Marketing
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Andy Ball, managing director of Balls2 Marketing, talks about how leveraging big events like the World Cup can boost your marketing campaigns. I write this the morning after England lost their semi-final game against Croatia. A real shame for the nation who have been singing, shouting and tattooing themselves with ‘It’s Coming Home’ over the past few weeks. As well...
Independent Network is known for its annual calendar of events, from training sessions and sales seminars, to charity sports days, overnight trips to Europe and much more. The highlight, however, is the official annual Members’ Weekend, this year celebrated at the Chesford Grange Hotel, Warwick. This year’s Independent Network Members’ Weekend was well attended and attracted more than 240 delegates...
Andy Ball, managing director of Balls2 Marketing, talks about how artificial intelligence is impacting PR and marketing. When you hear the phrase ‘artificial intelligence’, I’d bet that the first thought that comes to you is Star Wars, Westworld or HAL 9000, but AI is no longer science fiction. It’s not just in the tech labs or for geeks either. AI...
By Adrian Toon, Director of a2n. Last month we looked at the portrait picture and offered a few suggestions of how to get the best shot. I’d like to continue this look into people in pictures, as it is the most interesting aspect for many people reading a trade magazine. Of course, we read the trade press to learn about...
Helen Savage of Brouha Marketing looks at what makes a brand successful and how brand management can make a real difference to the bottom line. In our hyper-competitive world, standing out from the crowd has never been more important. To make headway in a flatline economy, businesses need to reconsider how they're perceived in their markets. Are you just one...
Gareth Busson, head of sales and marketing at Solidor Group, outlines the world class credentials of Residor, its mid-market GRP door. Residor has grown significantly over the course of the last year with increased adoption by both existing Solidor customers looking for a GRP door with an Ultion cylinder as standard, and also by other companies looking for a class...
By Ben Brocklesby, Director at Origin. We were recently asked how Origin drives business success, and it really got me thinking about organisational achievements and what constitutes success in my eyes. The honest answer is that success is not one dimensional – it has lots of moving parts, that all play a crucial role in the wider running of the...
By GQA Qualifications In November 2017, The Telegraph newspaper reported on the lack of skills and labour shortages within the construction industry. It provided information from a survey conducted by the Royal Institute of Chartered Surveyors highlighting how the issue had gradually worsened over the last five years, limiting building activities. The article went on to reference how two-thirds of...
CAB chief executive Justin Ratcliffe looks at a busy period for CAB with a high level technical conference, sponsorship of the Glazing Summit, support for the Build our Future, and important association and fenestration industry training initiatives While there is a general feeling, halfway through Q2, that our sector is catching up from the effects of the bad weather in...
Andy Ball, managing director of Balls2 Marketing, discusses the Federation of Master Builders’ renewed call for a licensing scheme for anyone undertaking building work, and how important marketing is for installers wanting to prove their professionalism. The Federation of Master Builders’ (FMB) revived call to ban builders from working on site without a license proves that it’s not just the...
By Adrian Toon, Director of A2n. One of the most difficult pictures to take is the portrait shot, or ‘mug-shot’ as some like to call it. Most of us don’t pose for images as a job or do it on a regular basis so it’s obvious that the ‘subject’ does not know how to relax and what to do. The...
When it comes to the extension market the line between conservatory and traditional brick-built home extension is now blurred. To meet the demands of this market, Ultraframe said it has concentrated on giving retailers a comprehensive range of roofs and components to complete almost any type of home extension. According to Ultraframe having the systems to satisfy even the most...
Selecta Systems has introduced a new marketing support package that consists of a set of marketing brochures and Connect, a website-based Selecta Support Centre for its fabricator and installer base. Marketing manager Mark Walker explains what’s new. We launched a big and bold full product brochure just over 12 months ago – ‘Your Home Made Beautiful’ – which proved immensely...
Andy Ball, managing director of Balls2 Marketing, discusses the General Data Protection Regulation (GDPR) which will be made UK law on May 25, and why you need to get your processes in place now. GDPR has been on the marketing industry’s agenda for some time, but over the last month or so we’ve had companies approaching us asking specific questions...
It is sometimes quite difficult to get the whole product into a picture, especially if there is little room in front of the installation. But what pictures should you take when you complete that project that you are justifiable proud of? Well, as alluded to above, it is important to get pictures of the complete installation, be it doors, windows...
The 2017 FIT Show reflected the most significant transformation in the home improvement glazing sector for decades, with an estimated 35% of exhibitors showing aluminium products. Managing director Paul Godwin reflects on how the event bore witness to this almost seismic shift. Many in the window and door industry will not remember aluminium ever being a major element in the...
Richie Thornton, director at The Consultancy, asks if we understand online technology enough to embrace it for maximum impact. The online world, in its various applications, is a force to be reckoned with. We’re all aware of our reliance on computers and software in our everyday lives and have seen the negative effects when encountering a technical hitch. We’re also...
Jade Greenhow, Insight Data’s general manager, discusses the challenges of marketing in a rapidly changing industry, and how Salestracker and its new email marketing platform, Stem, can help. For better or worse, acquisitions, mergers and consolidations have become a regular sight in the fenestration industry. Such is their frequency, the industry landscape seems to change almost on a daily basis,...
Andy Ball, managing director of Balls2 Marketing, talks about how attracting young, fresh talent isn’t only an issue for the glazing industry. An article in Marketing Week caught my attention the other day. The magazine commissioned UniDays, the student affinity network, to collect opinions from 8,405 UK students aged between 18 and 24 to find out if young people see...
While today’s cameras have a much better capability of shooting in low light, there may be occasions where you need a little bit more light. On camera flash units are best used for ‘fill-in’ or ‘evaluative’ flash, and often pop-up when required and do a very good job at giving your subject that little more light needed for a good...