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Posted On - 04/02/2024
Sternfenster’s sales director, Nathan Court, shares some marketing tips when celebrating your company’s birthday. 2024 is Sternfenster’s (and Starglaze’s – our local retail arm) 50th birthday, and to say that we are proud of this achievement would be an incredible understatement. But a birthday is much more than an extra candle on the cake. It is an opportunity to reflect...
Posted On - 04/02/2024
With the home improvement boom now a distant memory, we all envisaged that demand would not be able to continue at the rate that we had experienced for the last few years. Selecta Systems marketing manager, Mark Walker, explains how the company is taking fabricator and installer sales and marketing support to a whole new level. Over the last few...
Posted On - 04/02/2024
Samantha Hill, head of marketing for Reynaers UK, discusses how genuine engagement on key topics has led to a three-fold increase in share of voice for the company. Customers are at the heart of everything we do at Reynaers and that is reflected in our approach to marketing. We want our customers to have access to the latest industry insights...
Posted On - 04/02/2024
Jo Trotman, marketing manager at The Residence Collection, explains how the company has developed a bespoke, automated lead generation system that’s been designed to realise the full potential of its consumer marketing activities. Nominated for a G23 Award for Business Initiative of the Year, it has generated 1,500 leads for installers since launch. The Residence Collection has always enjoyed a...
Posted On - 04/02/2024
Current market conditions have served to underline the importance of strong marketing in the fenestration industry. We sat down with Stephen Beresford, head of marketing at Rehau, for some best-practice advice. Q: What effects of the challenging economic climate are you seeing in the market? Stephen Beresford (SB): High interest rates have made it difficult to move house in the...
Posted On - 04/02/2024
Andrew Scott, founder and MD of full-service marketing agency, Purplex, reveals what marketing tactics and strategies should be considered to stay ahead of the game in 2024. With chief economists predicting that the UK economy will remain weak in 2024, it’s no secret that the next 12 months will introduce some fresh challenges for the fenestration industry. But it’s not...
Posted On - 04/02/2024
By Nikki Dunbar, NIX Collective. Now that the Christmas festivities are behind us and we’ve taken some time over the break to reflect on the year gone by, we need to really focus on what we want from 2024. At a time when consumer spending remains uncertain, the resilience of businesses lies in effective marketing and the importance of a...
Posted On - 04/02/2024
Made For Trade’s marketing manager, Ian Bousfield, explains how the Homebuilding and Renovating exhibitions allow Korniche products to be showcased to consumers nationwide. When it comes to researching and purchasing a significant product for a homeowners’ extension, self-build, extension project or refurbishment, internet gloss and social media content can only extend so far into the psyche of the customer. As...
Posted On - 04/02/2024
For most fenestration businesses, digital marketing has become a go-to approach. Iain McInnes, founder of WeBuildBrands, asks whether this surging popularity has led to a growing sense of overexposure, causing digital marketing to become a victim of its own success? Great marketing has always been something of an art rather than an exact science. However, with the shift from an...
Posted On - 04/02/2024
By Mark Enderby, marketing manager, Maco. Sustainability is set to dominate the marketing landscape as businesses recognise the profound shift in consumer values and expectations throughout supply chains. Already this year we have had conversations with fabricators who have said that when it comes to choosing suppliers, sustainability has been at the forefront of their criteria, and they have been...
Posted On - 04/02/2024
Running a successful business, in good times or bad, relies heavily on accurate data, from both internal and external sources. Glass Times editor, Luke Wood, visits Insight Data, which is now firmly established as the industry’s leading provider of marketing data solutions. Established in 2006 by industry veteran, Andrew Scott, Insight Data is now a leading provider of B2B...
Posted On - 04/02/2024
By Gary Dean, managing director of strategic consultancy, Truffle Pig Consulting Co. It seems almost as predictable as a New Year’s Day hangover that we start 2024 in uncertain times. It has been a long time since I was able to write the first article of a new year with only exuberance for what lay ahead; but let’s be honest,...
Posted On - 04/02/2024
It might be more than a year until the next FIT Show, which returns to the NEC from 29 April - 1 May 2025, but preparations are already well underway. FIT Show event director, Nickie West, discusses what's happening behind the scenes at FIT Show HQ on a ‘no show’ year, and offers her insight into what it takes to...
Posted On - 04/02/2024
Ellie Pool, DoorCo’s, marketing manager, discusses why marketing is now viewed as a central investment that supports all areas of the business, from sales to developing greener credentials. As marketers, we’ve worked our way through decades of being seen as a business cost, as opposed to an investment. It’s positive to see and feel the change in perception towards marketing...
Posted On - 04/02/2024
By Holly Rogers, director at Department of Marketing. Content marketing. It’s a phrase beloved by modern marketers. But what is it? Essentially, it’s marketing communications. It’s the things we’ve always done but rebranded, yet somehow it feels more overwhelming. And that’s because today we consume content at an unquenchable rate. The pressure to create content is felt by business owners,...
Posted On - 04/02/2024
Deceuninck won the Promotional Campaign of the Year G-Award thanks to a close working relationship with Lasco Marketing. We talk to managing director, Rob McGlennon, to find out why. In 2022, Deceuninck won the Promotional Campaign of the Year G-Award, which followed on from the highly contended Sustainability Initiative of the Year G-Award the year previously. “For more than two...
Posted On - 04/02/2024
Marketing methods are ever evolving and, Brouha Marketing is often asked about the latest developments and how effective they might be. But it’s never just about one thing. Here, MD Fiona Lund, gives Glass Times readers an insight into the fundamentals of a great marketing mix. Scrolling through LinkedIn recently, I found myself reading an article titled ‘hints and tips...
Posted On - 04/02/2024
Katie Bregazzi, director at Derby marketing agency Balls2 Marketing, explains why pausing your brand message during a downturn allows other businesses to move to the forefront in your customers’ minds. We hear it regularly in client conversation. Sales have dropped, we need to cut back on marketing. It’s a natural reaction in business, but it’s also a kneejerk one, and...
Posted On - 03/02/2024
It’d be nice for an installer to get a guaranteed lead, says Andy Royle, co-founder and managing director of Leads 2 Trade. It’s why the UK’s leading provider of double-qualified sales leads in the home improvement sector has spent over 15 years trying to provide that for its customers. And, as Andy explains, they’ve almost cracked it. There’s no such...
Posted On - 31/01/2023
By Alex Tremlett, operations manager, Insight Data. Marketing campaigns are arguably one of the most important aspects of any business. A successful one can open up many more horizons, boost sales and lead to better customer retention levels. In fact, recent analysis has shown that on average, 10% of a business’s revenue is spent on marketing. That is a huge...
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