Software and Marketing Articles
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By Adrian Toon, director of a2n. So how do you take that perfect picture, when you capture the moment with a people picture, or get that product looking its best? Composition is key, but only when the scene is set and your camera set up to take the shot. Check everything that is going to be ‘in shot’ – the...
By David Thornton, chairman of The Window Company (Contracts). There’s been a radical shift in the supply chain dynamic over the last year, and not just when it comes to demand, supply, and labour. One of the most interesting changes is in the relationship between the supplier and the customer. Where once the onus was on suppliers to invest in...
Chair of Certass Trade Association Jon Vanstone talks about how the construction industry can shift from a focus on cost to competent workmanship. With the enactment next year of the Building Safety Bill, and the formation of the new Building Safety Regulator (BSR), there will be increased pressure on the glazing industry to improve its record. The BSR is currently...
By Neil Cooper-Smith, senior analyst at Business Pilot. September was a big month with two of the government’s key Covid economic stimulus packages – the Stamp Duty holiday and the furlough scheme – coming to an end. Despite this, the housing market continued to grow at record pace, recording the strongest monthly rise for 14 years in September with a...
OnLevel’s Gary Dean reports from Glass Build America. The first glass exhibition that I have been able to attend for almost two years was always going to be weird. Add to that the rather complex efforts required to get to the USA in September in Covid times, the strange tough-to-lax rules in Atlanta, and some exhibitors not allowed in to...
Andy Ball, managing director at Balls2 Marketing, explains what lessons businesses can learn from the Olympics. When the Olympics comes around every four (or five!) years, it’s always amazing to see how much of a special occasion it is: it’s an event that captures the attention of everyone across the world. Even those who will never watch any sport in the...
By Adrian Toon, director of a2n. When I first started this column a few years ago, Smartphone cameras offered an OK picture quality, but not really good enough for print use. How that has changed in a few years. It has nothing to do with the pixel count, it is all down to the quality of the lens and sensor,...
By Phil Slinger, CAB chief executive. There has been quite a bit of speculation in the press recently with regard to the impending changes to Document L and how it will affect the industry. The Council for Aluminium in Building has been actively asking its members what it means for them and how they will cope with the substantial shift...
By Certass chair Jon Vanstone. The public perception of our industry is one of my real bugbears. Despite our ever-increasing professionalism, fantastic energy efficient, and secure products – and the vast majority of our installation companies doing a great job of fitting products in line with regulations and offering good customer service – there are still complaints and issues which...
With the glass and glazing industry seemingly careering from one challenge to the next over the last year and a half, Glazing Summit 2021, which takes place on October 21 at Edgbaston Stadium, Birmingham, cannot come soon enough, says Andrew Scott, the summit’s founder and CEO of organisers Insight Data and Purplex Marketing. After 35 years in the glass and...
By Claire Price of QMS International, one of the UK’s leading ISO certification bodies. With net zero deadlines looming closer, more emphasis is being put on businesses to pull their weight when it comes to cutting their carbon footprint. The UK’s commitment to the Paris Agreement means that we have to play our part in limiting the global temperature rise....
Chris Brunsdon, founder and CEO of Tommy Trinder, explains how buying software has moved on, and why it’s a game-changer for window installers. Historically you needed a bag of cash and nerves of steel to invest in decent quoting software in our industry. You’d have to stump up £thousands upfront, only to be faced with the trauma of getting it...
By Phil Slinger, CAB chief executive. With the ONS revising its dip in construction output in 2020 to a fall of 14%, and the CPA forecast for a growth this year of 13.7%, it seems that the industry continues to bounce back. On the downside, there is the shortage of materials and skilled labour followed by the inevitable rise in...
Does your company use case studies and testimonials for self-promotion? While collecting them may not be at the top of your to-do list while business is booming, maybe it should be, argues Liniar, which said they can have a positive impact on your business for years to come. In this context, a case study is a story. It tells readers...
By Phil Slinger, CAB chief executive. It should come as no surprise that the UK is experiencing a serious workforce and skills shortage in the construction industry. The current situation is a result of a workforce laid off at the beginning of the pandemic taking up alternative employment, the loss of a significant amount of European construction workers who have...
Andy Ball, managing director at Balls2 Marketing, explains the benefits of returning to normal for the glazing industry. With ‘Freedom Day’ upon us, and the lifting of the restrictions which have changed our lives for so long now, it seems we are finally returning to a sense of normality. Of course, the pandemic is far from over, and should be treated...
By Adrian Toon, director of a2n. Taking images of your own installations for promotional purposes using smartphones can look very professional, given a little time and thought before arriving on site. Obviously, key is making sure that the installation is complete with all groundworks and any planting done. Placing pot plants so they appear at the edge of the image,...
By Liniar’s Simone Sangha. This is a topic that has crept up quite a lot in the past, and it seems many people have strong opinions on the matter: the way in which you build, host and manage your website. There are definite pros and cons to both in-sourcing and outsourcing, so I thought I’d dissect these in this article...
Chair of Certass Trade Association Jon Vanstone talks about the department for Building, Energy and Industrial Strategy (Beis) and how its work relates to our sector. It is hard to believe that Beis is only five years old given how much coverage it has had due to Covid, Green Homes Grant, UKCA Marking, and Climate Change. Born on July 14,...
Andy Ball, managing director at Balls2 Marketing, explains how companies can use events like Euro 2020 to improve internal and external relationships. A year after it was due to kick off, Euro 2020 got underway and there was a clear uplift in the mood of the nation. These events bring everyone together and the proof is in the thousands of people celebrating as one – in...