Marketing
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Raising awareness of the Origin brand and championing the UK’s manufacturing industry through a corporate communications plan is a major focus for Origin, as director Ben Brocklesby explains. As a British manufacturer, it is important to speak up, share knowledge and actively engage in conversations that will affect UK businesses, especially when that conversation has a direct impact on us...
Having five-plus years’ marketing experience both in-house and through agency, digital has been a strong thread throughout Simone Sangha’s career. Since joining Liniar in May 2018, she has been struck by the number of customers who know they should have an online presence, but don’t know where to start. In Glass Times, she’ll be writing a regular column for those...
By Jon Vanstone, Certass. Recent marketing to the sector has seen a noticeable shift away from fair play to statements made by bodies that should know better. This demonstrates the pressure caused by increased competition evident throughout 2018. But how can we expect installers to make the right decisions when it comes to choosing B2B services when the accuracy of...
As promotion ramps up for FIT Show 2019, managing director at Balls2 Marketing Andy Ball gives his tips for making the most of your visit. It’s the biggest exhibition for the glazing industry, so it’s no surprise that everywhere you look at the moment, FIT Show is at the top of the agenda. It’s always a fantastic show and a...
What is RAW? By Adrian Toon, director of a2n. Simply put, RAW is the output from the camera sensor when you take an image. It is a record of each pixel output and it is similar to what a film camera took as a ‘negative’, if you like an original image with all the captured data. Unlike the film negative,...
Andy Ball, managing director of Balls2 Marketing, talks about how leveraging big events like the World Cup can boost your marketing campaigns. I write this the morning after England lost their semi-final game against Croatia. A real shame for the nation who have been singing, shouting and tattooing themselves with ‘It’s Coming Home’ over the past few weeks. As well...
Independent Network is known for its annual calendar of events, from training sessions and sales seminars, to charity sports days, overnight trips to Europe and much more. The highlight, however, is the official annual Members’ Weekend, this year celebrated at the Chesford Grange Hotel, Warwick. This year’s Independent Network Members’ Weekend was well attended and attracted more than 240 delegates...
Andy Ball, managing director of Balls2 Marketing, talks about how artificial intelligence is impacting PR and marketing. When you hear the phrase ‘artificial intelligence’, I’d bet that the first thought that comes to you is Star Wars, Westworld or HAL 9000, but AI is no longer science fiction. It’s not just in the tech labs or for geeks either. AI...
By Adrian Toon, Director of a2n. Last month we looked at the portrait picture and offered a few suggestions of how to get the best shot. I’d like to continue this look into people in pictures, as it is the most interesting aspect for many people reading a trade magazine. Of course, we read the trade press to learn about...
Helen Savage of Brouha Marketing looks at what makes a brand successful and how brand management can make a real difference to the bottom line. In our hyper-competitive world, standing out from the crowd has never been more important. To make headway in a flatline economy, businesses need to reconsider how they're perceived in their markets. Are you just one...
Gareth Busson, head of sales and marketing at Solidor Group, outlines the world class credentials of Residor, its mid-market GRP door. Residor has grown significantly over the course of the last year with increased adoption by both existing Solidor customers looking for a GRP door with an Ultion cylinder as standard, and also by other companies looking for a class...
By Ben Brocklesby, Director at Origin. We were recently asked how Origin drives business success, and it really got me thinking about organisational achievements and what constitutes success in my eyes. The honest answer is that success is not one dimensional – it has lots of moving parts, that all play a crucial role in the wider running of the...
By GQA Qualifications In November 2017, The Telegraph newspaper reported on the lack of skills and labour shortages within the construction industry. It provided information from a survey conducted by the Royal Institute of Chartered Surveyors highlighting how the issue had gradually worsened over the last five years, limiting building activities. The article went on to reference how two-thirds of...
CAB chief executive Justin Ratcliffe looks at a busy period for CAB with a high level technical conference, sponsorship of the Glazing Summit, support for the Build our Future, and important association and fenestration industry training initiatives While there is a general feeling, halfway through Q2, that our sector is catching up from the effects of the bad weather in...
Andy Ball, managing director of Balls2 Marketing, discusses the Federation of Master Builders’ renewed call for a licensing scheme for anyone undertaking building work, and how important marketing is for installers wanting to prove their professionalism. The Federation of Master Builders’ (FMB) revived call to ban builders from working on site without a license proves that it’s not just the...
By Adrian Toon, Director of A2n. One of the most difficult pictures to take is the portrait shot, or ‘mug-shot’ as some like to call it. Most of us don’t pose for images as a job or do it on a regular basis so it’s obvious that the ‘subject’ does not know how to relax and what to do. The...
When it comes to the extension market the line between conservatory and traditional brick-built home extension is now blurred. To meet the demands of this market, Ultraframe said it has concentrated on giving retailers a comprehensive range of roofs and components to complete almost any type of home extension. According to Ultraframe having the systems to satisfy even the most...
Selecta Systems has introduced a new marketing support package that consists of a set of marketing brochures and Connect, a website-based Selecta Support Centre for its fabricator and installer base. Marketing manager Mark Walker explains what’s new. We launched a big and bold full product brochure just over 12 months ago – ‘Your Home Made Beautiful’ – which proved immensely...
Andy Ball, managing director of Balls2 Marketing, discusses the General Data Protection Regulation (GDPR) which will be made UK law on May 25, and why you need to get your processes in place now. GDPR has been on the marketing industry’s agenda for some time, but over the last month or so we’ve had companies approaching us asking specific questions...
It is sometimes quite difficult to get the whole product into a picture, especially if there is little room in front of the installation. But what pictures should you take when you complete that project that you are justifiable proud of? Well, as alluded to above, it is important to get pictures of the complete installation, be it doors, windows...