that we are proud of this achievement would be an incredible understatement. But a birthday is much more than an extra candle on the cake. It is an opportunity to reflect...
Posted On - 04/02/2024
While homeowners are searching for more energy efficient homes, the desire for bright and light spaces is equally as in demand. Andy Jones, Silka’s sales and marketing director for England and Wales, talks about how its super-insulated rooflight delivers it all. Energy efficiency is a well-versed discussion in the industry. Homeowner, demand is only increasing, as strengthened by Silka’s sponsored...
Posted On - 04/02/2024
With the home improvement boom now a distant memory, we all envisaged that demand would not be able to continue at the rate that we had experienced for the last few years. Selecta Systems marketing manager, Mark Walker, explains how the company is taking fabricator and installer sales and marketing support to a whole new level. Over the last few...
Posted On - 04/02/2024
Samantha Hill, head of marketing for Reynaers UK, discusses how genuine engagement on key topics has led to a three-fold increase in share of voice for the company. Customers are at the heart of everything we do at Reynaers and that is reflected in our approach to marketing. We want our customers to have access to the latest industry insights...
Posted On - 04/02/2024
Jo Trotman, marketing manager at The Residence Collection, explains how the company has developed a bespoke, automated lead generation system that’s been designed to realise the full potential of its consumer marketing activities. Nominated for a G23 Award for Business Initiative of the Year, it has generated 1,500 leads for installers since launch. The Residence Collection has always enjoyed a...
Posted On - 04/02/2024
The fenestration industry is said to be experiencing a shift in trends as searches for ‘2024 interior trends’ has surged by more than 80% in the last month alongside brands unveiling their chosen colours of the year for 2024. Consequently, systems houses such as The Residence Collection have said that they are ‘aligning with consumer preferences and installer demand’ by...
Posted On - 04/02/2024
Glass Times talks to Martin Hitchin, CEO at Rehau UK, about the highlights of 2023 and the outlook for the year ahead. Q: What have been the major successes of Rehau UK’s strategy in 2023? Martin Hitchin (MH): One of the successes I was really proud of this year was how hard we’worked to establish Rehau UK as a whole...
Posted On - 04/02/2024
Current market conditions have served to underline the importance of strong marketing in the fenestration industry. We sat down with Stephen Beresford, head of marketing at Rehau, for some best-practice advice. Q: What effects of the challenging economic climate are you seeing in the market? Stephen Beresford (SB): High interest rates have made it difficult to move house in the...
Posted On - 04/02/2024
Certification is an integral part of the fire safety industry, ensuring that all products and systems meet the required regulations. But how is this test evidence created? Here, Dr Vince Crook, technical development director at Pyroguard, takes us ‘behind the scenes’ of a typical fire glass test. When talking about fire safety glass, the conversation can focus on the building...
Posted On - 04/02/2024
Andrew Scott, founder and MD of full-service marketing agency, Purplex, reveals what marketing tactics and strategies should be considered to stay ahead of the game in 2024. With chief economists predicting that the UK economy will remain weak in 2024, it’s no secret that the next 12 months will introduce some fresh challenges for the fenestration industry. But it’s not...
Posted On - 04/02/2024
Chris Cooke, director of Prefix Systems, looks at the potential pitfalls of installing cold roofs, which can result in condensation, mould or even a failing roof structurally. Lengthy product remedials and a fall in referrals are a real-life problem too, he adds. None of us in the roofing sector could envisage the way in which the solid roof market has...
Posted On - 04/02/2024
By Nikki Dunbar, NIX Collective. Now that the Christmas festivities are behind us and we’ve taken some time over the break to reflect on the year gone by, we need to really focus on what we want from 2024. At a time when consumer spending remains uncertain, the resilience of businesses lies in effective marketing and the importance of a...
Posted On - 04/02/2024
Made For Trade’s marketing manager, Ian Bousfield, explains how the Homebuilding and Renovating exhibitions allow Korniche products to be showcased to consumers nationwide. When it comes to researching and purchasing a significant product for a homeowners’ extension, self-build, extension project or refurbishment, internet gloss and social media content can only extend so far into the psyche of the customer. As...
Posted On - 04/02/2024
For most fenestration businesses, digital marketing has become a go-to approach. Iain McInnes, founder of WeBuildBrands, asks whether this surging popularity has led to a growing sense of overexposure, causing digital marketing to become a victim of its own success? Great marketing has always been something of an art rather than an exact science. However, with the shift from an...
Posted On - 04/02/2024
By Mark Enderby, marketing manager, Maco. Sustainability is set to dominate the marketing landscape as businesses recognise the profound shift in consumer values and expectations throughout supply chains. Already this year we have had conversations with fabricators who have said that when it comes to choosing suppliers, sustainability has been at the forefront of their criteria, and they have been...
Posted On - 04/02/2024
Having aluminium systems does not necessarily mean you need to have deep, bulky sections says Andrew Charlesworth, director of global category management at WarmCore. Hybrid platforms can provide better solutions, as he explains. There are distinct markets for aluminium and PVC-U and their applications are crossing over more than ever before. Go back 10 years and aluminium adoption by consumers...
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