Why the industry wants FIT
FIT Show event director Nickie West predicts that the May 25-27, 2021 event will be a crucial fixture in the industry calendar.
FIT Show 21 is proving to be the positive beacon in the industry calendar that we hoped it would be, with over 65% of space already committed for the show next May.
And, after an extended period of limited face-to-face contact, we believe that FIT Show 21 will be more important than ever for the whole industry.
But it’s not just the human connections that have been missed. We are hearing from more and more exhibitors and prospects that FIT Show will land at just the right time to help them connect the market with their new products and innovations.
From an installer’s perspective, FIT Show will be their first opportunity since 2019 to see, test and compare all of the latest products on the market, side-by-side, under one roof. FIT Show 21 will deliver real, tangible value to installers looking for new products, business solutions and opportunities to increase profitability.
I believe that FIT Show 21 will be a real showcase of the very best that our industry has to offer, and a great checklist of the best brands to do business with for our visitors. Forward-thinking brands will have spent the last few months focusing on what improvements they can make to their systems and processes, and how they can innovate their products.
I am expecting to see more new products and innovations than previous years.
FIT Show will serve as the ideal platform for any brand looking to bring its products to life and delight all the senses in a way that only live events can do. With no live industry platform since 2019, FIT Show will come at just the right time to reconnect the market and provide a flagship display of the very best that our industry has to offer.
And with key announcements due in the run up to FIT Show (Brexit, Future Homes 2025, fire door safety, etc), our 21 event will serve as a perfectly timed platform for the industry.
From an exhibitor’s perspective, FIT 21 will deliver unrivalled ROI compared to other marketing channels and tactics. We know that an estimated 85% of exhibition attendees will not have been seen before by a brand’s sales force, and that over 90% of these attendees plan to purchase in the next 12-15 months of visiting a show.
FIT Show delivers a captive audience of 10,000 visitors who are all in the market for the products and services on display.