Posted On - 02/08/2017
When Window Energy Ratings were established, energy rated windows were deemed more of a marketing opportunity than a necessity. Forward-thinking companies that jumped on board straight away had a tool to differentiate them from their competitors. A tool that homeowners could instantly recognise and were familiar with. Even a ‘C’ rating was big news when the first ratings started to...
Posted On - 02/08/2017
Lumi reinvented the window, according to the G Awards judges who voted it ‘Best New Product’ in 2015. As a window aimed at the premium fenestration sector energy efficiency is a given, according to MD Asa McGillian. When I decided to make windows, I began with a blank sheet of paper. Pitching into the mass PVCU or aluminium market would...
Posted On - 02/08/2017
By Russell Yates, managing director of Aluk. At the FIT Show, Aluk launched two new doors in our premium Luminia range: the F82 bifold and the SC156 slider. These struck an immediate chord with visitors because they are beautifully designed and impeccably stylish; customers told us that if they installed either of these in their showrooms, they could almost guarantee...
Posted On - 02/08/2017
Phil Parry, head of research and development at Synseal Group, explains how energy efficiency requirements have influenced product innovation and marketing strategy across the company’s WarmCore aluminium products. The WarmCore system was introduced for folding sliding doors in 2014, and has since developed into a full, thermally efficient suite including flush sash, tilt and turn and slim vent windows, a...
Posted On - 02/08/2017
Swisspacer’s head of marketing and sales for UK and Ireland John Cooper says energy efficiency is still the top concern for homeowners, and explains how Swisspacer helps fabricators and installers sell energy efficient windows. Today’s consumers have got used to looking for higher ratings on domestic appliances that save money on fuel bills. But there is work to be done...
Posted On - 01/08/2017
Andy Ball, managing director of Balls2 Marketing, talks about marketing momentum. During the 2015 General Election, political parties started spending money on Facebook advertising as part of their campaigns. It was the first time we had seen anything like it in UK politics and its success led to a bigger spend in the recent election. It’s safe to say that...
Posted On - 01/08/2017
Pioneer’s Danny Williams answers your questions. This month: “I own a small but successful installation company in the Midlands, installing PVCU and aluminium windows, composite doors and conservatories. I have been approached by the manufacturer of the PVCU system that we install to join its ‘registered installer scheme’. Are these things worth the paper they are written on?” AK, West...
Posted On - 28/07/2017
In this digital era, it’s worth getting the basics right in your email marketing campaign to achieve the best results, says Claire Miller, group marketing manager at Customade Group. Marketing has come a long way and this is evident in the number of channels we now use. While I'm a firm believer that printed collateral and industry magazines like Glass...
Posted On - 28/07/2017
By Adrian Toon, director of a2n. How do you get editors to pick up your press release for publication? How do you make your copy stand out from the all the rest? You should always supply a picture with your copy. If you don’t, it is less likely the copy is going to be used. The image should stand out...
Posted On - 21/07/2017
The great challenge with the FIT Show, according to MD Paul Godwin, is how to surpass what went before. The inaugural FIT Show in 2013 received widespread acclaim; one or two plaques and trophies awarded for its marketing provide testament that we had done a pretty good job. What characterised the event from the launch was how we used the...
Posted On - 20/07/2017
Sales and marketing can be a numbers game: the more leads you have, the more you’re likely to convert to customers. But could a focus on collecting lots of leads have a detrimental effect on your business? Sue Davenport, Liniar’s marketing director, discusses why quality is usually better than quantity. Whatever your business type, we all need customers. When you’re...
Posted On - 17/07/2017
The unsettling ransomware attack on a number of target organisations recently will re-focus attention on cyber-crime and phishing attacks, according to Quiss commercial services manager Matt Rhodes. Research indicates the spread of the WannaCry virus was not caused by individuals responding to a phishing attack, but by hackers exploiting vulnerabilities in public systems. However, this is likely to lead to...
Posted On - 05/07/2017
Sean Smalley, owner of Lincoln Window Design, says that implementing Origin’s Sale Safe (OSS) system has transformed the way in which his business operates. The company’s ordering process is now more accurate and efficient, with new quotations taking just minutes to complete. OSS is brilliant. It is as simple as that. It cuts out all human interaction, which not...
Posted On - 30/06/2017
Andy Ball, managing director of Balls2 Marketing, talks about fake news and staying on the right side of the truth. Seeing Facebook using printed mainstream media to broaden its awareness campaign around fake news really made me think. The adverts featured a list of ten things to look out for when spotting fake news. It’s an important campaign, especially as...
Posted On - 30/06/2017
By Adrian Toon, director of a2n. There is a lot of confusion about permissions to use photography, but there are some simple facts to remember about any image taken. Who owns the image? Well quite simply, the person who took it. It is like a piece of art, and the copyright remains with the owner. As the owner, you can...
Posted On - 26/05/2017
By Adrian Toon, director of a2n This year’s FIT Show will be bigger and better than previous shows and a real opportunity to promote your company’s products and services should you be exhibiting. The cost of a stand, its design, construction and manning is significant, so it is important to recognise this by recording its build and use. The first...
Posted On - 19/05/2017
By Alexander Cook, technical co-ordinator for Nordic Installations. I have recently placed all of our current staff on apprenticeships so that they can gain the correct industry recognised qualifications. During this process I contacted local colleges so that we might speak with their students to highlight the possibility of joining our workforce. I was surprised to discover that there is...
Posted On - 17/05/2017
Chris Pepper, director of Time54 Marketing shares his thoughts on the importance of video marketing. Video advertising is becoming more and more affordable and widespread. Good video advertising can be spread on the internet in a matter of hours, getting viewed hundreds, thousands, even millions of times. Video achieves what words can’t because it puts a face and voice to...
Posted On - 09/05/2017
Head of marketing David Wigley explains why Synseal Group is taking two stands to this year’s show. Over the last few years our acquisitive approach and heavy investment in innovative products has considerably widened Synseal Group’s product offering, giving us one of the most comprehensive ranges available. During this time, several of our products have emerged as leaders in their...
Posted On - 08/05/2017
Sika’s sales manager David Fraser outlines why he feels the UK market is ready for bonded window technology. We do things differently here – sometimes for no good reason. In the world of window design we definitely do things differently in the UK, but I believe that the window market is set to change dramatically, with bonded window technology poised...
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