Systems Articles
- No categories
By Liniar’s Simone Sangha. When looking at a website, people often judge it purely based on how it looks. Of course, appearance is an extremely important component of a website. However, don’t be caught out. Just because a site may look aesthetically pleasing, it doesn’t automatically mean that it works well to carry out its prime objective: to drive leads...
Garnalex CEO Roger Hartshorn looks at the implications of tariffs on imported aluminium, and highlights the benefits of a robust, vertically integrated supply chain. Until 2020, I’m betting most fabricators didn’t know where their aluminium window systems were made. But then Covoid-19 disrupted global trade, leaving containers with their profile orders marooned in ports six to eight weeks away on...
With the end of 2020 in our sights at last, Liniar’s Simone Sangha is looking forward to the year ahead, exploring ways to help companies create a digital strategy that makes a positive impact on their business. Although research shows consumers now follow a much less linear journey when it comes to purchasing decisions, the basic stages still apply: awareness,...
Selecta Systems’ marketing manager Mark Walker explains how online sales and social media engagement have soared in recent months and how it has become more apparent that having a marketing plan for online presence should form a vital part of every businesses marketing strategy. Especially social media. Recent events have seen the way we live change considerably with almost every...
There were many positive and negative reports over the last six months as the world got to grips with the effects of a global pandemic. Selecta Systems’ sales director Andy Green explains how Selecta has coped during this time as it saw exceptional demand for products soar to record levels. What a strange year 2020 has been. We started the...
Sarah Hitchings, sales and marketing director of The Residence Collection, talks about the requirements for conservation areas, what planners are looking for, and some of the colours that inspire her. There are over 10,000 conservation areas in England alone, with one in every local authority, and they vary considerably in their nature and character. According to Historic England “they range...
Recognised as one of the world’s ‘50 Sustainability and Climate Leaders’, Rehau is advocating the benefits of prioritising retrofitting buildings over demolition. Russell Hand, head of product management and technical at Rehau Windows, discusses the positive effects polymer windows can have. The Royal Institute of Chartered Surveyors (Rics) estimates that a sizeable proportion of a building’s lifecycle carbon is emitted...
This summer has seen an unprecedented amount of change, including the lack of holidays spent abroad. Paul Garforth, technical director at Liniar, explains how families are upgrading their homes instead, and how the humble sliding patio door has experienced unprecedented levels of sales. For decades, the patio slider was one of the most popular ways for customers to enhance their...
Brian McDonald, sales director for Profine UK, talks about the sales opportunities in the company’s newly expanded product portfolio, which includes the Kömmerling brand and the recently acquired Legend, Evolve and Warmcore. When we arrived back to work after the last Christmas break, few could have predicted a global pandemic, nor that we would be acquiring essential assets off the...
Colour is a key opportunity for installers and fabricators. That makes quality and lead times from system suppliers more important than ever before, says Ian Cocken, director of sales and marketing at Aluplast. There is a major paradox in the window and door industry right now: post-lockdown growth coupled with high profile failures. On the one hand, many fabricators and...
Russell Hand, Head of Product Management and Technical at Rehau Windows discusses smart home opportunities for the fenestration industry and how windows are set to play a key role. Once worth $55 billion in 2016, the smart home device market is set to grow to $174 billion by 2025, according to Market Watch. Previously associated with personal tech, ‘smart’ is...
By Liniar’s Simone Sangha. Video is one of the most powerful marketing tools when used correctly; its versatility and interactivity can add a touch of personalisation to your feed. Did you know that video also has a much higher engagement rate than static images? With so many different ways to capture and share video, including fully immersive experiences, video is...
By Deceuninck’s Rob McGlennon. The window market has bounced back from lockdown and demand has been so strong it appears to have overwhelmed most systems companies. We’ve read about lead times being pushed out, fabricators being let down by short deliveries, incomplete deliveries, out of stocks, and – now the latest – no deliveries. Pity the poor fabricator. Excuses abound....
Garnalex CEO Roger Hartshorn discusses the European Commission’s proposal to impose anti-dumping duties on imported aluminium from China. Provisional anti-dumping duties on aluminium extrusions from China are expected to be imposed by the European Commission. This includes imports of aluminium bars, rods, profiles, tubes and pipes, either unassembled or prepared for use. The proposed duties will be as high as...
Russell Hand, head of product management and technical at Rehau Windows, is urging fabricators and installers to educate consumers on the importance of retaining standards when it comes to window assembly. This is one of the most challenging times the windows industry has ever faced. However, our industry has long-endured the shadows of a few rogue traders from years gone...
By Liniar’s Simone Sangha. Conversational marketing can best be described as the use of direct channels of communication and feedback to enhance an already existing strategy and customer journey (if done correctly, of course). Consumers now have so much choice regarding the ways they can communicate and oftentimes receive instant responses from anywhere in the world – sometimes not even...
Entrance doors have been one of the biggest sellers since lockdown, something which makes Deceuninck Aluminium’s launch of its new aluminium panel entrance option timely. Nigel Headford, business development director at Deceuninck Aluminium, explains. Speak to any installer, and entrance doors have been one of the biggest sellers during and since, the easing of lockdown. This is born out in...
New sales director Kevin Warner explains how Exlabesa has many its products attractive to fabricators. What makes a good window and door range? Is it the looks? The quality? The versatility, or the price? Arguably, it’s all of those things, and a lot more besides; and at global systems company Exlabesa, we’re not content until a product delivers on all...
Sarah Hitchings, sales and marketing director of The Residence Collection and Window Widgets, outlines why having a visible brand is now more important than ever. When markets are good and everyone is making a good margin, then in theory all respective brands are visible to their respective customers and target audiences. It’s also difficult to stand out, as there are...
By Gareth Jones, managing director of Profine UK. We are clearly in unprecedented times. However, the glass and glazing industry appears to be facing untold challenges when it comes to the supply of products. By that, I mean PVC and aluminium extrusions, hardware, reinforcement, glass, and other ancillaries. Anyone in the industry claiming otherwise simply isn’t telling the truth and...