Software and Marketing Articles
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By Build Check’s Richard Bate. Various impacts from the inquiry into the Grenfell Tower fire disaster of June 14, 2017 where 72 people died and a further 74 were hospitalised, are beginning to make themselves felt in the construction sector as the various responsible bodies set about implementation of the recommendations from the inquiry’s report and Dame Judith Hackitt’s subsequent...
By FIT Show. Now that the Euros are over, FIT Show fever is taking over; after what feels like an eternity of restricted face-to-face interaction, and with no industry platform since 2019, FIT Show 2021 is officially coming home. FIT Show is the UK’s number one, award-winning showcase for the glass, glazing, window, door, hardware and components industry. It will...
By Neil Cooper-Smith, senior analyst at Business Pilot. Having seen a drop of 12% in May on April, average sales jumped by 14% in June on May, putting window and door sales back firmly on an upward trajectory. Conversion rates were also up marginally month on month from 35.8% to 36.9%. Leads were also up 12% June on May, for...
Andy Royle, Leads 2 Trade’ co-founder and managing director, discusses how sales leads have changed over the years, and introduces its new premium lead service delivery has taken lead generation to the next level. While lead generation has changed over the decades, a company can still live or die by its ability to sell. Innovations have created new ways for...
Andy Ball, managing director of Balls2 Marketing, discusses how clear, open and honest communications are crucial for maintaining customer relationships in times of crisis. We’ve all been in that situation, where we’re promised delivery of something in time for what we need it for; whether it’s a birthday gift, a rental car or the week’s groceries, we have all felt...
By Adrian Toon, director of a2n. If you are taking pictures to support PR copy, try to visualise how the image will be seen in print and compose your picture to lead readers into your copy. Most people reading news copy will see the images first, scan the headline or tagline and then, if hooked, will be led into reading...
By Richard Bate, Build Check. Now that the dust has begun to settle on Brexit, and the implications are becoming clearer, industries are starting to reflect on the requirements it will place on businesses in the longer term. In the area of testing and certification for construction products we already know that we will all need to have our UKCA...
As the UK moves towards economic recovery, it’s time to build, according to Andrew Scott, MD of Purplex, who says now is the perfect time for ambitious businesses to shape their future. With government and UK business leaders now turning their attention to economic recovery, and consumers encouraged to spend, there has never been a better time for businesses to...
Augmented reality has recently attracted a lot of excitement in the tech world, sparking the imagination of many business owners. Andrew Clear, COO and co-founder of tech start-up Augmented Reality Creations, discusses how the company’s AR app is set to transform the home improvement industry. The excitement around augmented reality in recent years is easy to understand. After all, this...
Feel overwhelmed by data overload? Can’t see the wood for the trees and concerned that you’re missing important information? Then you’re not alone, says Elton Boocock, managing director of Business Pilot. Data anxiety is a thing: it is the symptom of data overload in business, which clouds rational thinking and good decision making. And there is so much data out...
By David Thornton, chairman of The Window Company (Contracts). The skills shortage might have slipped down the agenda a bit over recent months while the industry has been tackling what is understandably the more pressing issue of product and component shortages, but that certainly doesn’t mean it has gone away. A crisis which was already looming as the 50-somethings which...
Chris Pepper, director of Time 54, explains how the pandemic brought about significant social changes, which in turn resulted in a massive shift in digital use. Three areas where you need to focus to help generate new leads and strengthen existing relationships for your business, include social media, SEO and video. The good news is, they all relate and work...
Taking a strategic approach across all marketing touchpoints is a sure way to get the best return on investment. Jane Ward, co-founder and director of Team 4 Marketing, explains. Whether it’s the mediums of web, digital and social media, or traditional advertising and PR, there have never been so many ways to sell to your customers. And there’s never been...
Selecta Systems marketing manager Mark Walker talks about how online interaction, sales and social media engagement have soared in recent months, as has the necessity to adapt marketing and communication strategies to suit the current climate. Over the last 12 months or so we have seen the way we live change considerably with almost every person having to adjust and...
Marketing’s importance is only strengthened in time of a crisis, but it has to have synergy with the whole business to truly flourish, argues Maco’s marketing manager Mark Enderby. Covid had an impact on everything and everyone but, as when any crisis hits, having a plan and processes in place make responding to one much more effective. As with many...
It's always been important for a business to develop a clear marketing strategy, including identifying target markets, setting goals and enabling the measurement of effectiveness. However, as 2020 showed us, it’s equally important to have the ability to be flexible within that overall strategy. Sue Davenport, group marketing director at Liniar, takes a look back over the last 12 months...
Michelle Wright, the Glazerite UK Group’s marketing manager, shares why marketing your business is as important as ever. When a business needs to tighten its belt, it’s often the marketing budget first up for the chop. Yet, maintaining brand awareness and keeping a connection with customers in a challenging climate is key. In difficult times, consumers feel compelled to look...
By Jessica Leng, operations manager at Winsoc Digital. How many times do you hear the word ‘coronavirus’ in your typical day? Undoubtedly some industries have been hit harder than others, with some even profiting from the circumstances. But for most it has created uncertainty and turned businesses upside down. And it’s not just in the short term: entire industries may...
Victorian Sliders’ group managing director Andy Jones explains the vital role marketing plays in a long-term approach to business, and why in challenging times it’s more important than ever. Over the last year, we’ve all had to make changes to adapt to a strange, unpredictable, rapidly developing situation. But at Victorian Sliders, our commitment to marketing hasn’t wavered. I believe...
Ultraframe’s marketing director Alex Hewitt explains how the company’s Lockdown Toolkit helped its customers to sell remotely during the pandemic. We are absolutely certain that marketing is a vital tool that has not only helped our customers to survive through the various lockdowns and regulations, but to actually prosper and grow. Back in early 2020 remote selling was a completely...