Adding value
Ben Brocklesby, director at Origin, discusses why demonstrating value is more important than ever before.
Following the events of 2022, the housing market is in a state of flux. Rising mortgage rates are discouraging house buying, and rising energy bills are limiting homeowners’ budgets to renovate.
In reaction to this, much of the construction industry is cutting prices to undercut the competition. Whilst this strategy might ensure a level of sales in the short term, it is not conducive to a long-term successful business. It can encourage shortcuts, diminished customer care and quality, and ultimately, a damaged reputation.
Our focus at Origin is ensuring we continue to support our partners, helping their businesses be successful by providing them with the tools they need to make that all-important sale when talking to a new customer. Our aim is to add value to their business through our gold standard of service and our stellar product line-up.
When it comes to service, this begins with training. All of our partners benefit from marketing assistance from Origin’s experienced marketing team. This includes regular training on our products, collateral, campaign support and advice on trends and data, all of which is designed to support them reach more customers and increase their sales.
We also believe that when it comes to making sales, the quoting and ordering process should be quick and simple.
To help with this, we created our revolutionary quoting and ordering system, Origin Sale Safe (OSS), which allows partners to easily quote a project incorporating all products in just five minutes. In 2023, this software will benefit from significant upgrades.
More products will be available to order through the system. Plus, partners will have the ability to add their margins directly into OSS before sharing the quote with the customer, saving them valuable time on admin that can be better spent talking to new business.
Beyond this, our commitment to providing a gold standard of service to our partners is what led us to introduce our unrivalled ‘Your Lead Time, Not Ours’ delivery promise. This approach offers our partners complete reassurance that their products will always be delivered on time, and in full, when they need them.
By being able to deliver products in as little as 24 hours, we can support partners working to incredibly tight schedules, or who have been let down by other suppliers. It means they don’t lose out on time or money because of delays or missed install days, and it protects their own business reputation.
We’re able to offer this unbeatable service to our partners because of the holistic view we take of our business. Whilst marketing helps us communicate these important aspects of our approach and philosophy, we understand that just having great products and marketing won’t make us great.
Investing in our service is what sets us apart from our competition. Our partners know that we are a reliable supplier that cares about the success of their business.
Despite 2023 being predicted to be another year of highs and lows, we are proud of the fact that we can continually turn uncertainty into opportunity. We will continue to do everything we can to provide support wherever possible to our partners as we navigate a fluctuating housing market together.
