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Posted On - 10/07/2024
What’s in a name? Everything, it seems…Wayne Leith, director at WeBuildBrands, a specialist marketing consultancy for the fenestration and construction sectors, explains why. ‘Products are made in the factory, but brands are created in the mind.’ This quote by Walter Landor – a branding pioneer who was instrumental in developing brands like Coca-Cola, Levi’s, and Marlboro – has always resonated...
Posted On - 10/07/2024
Kate Ashley-Norman is the recently appointed director of VAST PR, a long-established PR and marketing consultancy specialising in the fenestration industry. “Today’s news is tomorrow’s fish and chip paper.” Can we really subscribe to this platitude in a digital world, where dipping a toe online leaves a footprint forever more. Understanding the difference between the traditional and the digital when...
Posted On - 10/07/2024
Effective marketing can open up exciting opportunities for an organisation. One fenestration business using this commercial discipline to supercharge the next chapter in its already impressive success and growth is Unique Window Systems. Sunil Patel, managing director at the company, explains more. Since Unique was formed close to 20 years ago, we’ve seen strong and sustained success, and the last...
Posted On - 10/07/2024
Katie Bregazzi, chartered PR practitioner and director at glazing specialist full-service marketing agency Balls2 Marketing, explores the crucial role of marketing in sustaining and growing businesses during periods of sales decline. You only need to talk to people or look at the stats across the industry to know that the market is tough. New data from the Office for National...
Posted On - 10/07/2024
We talk to FIT Show event director, Nickie West, who explains why the Glass Conference, which is scheduled for 16-17 October at Telford International Centre and hosted by the GGF, FIT Show & FENSA, will bring all elements of the industry together for two days of unrivalled networking and learning opportunities. GT: What was the inspiration for launching Glass Conference?...
Posted On - 10/07/2024
With the recent demise of some of the glazing industry’s biggest players, MD and founder of Purplex Marketing, Andrew Scott, reveals his secrets to being successful in business and highlights how marketing is essential to support business growth. Recently, the Everest glazing company went into administration for the second time in four years. For those of us who remember this...
Posted On - 10/07/2024
Nikki Dunbar, founder of Nix Collective, asks if an agency is the missing piece to your marketing puzzle. Marketing is a cornerstone of any successful business. It's the bridge that connects your product or service with potential customers and ultimately drives sales. However, one of the critical decisions businesses face is determining the best approach to executing their marketing strategies....
Posted On - 10/07/2024
Lasco director Nathan Bushell believes that speed of response is important in a changing marketing landscape. When I began trade journalism 25 years ago, marketing channels were limited, and those that existed were slow and laborious. Editors would receive press releases by post along with professionally taken photos that had been developed and reprinted enough times to cover the trade...
Posted On - 10/07/2024
Homeowners today are increasingly discerning when it comes to selecting window & door products for their homes. From the latest Consumer Fenestration Trends Report, Keystone Market Research’s director, Charlotte Hawkes, uncovers what is truly driving their decisions. Understanding the behaviour of people, with their diverse backgrounds and competing priorities, can sometimes seem impossible. But getting to the bottom of why...
Posted On - 10/07/2024
By Kirsty Winter, general manager, Insight Data. Over recent months, new market opportunities have unfolded due to significant shifts among leading national stakeholders in the fenestration industry. At Insight Data, we are dedicated to the pivotal role that streamlined lead generation plays in the pursuit of new opportunities. Over the years, we've worked with hundreds of businesses who have used...
Posted On - 10/07/2024
By Alan Calverley, director at Department of Marketing. I love nothing more than sitting in a coffee shop and watching the world go by; just observing everyday life. I was born interested in people and the world, and I believe this is why I was destined to become a marketer. In fact, it’s all I have done since university. I...
Posted On - 10/07/2024
DoorCo’s marketing manager, Ellie Pool, discusses the journey behind Britdor’s creation, its identity, and the promising future it offers to the market. Britdor, our new range of solid timber core doors, marks a significant development for DoorCo. It is the first product to be manufactured out of our new Doncaster factory, as opposed to our current overseas facilities and therefore...
Posted On - 10/07/2024
Rosie O’Donnell, marketing intern at industry marketing and PR specialist, Brouha Marketing, talks to Glass Times about how COVID-19 reshaped the way we work, not just at the time, but for the long term. The era of COVID-19 has reshaped the way many of us work, with offices giving way to virtual spaces, and screens becoming our new colleagues. Over...
Posted On - 05/07/2024
By Nikki Dunbar, founder of Nix Collective. Your website is the cornerstone of your business’s online presence and a vital part of your marketing strategy. Driving traffic to a site that feels outdated or clunky can be a major waste of time, money, and effort. Performance is key and it’s essential that it’s user-friendly, fast, and informative in order to...
Posted On - 05/07/2024
Keystone Market Research’s director, Charlotte Hawkes, demonstrates how one simple question, asked in the right way to the right audience, can drive innovation and industry advancement. In the world of consumer research, the power of a single question cannot be underestimated. When posed to the right audience in the right manner, it has the remarkable potential to uncover a whole...
Posted On - 04/07/2024
At the end of last year the UK economy tipped into recession, and while there is hope that we might already be through the worst, there is still deep uncertainty in all sectors of the economy. In this article Andrew Scott, founder and MD of Purplex Marketing, argues that now is not the time to cut marketing spend. In fact,...
Posted On - 04/07/2024
By Nikki Dunbar, founder Nix Collective. We know the temptation to seek quick fixes in an attempt to get immediate results can be strong, as can the desire to do anything and everything to generate leads and sales. But if you're in it for the long haul and looking to make a genuine impact, it's all about patience and strategic...
Posted On - 04/07/2024
Keystone Market Research’s director, Charlotte Hawkes, looks at the data behind one of the most debated topics currently in fenestration. The choice of material for windows and doors is currently a topic of much debate in the industry. While there's been a noticeable buzz around aluminium, how do companies sift through the marketing hype to decide if it truly is...
Posted On - 04/07/2024
The fenestration, construction, and building products industries have faced a range of challenges in recent years, from the skills crisis to rising inflation. Kirsty Winter, general Manager of Insight Data, explores how a deep understanding of customers can help overcome such obstacles. Many industry leaders know that understanding customers is crucial, but they struggle to put this knowledge into action....
Posted On - 04/02/2024
Sternfenster’s sales director, Nathan Court, shares some marketing tips when celebrating your company’s birthday. 2024 is Sternfenster’s (and Starglaze’s – our local retail arm) 50th birthday, and to say that we are proud of this achievement would be an incredible understatement. But a birthday is much more than an extra candle on the cake. It is an opportunity to reflect...
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