Software and Marketing Articles
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Andy Ball, managing director at Balls2 Marketing, talks about using nostalgia to connect to your customers. There’s nothing quite so comforting as a good dose of nostalgia and, during these uncertain times, many brands are incorporating it into their marketing strategies with a view to sparking that warm fuzzy feeling with their customers. There have been loads of great examples...
By Adrian Toon, director of a2n. When I first started this column, we considered if a phone camera would offer pictures that were good enough for print use and, in particular, for press releases from contributors to Glass Times. How things have changed in a very short space of time. I was delighted that Apple launched its new iPhone range...
Quickslide’s Adrian Barraclough explains how Quickslide is investing in the latest digital technology to deliver perfect heritage windows. Quickslide was responsible for popularising affordable replacement box sash windows and we remain one of the market leaders in heritage style windows. And we continue to invest money and effort in installing the latest technology to manufacture and deliver these traditional frames....
Emplas has unveiled its software integration, turning sales to orders into a single seamless process, which can be delivered in person or remotely. By Jody Vincent, national sales director at Emplas. Speaking at the beginning of October, Boris Johnson warned that things were “going to continue to be bumpy through to Christmas,” adding “it may even be bumpy beyond it”....
Bethaney Larkman, marketing manager at Distinction Doors, looks at how changes in consumer behaviour have been heightened by the pandemic and the opportunities this presents for composite door fabricators and installers. It’s believed that, much like the surge in digital usage, the coronavirus pandemic will change attitudes toward lifestyle and mass consumerism; less will be more, as life becomes more...
With the end of 2020 in our sights at last, Liniar’s Simone Sangha is looking forward to the year ahead, exploring ways to help companies create a digital strategy that makes a positive impact on their business. Although research shows consumers now follow a much less linear journey when it comes to purchasing decisions, the basic stages still apply: awareness,...
In Insight Data’s 2019 review of the PVCU fabrication industry, 190 of the top fabricators across the UK were telephoned and asked questions about their business and the wider industry. Jade Greenhow, Insight Data’s operations director, looks back at the results and explains how the events of the last ten months could suggest that diversification may have become a popular...
By Neil Cooper-Smith, senior analyst at Business Pilot. The latest Business Pilot Barometer shows that window and door sales climbed by just under 4% in October on September, reversing the fall seen in September on August. This is consistent with last month’s data, with the 12% increase in leads seen in September successfully converted into new business. It should, however,...
The launch of the Green Homes Grant, and talks of future investment into all industries within home improvements from government funds, has led to more focus and discussion over the standards needed for a business. Certass chair Jon Vanstone ask: What will the future direction be, given the Green Deal failure of 2013? We know there are differences in requirements...
By the Department for Business, Energy and Industrial Strategy (Beis). As the winter months are ushered in, thousands of homeowners in England are looking for Green Homes Grant installers to help them heat their home for less. Tradespeople – such as builders, glazers, insulation installers and heating engineers – will be preparing for a busy time of year and, with...
Selecta Systems’ marketing manager Mark Walker explains how online sales and social media engagement have soared in recent months and how it has become more apparent that having a marketing plan for online presence should form a vital part of every businesses marketing strategy. Especially social media. Recent events have seen the way we live change considerably with almost every...
Jon Vanstone, chair of Certass TA, explains why the industry needs to speak with one voice. It will come as no surprise to many that when a new government initiative is launching, certain areas of our industry want to go it alone and represent the few as opposed to the collective. The government is soon to launch the Future Building...
By Richard Bate, Build Check. In our previous column we introduced PAS 24 and established that a test pass of the security aspects only is required to meet the requirements of Approved Document Q and thus comply with the Building Regulations. Today we look in a little more detail at the PAS 24 series of tests and what is involved....
Andy Ball, managing director at Balls2 Marketing, talks about how the new restrictions don’t have to limit your business. Over the last few months we’ve seen the supermarkets ramp up their online services with more deliveries and click and collect slots made available by the stores. Even Aldi, which had previously resisted online shopping, has added a click and collect...
Purplex MD Andrew Scott discusses why companies should rethink their website and digital presence. Within hours of opening a new Instagram account, 94-year-old Sir David Attenborough had 4.5 million followers, while the new NHS Covid-19 mobile phone app with QR code reader had over 10 million downloads in the first week. The digital shift over the last six months has...
How are pressures on the supply chain impacting on installers, and could software deliver the answer? By Business Pilot. The growth seen in window and door retail this spring and summer came with a unique set of headaches for installers: in April and May, many fabricators remained in a self-imposed lock-down; systems companies and glass manufacturers were also operating at...
By Neil Cooper-Smith, senior analyst at Business Pilot. The market for windows and doors remains buoyant. This is clearly evidenced by the high levels of demand seen into September. As reported last month, however, there is a suggestion that going into the start of autumn things again slowed a little on summer. This included a small drop in sales of...
Andy Ball, managing director at Balls2 Marketing, talks about how the new restrictions don’t have to limit your business. Over the last few months we’ve seen the supermarkets ramp up their online services with more deliveries and click and collect slots made available by the stores. Even Aldi, which had previously resisted online shopping, has added a click and collect...
By Adrian Toon, director of a2n. As I have recently been asked I thought I’d offer a little advice on photography permissions to ensure you stay on the right side of your clients. When taking pictures of an installation, especially if it is a residential project, it would be courteous to ask permission to take pictures and agree that the...
By Doorco’s chief doork, Jeyda. This month I’ve been focusing less on doors and more on excellent glass design within the frames. It’s been illuminating what I’ve found. Let’s start out with one of the most common designs I’ve seen all over the country. I call this ‘Elmer the Patchwork Elephant’. The glass is cut into square or diamond geometric...