Marketing
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Selecta Systems has introduced a new marketing support package that consists of a set of marketing brochures and Connect, a website-based Selecta Support Centre for its fabricator and installer base. Marketing manager Mark Walker explains what’s new. We launched a big and bold full product brochure just over 12 months ago – ‘Your Home Made Beautiful’ – which proved immensely...
Andy Ball, managing director of Balls2 Marketing, discusses the General Data Protection Regulation (GDPR) which will be made UK law on May 25, and why you need to get your processes in place now. GDPR has been on the marketing industry’s agenda for some time, but over the last month or so we’ve had companies approaching us asking specific questions...
It is sometimes quite difficult to get the whole product into a picture, especially if there is little room in front of the installation. But what pictures should you take when you complete that project that you are justifiable proud of? Well, as alluded to above, it is important to get pictures of the complete installation, be it doors, windows...
The 2017 FIT Show reflected the most significant transformation in the home improvement glazing sector for decades, with an estimated 35% of exhibitors showing aluminium products. Managing director Paul Godwin reflects on how the event bore witness to this almost seismic shift. Many in the window and door industry will not remember aluminium ever being a major element in the...
Richie Thornton, director at The Consultancy, asks if we understand online technology enough to embrace it for maximum impact. The online world, in its various applications, is a force to be reckoned with. We’re all aware of our reliance on computers and software in our everyday lives and have seen the negative effects when encountering a technical hitch. We’re also...
Jade Greenhow, Insight Data’s general manager, discusses the challenges of marketing in a rapidly changing industry, and how Salestracker and its new email marketing platform, Stem, can help. For better or worse, acquisitions, mergers and consolidations have become a regular sight in the fenestration industry. Such is their frequency, the industry landscape seems to change almost on a daily basis,...
Andy Ball, managing director of Balls2 Marketing, talks about how attracting young, fresh talent isn’t only an issue for the glazing industry. An article in Marketing Week caught my attention the other day. The magazine commissioned UniDays, the student affinity network, to collect opinions from 8,405 UK students aged between 18 and 24 to find out if young people see...
While today’s cameras have a much better capability of shooting in low light, there may be occasions where you need a little bit more light. On camera flash units are best used for ‘fill-in’ or ‘evaluative’ flash, and often pop-up when required and do a very good job at giving your subject that little more light needed for a good...
Gareth Busson, head of sales and marketing for Solidor Group, highlights the importance of world class performance credentials, on trusting and engaging business relationships for the long-term. True business relationships enable both parties to thrive, not just as a short-term quick fix, but as part of a longer-term vision and opportunity. As part of DW3 Products Group and ultimately Masonite...