Posted On - 24/03/2020
Andy Ball, managing director at Balls2 Marketing, says by working together, more businesses will survive the Covid-19 crisis. The speed of change with Covid-19 is like nothing I’ve ever witnessed before. Government guidelines can be issued one day, then superseded the following day, and in some instances complete u-turns made. At the time of writing, the government says it’s backing...
Posted On - 24/03/2020
Andrew Scott, CEO of Purplex Marketing, discusses how companies should manage their marketing and comms during a crisis. As Britain faces a national crisis with the Coronavirus, organisations are taking urgent action to adapt their business operations. The decisions made by directors and business owners over the coming weeks are likely to shape the future of their companies. The welfare...
Posted On - 16/03/2020
Andy Ball, managing director of Balls2 Marketing, talks beer with Guinness’s latest ad campaign. With some of the best-known and recognisable advertising campaigns, Guinness is a real pioneer in both the beer and advertising world. The early witty, engaging ads, a la ‘My Goodness, My Guinness’ and ‘Lovely Day for a Guinness’, through to the 90s fish on a bicycle...
Posted On - 16/03/2020
Developments being rolled out to Leads 2 Trade members this year include a new appointment booking system and app, a new lead vault, and a new rating system. Managing director Andy Royle explains. Leads 2 Trade, which provides leads for companies in the home improvement industry, has seen unbelievable growth since it was founded in November 2006, which has been...
Posted On - 16/03/2020
With apps for everything, even the most technophobic window sales/survey/fitter/remedial operators can now go high tech. Glass Times looks at the mobilisation of installer system AdminBase. Encountering anyone, pretty much at any age, that does not have a smartphone, will draw at least a raised eyebrow. When recent reports suggest that smartphone use is now prevalent among significant numbers of...
Posted On - 16/03/2020
By Chris Pepper, director of Time 54. You may have heard of the saying ‘content is king’, which relates to the importance of good content to drive successful websites. The saying itself is over 24 years old but has become a common phrase in recent times due to the importance of content upon websites and the internet. In January 1996,...
Posted On - 16/03/2020
By Liniar’s Simone Sangha. This month I'm focusing on a more traditional but still highly relevant topic: consistency within your marketing strategy. Brand consistency is effectively your company voice, so ensuring this is suitable is key to speaking to your target audience. I will be discussing three main points to consider, ensuring your brand aligns with your message, and that...
Posted On - 16/03/2020
By Jon Vanstone, Certass. In this year of considerable regulatory change, the government has committed to implementing Dame Judith Hackitt’s Golden Thread recommendations aspart of the building safety system reforms. Following the Grenfell Tower tragedy, Dame Judith said that a golden thread of good quality information will enable future building owners to better manage their buildings safely. The golden thread...
Posted On - 16/03/2020
Increased levels of consumer confidence The Business Pilot Barometer offers a monthly analysis of the key trends defining window and door retail. It draws on real industry data collated by Business Pilot, the cloud-based business management tool developed by installers for installers. Senior analyst Neil Cooper-Smith discusses this month’s findings. Figures for November and December suggest that the industry benefited...
Posted On - 16/03/2020
CEO of Purplex Andrew Scott discusses consolidation and the power of brand. For years we’ve talked about consolidation in the glass and glazing industry, and if there was ever a ‘pivotal year’ for the industry then perhaps 2019 was that year? We weren’t alone. Three years of economic uncertainty with Brexit, a new prime minister, and a general election have...
Posted On - 16/03/2020
By Adrian Toon, director of a2n. As with most professions the key to taking good pictures comes down to experience. With photography, it’s a case of take a picture, review, adjust and take again. With this cyclical, self-critical approach you can fine-tune your skills as a photographer. Whether you use a smartphone or DSLR, to get you started there are...
Posted On - 16/03/2020
Are insulated glass units the forgotten element of fenestration? Glass Times editor Nathan Bushell listens to a debate between unit manufacturers and their suppliers. The glass and glazing industry is no stranger to debate, and there have been many events that have raised key issues and have helped shape opinion. Just think of the On the Couch sessions, Edgetech’s Triple...
Posted On - 17/02/2020
Fyotto specialises in aluminium framed doors, and is often involved in flagship projects. While Fyotto has made the most of both 2D and 3D CAD technology since the early 1990s, today it is all about Elumatec’s EluCad software. The company’s Neil Clasby explains how it is transforming Fyotto’s operation. Fyotto is using an SBZ-122/74 machining centre, which can be used...
Posted On - 17/02/2020
Since its launch in late 2019, the popularity of Ultraframe’s Cuckoo online marketing system has grown hugely with its customers. Ultraframe’s marketing director Alex Hewitt explains how the system helps retailers to create professionally designed marketing materials quickly, easily and cheaply. Our approach at Ultraframe has always been to provide the best products we can to our customers, as well...
Posted On - 17/02/2020
Sarah Hitchings, sales and marketing director of The Residence Collection, talks about the impact of social media engagement from Instagram Homes to Houzz, boasting a footprint equal to some of the most trusted consumer brands in the UK. For many of us in the glazing and fenestration sectors, social media is deemed something that’s a bolt-on to the marketing mix...
Posted On - 17/02/2020
By Andrew Scott, CEO of Purplex Marketing. It seems everywhere we look these days we are bombarded with an avalanche of choices and options; whether it’s the products we buy, the services we use or the way we consume news, media and entertainment. And it’s a moving feast with a flood of new companies, products and marketing/media channels emerging almost...
Posted On - 17/02/2020
By Sarah Gyde, marketing director at Mila. When it comes to marketing in our industry, I would argue that nothing beats getting hands-on with our products; fundamentally, most of us are selling ‘stuff’ which customers want to be able to see and feel for themselves before they part with their hard-earned money. Whether that’s trade, retail or commercial customers, even...
Posted On - 17/02/2020
We all talk the talk when it comes to brands, yet few companies in each market segment deliver them effectively. Do it well and you can thrive, otherwise you’re staring down the barrel of survival, according to Iain McInnes of McInnes Communications. Today’s brands are far more than just a set of pretty colours and a logo; they are intertwined...
Posted On - 17/02/2020
By Simone Sangha, Liniar. I’m going to explore the five key marketing predictions for 2020 and beyond, based on my own research. Some of the factors mentioned have developed over the last few months and some are re-inventing existing processes and, if implemented correctly, they should give you an edge this year. Voice Search. Devices such as smart speakers are...
Posted On - 17/02/2020
Gareth Jones, managing director of Profine UK and Kömmerling, talks about what it has taken to re-ignite the brand after a particularly successful 2019, with a fully integrated campaign. The Kömmerling brand has always had an unrivalled reputation for outstanding product engineering and unsurpassed quality, and that’s why so many of our window manufacturers won’t make anything else. Similarly, if...
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