Software and Marketing Articles
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Andy Ball, managing director of Balls2 Marketing, talks about the importance of PR strategy. As I write this, there’s been two huge stories that have dominated the media: one that has managed to turn a potentially damaging legal action into a positive online campaign; and another that has been a complete and utter PR disaster. I am, of course, talking...
By Adrian Toon, director of a2n. Dark grey window frames pose particular problems in photography as they can ‘disappear' in an image. Frames are often located in a reveal, so they are often in shadow. Light is usually much brighter outside than inside, so glazed areas are often dark and glass can often appear mostly grey or black. With our...
With over 200 million active websites running, having an online presence for your business is now more crucial as ever. While a new website can seem like a daunting task, there are so many tools available that can make the process more efficient. Liniar’s Simone Sangha explains. This month, I’ve put together a checklist highlighting some areas to focus on...
By Neil Cooper-Smith, senior analyst at Business Pilot. Covid may still be with us but the world we now occupy today is a very different one to that of 12 months ago. In April 2020, things felt apocalyptic. We were in our first national lockdown, factories had shut their gates and, like the rest of retail, installers were forced to...
Organisers of the fenestration industry’s four main events have announced that they are ready to return with a bang: they have pledged to be a catalyst for change, pulling out all of the stops to deliver the very best platforms for the industry to reconnect, face-to-face, at their upcoming installments. The collaborative announcement follows the easing of lockdown restrictions across...
By Build Check’s technical director Richard Bate. Responsibility, noun: 1, the state or fact of having a duty to deal with something or of having control over someone – “a true leader takes responsibility for their team and helps them to achieve goals”; 2, the state or fact of being accountable or to blame for something – “the group has...
Jon Vanstone, chair at Certass Trade Association talks about the new Installer Protection Committee. Too often, installers were given the rough end of the stick, whether it be from rogue consumers, manufacturer terms or legislation. It seems that the balance is often against those who fit glazing products whether in homes, for housing association work, or commercial premises. Not enough...
Andy Ball, managing director at Balls2 Marketing, reflects on a decade of helping companies to grow. March 9, 2021, marked 10 years since the start of the Balls2 Marketing business journey. It has been a great opportunity for me, Sarah and the team to reflect on the successes of the last decade, but also to put new plans in place...
By Phil Slinger, CAB chief executive. Unlike some other materials used in fenestration, aluminium recycling is not a new science: we have been recycling aluminium for decades. In 1990, global demand for aluminium was around 28 million tonnes with over eight million tonnes recycled from scrap. Today’s global demand for aluminium stands at over 70 million tonnes with over 32%...
By Liniar’s Simone Sangha. In the past, I’ve spoken about search engine optimisation (SEO) and the importance of adapting your strategy regularly for this developing channel. With algorithms popping up as frequently as monthly from Google, this won’t change in 2021. However, the way we search most certainly will change over the next 12 months. Future data predications suggest search...
With the Government announcing a ‘roadmap to recovery’ the Glazing Summit is returning for 2021, and some of the biggest names in the glazing industry have already signed up to this live event. Taking place on Thursday, October 21 at Edgbaston Stadium, Birmingham, this one-day event will be packed with industry insight, advice and discussion on the issues that matter...
By Richard Bate, technical director of Build Check. The events of the last couple of years – including the coronavirus pandemic, the US trade wars with China, and Brexit, just to name a few – have given many of us food for thought with regard to the sourcing of finished products, component parts and raw materials. Many factors inevitably inform our...
By Adrian Toon, director of a2n. ‘Make it pop’ is a term used when I moved over to digital processing, to make the image stand out against the rest. For some of us old enough to remember the old Kodachrome 25 slide film, we used to enjoy the rich greens and deep reds that this film provided, and the images...
Andrew Scott, managing director of Purplex, explains why it’s time for the industry to build again. With Covid restrictions being lifted, and most adults to be vaccinated by April, the government and UK business leaders are now turning their attention to economic recovery. Jes Staley, CEO of Barclays Bank, recently compared the current situation to that of the roaring 20s,...
FIT Show event director Nickie West was one of the first to voice her support for the government’s roadmap to recovery. With much of the country well on its way to being vaccinated, and one of the biggest obstacles in the fenestration industry’s recovery being streamlining the supply chain to meet demand, we ask Nickie why FIT Show 2021 should...
Russell Hand, head of product management and technical, discusses how the Connect platform is becoming a fundamental part of growing fabricator and installers’ businesses. The events of 2020 have accelerated many modern trends; for example, daily life has long been nigh-on-impossible without a smartphone in hand, and the pandemic has accelerated this trend. In fact, TeleGeography reported that Europe’s international...
Christopher Brinsden, founder and CEO of Tommy Trinder asks if you are Closer, Sender, or Processor. From discussions with more than 350 installation companies, Tommy Trinder has identified three main approaches to how installers quote and sell Here, we discuss each of them. Closer. The 1980’s stereotype of the double-glazing salesman, delivering a price then wearing the customer down with...
Louise Findlay-Wilson, managing director of Energy PR, discusses what it takes to have a loved home improvement brand. Love for a home improvement brand has a massive impact on customer loyalty and recommendations according to a new study. People who love a brand are three times more likely to recommend it to others and will tolerate it making twice as...
By Richard Bate, Build Check. In our previous columns we have covered PAS24 in terms of scope, requirements and testing; we considered PAS24 as a means to meeting a client specification and a potential marketing advantage; and we looked at testing preparations, processes and procedures, and how to get the greatest benefit from your testing programme. We should not forget,...
Andy Ball, MD at Balls2 Marketing, says training is vital for making sure we offer clients the best service and the most up-to-date advice. 2021 marks the ten-year anniversary of Balls2 Marketing. We’ve been reflecting on the growth in sales and profits for customers and the success and growth of the agency over the last decade. One thing that was...