Software and Marketing Articles
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AdminBase discusses how West Yorkshire Windows’ customers enjoy ‘Amazon’-quality service courtesy of its Customer Portal. One of the many side-effects of the battle against Covid has been the surge in online shopping, led by Amazon, whose fortunes have been driven by its ability to quickly supply anything to anyone, and by the level of customer service it offers. At the...
Andy Ball, managing director at Balls2 Marketing, says: be Smart with your marketing goals for 2022. New year, new me. Most of us say this every January to some extent; this is the year I will eat healthier, exercise more or finally learn that instrument I’ve been meaning to for the last few years. We’ve all been there. Falling into...
By Phil Slinger, CAB chief executive. An EPD provides a standard methodology of declaring the impact of manufacturing and products in use through Life Cycle Assessment (LCA). EN 15804 provides the complete set of product category rules (PCR) to ensure consistent reporting of environmental impact information for all construction products. An EPD supports carbon emission reduction by allowing specifiers to...
In a buoyant market the key to making hay while the sun shines is a fast and efficient quoting process, according to CEO of Tommy Trinder Chris Brunsdon. But what does it take to be efficient? And just how fast is fast? Chris put Framepoint to the test: quoting a houseful of windows against the clock. With demand in the...
By Angus Mackie, Qualicoat UK and Ireland chair. The association’s first physical members’ meeting since lockdown, recently took place at the Arden Hotel and Leisure Club in Solihull. The event was well attended and included members who joined the meeting online. The event allowed all attending members to be in full communication while sharing screen presentations and important technical discussions....
Andrew Scott, founder and CEO of the Glazing Summit, reflects on the event’s return to Edgbaston Cricket Ground. To some, glass and glazing is just a job: a place to work. But to me, it’s a passion. I’ve given decades of my life to UK fenestration, first as a fabricator, then as a marketing strategist and business consultant, and between...
Chair of Certass Trade Association Jon Vanstone talks about keeping workers safe. As the HSE continues to form the Building Safety Regulator, and the related Building Safety Bill is adopted into law next year, it will bring an increased focus on how we do things on site, whether it be a large tower block or a small domestic home. With...
Andy Ball, managing director of Balls2 Marketing, discusses the importance of embracing new technology and innovation. If you look back over the past few centuries, you can trace most of the major changes in our lifestyle to some form of technological innovation. The industrial revolution and the invention of the steam engine were the original gamechangers, but we’ve also gone...
By Adrian Toon, director of a2n. A central library is perhaps not seen today as an important knowledge hub – as this mantle has been taken by the internet – but we should consider that idea when we think of a central storage of images within our businesses. Why is this important? Using social media, an image captures attention and...
Hot on the heels of the COP26 UN Climate Change Conference, the importance of sustainability and reducing our carbon footprints has never been more topical. FIT Show event director Nickie West explains how sustainability will play a part in FIT Show 2022. At the last FIT Show, sustainability was something that a large proportion of businesses knew they should be...
The benefits of technology can disappear if audit trails are broken, and key information goes missing, according to co-founder of Business Pilot Ryan Breslin, who told Glass Times editor Nathan Bushell about the recent updates to the cloud-based CRM and business management tool, and why he is perfectly placed to deliver them. Business Pilot, designed by installers for installers, was...
Making decisions under pressure is always difficult: in the face of soaring demand and last-minute changes to orders, installers need accurate information at their fingertips to help them make the right call on the go. Rhonda Ridge of AdminBase examines the importance of analysing data, and the far-reaching benefits when you get it right. According to a report commissioned by...
Andy Ball, managing director at Balls2 Marketing, explores the (not-so-) hidden benefits of creating an aspirational brand. After a very long wait, No Time To Die finally hit the cinemas, taking more than £25 million at the UK and Ireland box office in just three days, and breaking the domestic record for the highest opening weekend of any Bond movie....
By Adrian Toon, director of a2n. Pictures taken at dusk can provide a ‘lifestyle’ image, which can show a warmth provided by a new window or door installation. At dusk we get a lot of blue light, and when coupled with the room’s ‘warm’ (2,700K) LED lights, similar colour to the old tungsten bulbs, the room offers a cosy feel....
By Neil Cooper-Smith, senior analyst at Business Pilot. The provisional seasonally adjusted estimate of UK residential transactions in September 2021 was 160,950, which was 68.4% higher than September 2020, and 67.5% higher than August 2021, according to the latest government statistics. We can attribute this to the rush to take advantage of the Stamp Duty holiday, which closed on September 30, and...
By Jane Dalton, co-founder of Global Parlez, a market research agency focused on environmental and economic sustainability. No-one had heard of Zoom before Covid, and hardly anyone was buying hand gel. Now, digital strategy and disinfection have become big business almost overnight. But those are not the only areas of life where change has happened. Lockdown gave people time to stop and...
By Chris Pepper, Time54. Construction, or building specification, marketing is about creating awareness and demand so that your product has a fighting chance of being specified early in the building process and remains specified as alternative products are touted by competitors. The primary focus is those specifiers involved in the initial stage of a project, for example: architects, designers and...
How to expand your construction business this year according to Sheards Accountants. Following a difficult year for the sector, construction output in the UK is now growing month on month. With this in mind, we share our top tips for construction businesses looking to grow in 2021. Business planning . All too often, the pressures of keeping the business going on...
Chair of Certass Trade Association Jon Vanstone talks about the impact of UK Conformity Assessment (UKCA) Marking on the construction sector. With government agreeing to extend its deadline for ending CE mark recognition until January 2023, the industry must give thanks to the work of the Construction Leadership Council and Construction Products Association. Despite the extension, the situation is urgent...
Andy Ball, managing director at Balls2 Marketing, discusses how clear communication can help keep customers happy. In the past year, customer service has been put under pressure more than ever. I recently read a stat from Five9, a cloud software provider, which said that 38% of people in the UK felt the level of customer service they received in the...