Posted On - 29/09/2020
FIT Show event director Nickie West predicts that the May 25-27, 2021 event will be a crucial fixture in the industry calendar. FIT Show 21 is proving to be the positive beacon in the industry calendar that we hoped it would be, with over 65% of space already committed for the show next May. And, after an extended period of...
Posted On - 08/09/2020
Giovanni Laporta, inventor and innovator of Smart Ready, explains why respecting trademarks is vital for businesses’ success. It’s fantastic to see more and more fabricators and installers beginning to promote their Smart offering as they realise its potential as our industry’s next big opportunity. But in light of some recent trademark confusion, I have a word of warning and some...
Posted On - 03/09/2020
By Neil Cooper-Smith, senior analyst at Business Pilot. There is a hint – only a hint – that some of the heat is coming out of the market and that end-user-demand, for the moment at least, may be dropping back to more sustainable levels. We reported last month that new leads had dropped by 17% on June. The caveat here...
Posted On - 21/08/2020
With the glazing industry now recovered from the anti-climactic Green Homes Grant scheme that was prematurely announced by the government in July, Chris Beedel, director of membership for Fensa, says that while the initiative may have damaged the sector, something positive may come out of it. We have had extended and intensive discussions with Beis (Department for Business, Energy and...
Posted On - 11/08/2020
Tempted to go digital? From sales tools to CRMs, a plethora of new digital platforms have popped-up in lockdown but who owns the data they hold and how do you make sure it works for you? Elton Boocock from Business Pilot offers some timely advice. Digital tools, sales and business management platforms, have been a lifeline for installers in lockdown....
Posted On - 11/08/2020
If there is one thing that alienates customers above all else, it’s poor communication or, even worse, none at all. Often, the failure comes from the simple lack of a mechanism to implement and manage communications says Rhonda Ridge, creator of AdminBase. It is extraordinary just how much damage can be done to a company’s relationship with customers by literally...
Posted On - 11/08/2020
By Jon Vanstone, chairman of Certass Trade Association. The latest news in the Green Homes Grant (GHG) is that there is little change for replacement windows, as we predicted openly in our members forum on social media. We were 99% sure this would be the outcome, as the indications in conversations we had been having with government was looking like...
Posted On - 11/08/2020
By Liniar’s Simone Sangha. Conversational marketing can best be described as the use of direct channels of communication and feedback to enhance an already existing strategy and customer journey (if done correctly, of course). Consumers now have so much choice regarding the ways they can communicate and oftentimes receive instant responses from anywhere in the world – sometimes not even...
Posted On - 11/08/2020
Retail sales are currently strong, and yet the retail landscape has changed beyond recognition. Bethaney Larkman, marketing manager for Distinction Doors, explores some potential challenges and considers what we can take forward into the brave new world. The collapse of big-name retail brands is now commonplace; the way we shopped changed almost overnight, which had an impact on the entire...
Posted On - 11/08/2020
Chair of Certass, Jon Vanstone, explains why TrustMark membership is crucial. TrustMark is 15 years old; and it has evolved to become a business that glazing installers should seriously consider being a member of. TrustMark is the only government-endorsed consumer quality scheme for work undertaken in homes and is therefore a natural partner to certification bodies, such as Certass, in...
Posted On - 11/08/2020
Andy Ball, MD at Balls2 Marketing says spend just 10 minutes on LinkedIn, three times a week, and you’ll get results. I’ve been walking to and from the office, and a few days ago I was listening to Gordon Ramsey on the Joe Wicks podcast on BBC Sounds. Gordon said he had a new book coming out soon called Ramsey...
Posted On - 11/08/2020
By Adrian Toon, director of a2n. Understanding the basics behind photography and how your camera kit works is an important first step in taking good pictures. While automatic settings on cameras do a great job to take a picture that it thinks you want to see, this ‘AI’ does not always get it right for a particular image you wish...
Posted On - 11/08/2020
Lockdown changed many things but, according to Sternfenster’s sales director Nathan Court, in retail it has only served to accelerate those trends that were already driving fundamental change. Gut feeling belongs to the past; the market is far too competitive, and you need to focus resource on those prospects who are most likely to purchase. It’s not about volume, it’s...
Posted On - 10/08/2020
Andy Ball, managing director at Balls2 Marketing, talks about what businesses can learn from lockdown. That old phrase ‘you don’t know what you’ve got until it’s gone’ has really rung true over the last few months; whether it’s the luxury of going to your local for a pint, taking a trip to the cinema, or popping into town for a...
Posted On - 10/08/2020
By Adrian Toon, director of a2n. Why should we look at wide angle lenses on cameras and smartphones? Should we upgrade our systems if we don’t already have a wide angle lens? And what is it exactly? Quite simply a wide angle lens allows the user to capture more of the image in front of you, more of the ‘sides’...
Posted On - 10/08/2020
Sarah Hitchings, sales and marketing director of The Residence Collection and Window Widgets, outlines why having a visible brand is now more important than ever. When markets are good and everyone is making a good margin, then in theory all respective brands are visible to their respective customers and target audiences. It’s also difficult to stand out, as there are...
Posted On - 10/08/2020
Carol Slade, managing director of Masterframe, looks at why four in 10 UK shoppers say that Covid-19 will fundamentally change the way they shop. New research on the Internet Retailing website looks at how Covid-19 is changing the way shoppers buy: some 42% said that the way they shop will fundamentally change as a result of the coronavirus; 26% said...
Posted On - 10/08/2020
Susannah Morgan, deputy managing director at Energy PR, explains how leveraging an effective PR strategy can positively impact your e-commerce business. PR encompasses various elements that can each be used to boost a business’s performance in different ways. In the digital space, it can generate more web traffic, boost domain rankings and even provide better Google search performance. When promoting...
Posted On - 10/08/2020
The glass industry is facing a new future, thanks in no small part to Covid-19. For businesses to maintain competitive advantages and thrive in this new landscape, glass software is a vital component. Dave Thom from Smart-Builder looks at the areas to consider when choosing software. The glass industry is unique. Glass cannot be sold as merely a product code,...
Posted On - 10/08/2020
Stephen Nadin, managing director of Endurance Doors, explains why it’s no longer enough for companies to just supply a door in isolation. There’s considerable added value that manufacturers must offer in terms of marketing programmes and customer service. The composite door market has evolved considerably over the last five years in terms of how we engage and support customers, or,...
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