Marketing
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By Neil Cooper-Smith, senior analyst at Business Pilot. The latest Business Pilot Barometer shows that window and door sales bounced back from the decline seen December with a 34% jump in sales. More promising still: new leads more than doubled, up 111% in January on December. Conversion rates remained more or less static, hovering at around the 42% mark. This...
By Adrian Toon, director of a2n. When I started this column, it was to help reader improve their photography skills, and at the time we questioned if smart phones were good enough for PR photography. It is clear from the rapid advancements made in these very small cameras that they can easily replace a good compact camera for ease of...
Bowater by Birtley has received praise from customers following the launch of its new online door designer. Split into two applications, the website version allows homeowners to design their own front door in a step-by-step process. They can then upload a picture of their home to visualise their design, and then enter their postcode to find their nearest retailer and...
A new online ordering system is set to make it easier than ever to buy from Edgetech, the company has announced. Unveiled at May’s FIT Show, the platform allows IGU manufacturers to pick a product, input quantities, finalise an order, and arrange deliveries. The system will even remember a user’s last purchases, making repeat orders easier. At the FIT Show,...
Visitors to the FIT Show could see a demo of Kestrel, the new online business manager from Windowlink Mark Dudley said: “It was fantastic to get the opportunity to show installers what Kestrel is all about at the FIT Show and get some great feedback from our existing customers who are already using the system to help their business. “It...
The Residence Collection launched a number of engineered doors at this year’s FIT Show, and on Tuesday night the stand was also graced by Jamie B and a waitress service with canapes and drinks. There were both contemporary and traditional entrance doors on show, with the addition of a strawberries and cream inspired panel door. French doors were shown in...
Oakland Glass said it received a particularly warm welcome from visitors at this year’s FIT Show for setting out its stall to promote best practice in the sector. Tina Moorhouse, managing director at Oakland Glass, said: “We are regular exhibitors at the FIT Show, but this year especially we met a lot of companies looking for a supplier that can...
Raising awareness of the Origin brand and championing the UK’s manufacturing industry through a corporate communications plan is a major focus for Origin, as director Ben Brocklesby explains. As a British manufacturer, it is important to speak up, share knowledge and actively engage in conversations that will affect UK businesses, especially when that conversation has a direct impact on us...
Having five-plus years’ marketing experience both in-house and through agency, digital has been a strong thread throughout Simone Sangha’s career. Since joining Liniar in May 2018, she has been struck by the number of customers who know they should have an online presence, but don’t know where to start. In Glass Times, she’ll be writing a regular column for those...
By Jon Vanstone, Certass. Recent marketing to the sector has seen a noticeable shift away from fair play to statements made by bodies that should know better. This demonstrates the pressure caused by increased competition evident throughout 2018. But how can we expect installers to make the right decisions when it comes to choosing B2B services when the accuracy of...
As promotion ramps up for FIT Show 2019, managing director at Balls2 Marketing Andy Ball gives his tips for making the most of your visit. It’s the biggest exhibition for the glazing industry, so it’s no surprise that everywhere you look at the moment, FIT Show is at the top of the agenda. It’s always a fantastic show and a...
What is RAW? By Adrian Toon, director of a2n. Simply put, RAW is the output from the camera sensor when you take an image. It is a record of each pixel output and it is similar to what a film camera took as a ‘negative’, if you like an original image with all the captured data. Unlike the film negative,...
Andy Ball, managing director of Balls2 Marketing, talks about how leveraging big events like the World Cup can boost your marketing campaigns. I write this the morning after England lost their semi-final game against Croatia. A real shame for the nation who have been singing, shouting and tattooing themselves with ‘It’s Coming Home’ over the past few weeks. As well...
Independent Network is known for its annual calendar of events, from training sessions and sales seminars, to charity sports days, overnight trips to Europe and much more. The highlight, however, is the official annual Members’ Weekend, this year celebrated at the Chesford Grange Hotel, Warwick. This year’s Independent Network Members’ Weekend was well attended and attracted more than 240 delegates...
Andy Ball, managing director of Balls2 Marketing, talks about how artificial intelligence is impacting PR and marketing. When you hear the phrase ‘artificial intelligence’, I’d bet that the first thought that comes to you is Star Wars, Westworld or HAL 9000, but AI is no longer science fiction. It’s not just in the tech labs or for geeks either. AI...
By Adrian Toon, Director of a2n. Last month we looked at the portrait picture and offered a few suggestions of how to get the best shot. I’d like to continue this look into people in pictures, as it is the most interesting aspect for many people reading a trade magazine. Of course, we read the trade press to learn about...
Helen Savage of Brouha Marketing looks at what makes a brand successful and how brand management can make a real difference to the bottom line. In our hyper-competitive world, standing out from the crowd has never been more important. To make headway in a flatline economy, businesses need to reconsider how they're perceived in their markets. Are you just one...
Gareth Busson, head of sales and marketing at Solidor Group, outlines the world class credentials of Residor, its mid-market GRP door. Residor has grown significantly over the course of the last year with increased adoption by both existing Solidor customers looking for a GRP door with an Ultion cylinder as standard, and also by other companies looking for a class...
By Ben Brocklesby, Director at Origin. We were recently asked how Origin drives business success, and it really got me thinking about organisational achievements and what constitutes success in my eyes. The honest answer is that success is not one dimensional – it has lots of moving parts, that all play a crucial role in the wider running of the...
By GQA Qualifications In November 2017, The Telegraph newspaper reported on the lack of skills and labour shortages within the construction industry. It provided information from a survey conducted by the Royal Institute of Chartered Surveyors highlighting how the issue had gradually worsened over the last five years, limiting building activities. The article went on to reference how two-thirds of...