Posted On - 21/04/2017
The latest development by Insight Data is a new email marketing system developed as part of the Salestracker platform. Commercial director Helen Costeloe-Hughes explains. Salestracker is a database that allows users to compile highly targeted marketing lists – for example, aluminium fabricators in Scotland, or window companies that install 10-25 frames per week in Greater London, with a ‘good’ credit...
Posted On - 15/04/2017
Starting a new job is always nerve-wracking, particularly when you’re an industry outsider, explains Ellie Saunders, Synseal’s new marketing and communications manager. The first few weeks in a new job offer you a valuable, unique viewpoint on a company’s marketing activity while you face the challenge of acquiring the knowledge you need to survive. But it’s been a lot easier...
Posted On - 15/04/2017
There are constant changes in marketing technology and an obvious shift towards the use of online channels of promotion. However, it’s having the basics in place that help to maximise the results says Samantha Hill, group marketing manager at Thermoseal Group. We all know that successful marketing promotion is about getting the right message to the right people at the...
Posted On - 13/04/2017
Aluk has been raising its profile ahead of the FIT Show with its ‘Experts in Aluminium’ marketing campaign and, as part of that, is hosting a dedicated Expert Zone on its stand. Alongside its own team, Aluk has invited key industry players to take part in a series of seminars in the Expert Zone dedicated exclusively to aluminium. These promise...
Posted On - 01/04/2017
By Alexandra Giles, marketing manager at Origin. Ensuring we have a great brochure is a vital part of Origin’s marketing approach, as it gives our trade agents the perfect platform from which to sell our products. Having a brochure that showcases everything the Origin Home Range has to offer is an important cog in our marketing armoury, and is something...
Posted On - 01/04/2017
Sarah Ball, social media expert in the glazing industry, was invited to talk at the recent FIT Show exhibitors’ day. Here are her top tips for exhibitors to get the most from FIT Show and what visitors are looking for from their time at the show. FIT Show has more than 5,000 followers on Twitter, 1,000 on Facebook, 650 on...
Posted On - 31/03/2017
By Adrian Toon, director of a2n In this column, we have talked about how to take your own PR and marketing photography, but what should you do if you want to commission a professional photographer? The need does arise, for example, when you are producing literature or require studio shots. The key to success is knowing, as a client, what...
Posted On - 31/03/2017
With the public regularly using social media to find exciting home improvement products, Composite Wood Company has made Facebook a key part of its marketing strategy. Sales director Tony Pratt explains how its G16 Award-winning campaign used Facebook to generate hundreds of sales leads for its customers. Composite Wood Company has 12,083 followers on Facebook. A year ago, it was...
Posted On - 28/03/2017
The internet can provide anonymity, which makes it the ideal setting to ask customers what they really think about your business, product, or services. Online surveys can reveal customers' true feelings, as well as enabling them to share ideas with you in a safe and comfortable environment. Inside the Box Marketing explains how to use surveys as part of your...
Posted On - 28/03/2017
Mila won both the G-15 and G-16 Trade Marketing Campaign of the Year awards and, in between, also picked up the FIT Show Award for best Social Media and Digital Marketing campaign. Newly appointed digital marketeer Charly Venn gives some expert advice on how companies in this industry can get the most out of Twitter. Probably the most important thing...
Posted On - 21/03/2017
Jay Patel, sales director at Everglade Windows, talks about rebranding Everglade after 35 years of fabricating windows and doors in London. Over the last 5 years, Everglade Windows has had a lot of experience with branding. When we refreshed the Everglade brand in celebration of its 35th anniversary, we were able to use a lot of the skills and information...
Posted On - 21/03/2017
2017 marks the 10th anniversary of UK Super Spacer manufacturing for Edgetech, and head of marketing Charlotte Davies is planning something special to mark this milestone. Here, she talks about why live events are such an integral part of Edgetech’s success story. I've been at Edgetech for nearly 10 years now and the very first live event I was involved...
Posted On - 21/03/2017
In an age of brief social media messaging and text talk, Helen Savage of Brouha Marketing discusses the importance of the written word in the professional arena. Most companies recognise the importance of promotion or marketing to support the sales function in their business, whether it’s simply having an online presence with a website, or a full communications strategy including...
Posted On - 18/03/2017
One year on from the successful launch of WarmCore windows, the research and development team at Synseal Group is hard at work preparing for another WarmCore product launch for May’s FIT Show. Synseal is being tight-lipped about the newest product range in the WarmCore family, but have already shared news with fabricators that a new reduced sightline window with 18%...
Posted On - 18/03/2017
Most people believe that telemarketers only conduct cold calls. However, telemarketing can be used to help businesses turn opportunities into business. Inside the Box Marketing explains how telemarketing can provide businesses with a cost-effective and profitable return. Businesses with little or no experience of sales can make best use of generating leads through telemarketing. A dedicated, professional telemarketing team will...
Posted On - 16/03/2017
Managing director of Balls2 Marketing Andy Ball discusses the latest research into how much we love our phones. A recent study published in the journal Computer and Human Behaviour by Hungarian Academy of Sciences and Eotvos Lorand University showed surprising reactions from smart phone users. An experiment was performed on 87 smart phone users between the age of 18 and...
Posted On - 16/03/2017
The FIT Show moves to the NEC this year, having been a success since the very first event in 2013. But, explains Paul Godwin, it couldn’t have been done it without you. It is with great pride that this year the FIT Show moves to the National Exhibition Centre. That we are moving there because the event has greatly outgrown...
Posted On - 14/03/2017
Iain McInnes of McInnes Communications and James Cowdale of Third Floor Design explore the rationale that the number three is so prolific and important in all aspects of marketing, branding and corporate communications. There are many aspects in life that involve the number three, from the triple jump in athletics to featuring in ‘The Magic Number,’ a defining 1990 single...
Posted On - 14/03/2017
PR consultant John Warren explains why 30% of the content created by your PR and marketing agency is probably never read, and what you can do about it. What if you realised that 30% of your content – press releases, blogs, social media and video – delivered no engagement. That’s 30% of your budget going absolutely nowhere. A study by...
Posted On - 14/03/2017
As BM Aluminium celebrates its tenth birthday, Glass Times editor Nathan Bushell met managing director Dean Hodges to learn about the challenges and triumphs of the last decade. Reading back through the interview notes, it appears as though BM Aluminium’s existence is down to one of necessity rather than of design – being at the right place and the right...
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