Posted On - 16/10/2017
By Adrian Toon, director of a2n. Photography is all about capturing the moment, and for most pictures taken today, the image taken freezes a snapshot in time and makes the photograph all the more relevant. There is also the studio shoot, which lies at the other end of the spectrum, where products and people are set up and where reality...
Posted On - 16/10/2017
By Ben Brocklesby, director at Origin. The concept of the ‘forever home’ is an interesting one, and is something that we have been discussing at Origin HQ for the last month or so. We have been looking at whether Brits still believe in finding their ‘forever home’, and if so, what it actually looks like. If we can answer these...
Posted On - 03/10/2017
Andy Ball, managing director of Balls2 Marketing, talks about the rise of the app in everyday business. On our summer holiday in Santorini, Greece, this year, one thing that struck me was how many of the small, independent restaurants on this tiny island were using apps to run their businesses. Almost every place we visited had waiting teams taking orders...
Posted On - 27/09/2017
Choosing your fabricator is a lot more considered than it may have been years ago – it’s not just about the products they can supply but how they can actually help to grow your business, says Glazerite’s group marketing manager Michelle Wright. The face of marketing has changed massively over recent years with the rise of digital marketing. What may...
Posted On - 19/09/2017
by Adrian Toon, director of a2n Stock photography is very easy to obtain today from the internet, and is often used in both literature and websites for illustration. Remember the old adage, “one picture worth ten thousand words” (Fred R. Barnard, 1927)?. Well stock photography can help, but when it chosen poorly, such as an example of an American-looking receptionist...
Posted On - 19/09/2017
Innovation is a word that is often talked about within the fenestration industry, and something that all businesses should strive towards. Origin’s Ben Brocklesby explains how Origin sees so many organisations start out with good intentions but then fall by the wayside when they realise the cost and time needed to turn an idea into a reality. At Origin, we...
Posted On - 19/09/2017
More than 700 users use Salestracker from Insight Data, the online prospect database that provides in-depth market intelligence and contact details of 60,000 potential sales leads – from fabricators and installers to architects and builders. Jade Greenhow, general manager, discusses the latest development from the ten-year-old marketing and lead generation company. Busy sales people find Salestracker’s mobile version invaluable for...
Posted On - 14/09/2017
A new series of consumer ‘makeover’ videos from Solidor is designed so installers can show homeowners that difference a new door can make. The videos are hosted by property developer/vlogger and TV presenter Georgina Burnett. In the first video Georgina interviews homeowner Elaine, who wants a replacement for her old 28mm PVCU white panel door. On closer inspection the door...
Posted On - 11/09/2017
Dekko Window Systems has helped transform one deserving family’s property as part of ITV’s hit show Love Your Home and Garden. Screened on Monday evenings to audiences in excess of four million viewers, the long-running show sees Alan Titchmarsh and his team surprise families in difficult circumstances by completely renovating their home and garden. Dekko donated one of its Räum...
Posted On - 11/09/2017
With more crossover between windows and exterior building plastics products, and a greater choice of products, Sarah McCartney, marketing manager at SIG Building Plastics, looks at the opportunities open to installers. Whether it’s roofline, windows or building plastics, you could argue that we’re all in the same business of property improvement. Where once there was a clear division between each...
Posted On - 11/09/2017
Andy Ball, managing director of Balls2 Marketing, talks about what Facebook’s phenomenal profits mean. Facebook shares hit a record high last month as it reported a massively higher-than-expected quarterly profit of $3.89 billion – a 71% increase on the same period last year. The growth has been accredited to Facebook-owned Instagram, a significant increase in mobile advertising sales, and monetising...
Posted On - 06/09/2017
Andrew Scott, owner and MD of marketing agency Purplex, talks about his company’s recent growth and a recently announced £1 million investment across the Ascot Group,. I have been in the window industry for 30 years, starting as a computer programmer for a glass company before taking over as production manager. I made the move into sales and marketing working...
Posted On - 06/09/2017
Despite the quality service your business prides itself on, there is likely to come a time when you receive a complaint from a customer. Gemma Carson, head of Wright Hassall Solicitor’s dispute resolution team, explains how the wrong reaction can do more harm than good. Many companies complaints as an unwarranted attack on their reputation or even a ploy to...
Posted On - 25/08/2017
Becoming a Which? Trusted Trader has been great for business, and being voted Trusted Trader of the Year 2017 saved the company, explains Chigwell-based HomeGlaze Home Improvements owner Colin Morgan. After Brexit and the general election, leads and quotes from every other source dried up overnight, taking weeks to come back on stream. These votes played havoc with our sales...
Posted On - 25/08/2017
Synseal’s marketing communications manager Ellie Saunders comments on the creative conservatory and extension designs she’s seen across social media this summer. It’s the season for conservatory sales at Synseal Group, and we’re happy to report that we are seeing growth not just across out K2 and Global conservatory and orangery roof systems, but also across our Celsius Solid Roof and...
Posted On - 21/08/2017
With compliance a key consideration for manufacturers across our industry, some assume the technicalities involved mean it’s a big investment. Wayne Rogerson, joint managing director of CENSolutions, explains why compliance doesn’t have to cost the earth. The recent launch of the BBC2 sitcom White Gold has had lots of people in our industry talking about ‘the good old days’ –...
Posted On - 10/08/2017
Selecta Systems’ technical manager Richard Bent examines the way the industry carries out the marketing of energy efficient PVCU products, and asks if we doing enough to educate customers. The improvement in the technical performance and specification of window and door systems has come on leaps and bounds over the last few years. Thermal performance is an area where PVCU...
Posted On - 09/08/2017
We all take pictures of events, project completions, new equipment; in fact we take pictures when we are proud of some personal achievement or employee achievement. While these images are occasionally shared they are all too often lost in our computers or smartphones. Every company, no matter how small, should always keep a photographic library with one person responsible for...
Posted On - 09/08/2017
Andy Ball, managing director of Balls2 Marketing, talks about installer support schemes. I’ve just come back from a training session run by one of our fabricator clients. It’s one of many we’ve been involved in organising recently as we see fabricators looking to help their installer customers get ahead. We work with lots of installers that are really switched on...
Posted On - 04/08/2017
Selecta Systems’ technical manager Richard Bent examines the way the industry carries out the marketing of energy efficient PVCU products, and asks if we doing enough to educate customers. The improvement in the technical performance and specification of window and door systems has come on leaps and bounds over the last few years. Thermal performance is an area where PVCU...
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