Posted On - 07/12/2020
Neil Cooper-Smith, senior analyst, Business Pilot. The latest Business Pilot Barometer shows that window and door sales fell by 27% in November compared to October, reversing the 4% increase seen in October on September. November also saw a drop in new enquiries (down 17% on October) while rates of conversion also fell away by 5%. Average lead to sale times,...
Posted On - 24/11/2020
Andy Ball, managing director at Balls2 Marketing, talks about why Google My Business is such an important tool for SMEs. One positive thing that’s come out of this year is the nation’s attitude to supporting local businesses. According to research by YouGov, on behalf of Google, 88% of Brits feel a more positive connection to their local area since lockdown....
Posted On - 24/11/2020
By Adrian Toon, director of a2n. The Pandemic has hit us all very hard and, with a significant change to our daily routines, this can leave us with some common mental health issues which can include stress, anxiety, uncertainty, frustration and depression. An absorbing hobby or interest, such as photography, is said to reduce boredom and consequently reduce stress. A...
Posted On - 23/11/2020
Insight Data director of operations Jade Greenhow takes a look at how digital marketing solutions can help you to convert more prospects into customers. Now is not the time to press pause on your marketing. In fact, our message to the fenestration and construction industries right now is that marketing should be your prime focus if you want to secure...
Posted On - 23/11/2020
How are pressures on the supply chain impacting on installers, and could software deliver the answer? By Business Pilot. The growth seen in window and door retail this spring and summer came with a unique set of headaches for installers: in April and May, many fabricators remained in a self-imposed lock-down; systems companies and glass manufacturers were also operating at...
Posted On - 23/11/2020
By Rhonda Ridge, creator of AdminBase. In the weeks leading to Christmas 2019, there was little mention of the virus that was beginning to take its toll on the population of Wuhan, the largest city in Central China with more than nine million people. By early February, news of the disease was reaching our shores but with just a couple...
Posted On - 23/11/2020
By Liniar’s Simone Sangha. When looking at a website, people often judge it purely based on how it looks. Of course, appearance is an extremely important component of a website. However, don’t be caught out. Just because a site may look aesthetically pleasing, it doesn’t automatically mean that it works well to carry out its prime objective: to drive leads...
Posted On - 23/11/2020
By Doorco’s chief doork, Jeyda. When it comes to colours, pink is one of the more debated shades. Many hues have their own nuanced meanings but overall, there are some fairly deeply embedded associations between pink and femininity. This hasn’t always been the case, though. Research seems to suggest that pink started being aligned with the female gender only when...
Posted On - 23/11/2020
By Certass chair, Jon Vanstone. The glazing competence element of the industry has come together to start the process of how we align our industry to the requirements of government for the years ahead within domestic installations. The Mandatory Technical Competencies (MTC) will be changing with a timeline of introduction in 2021. Many installers will be concerned about a change...
Posted On - 23/11/2020
By Richard Bate, Build Check. Last month we looked at what is involved when windows are tested for the security elements of PAS 24, which is followed this month with doorsets. The basic preparations are the same, except that we require three door specimens rather than the two required for windows. PAS24 security testing for doorsets comprise different test elements...
Posted On - 23/11/2020
Andy Ball, managing director at Balls2 Marketing, talks about using nostalgia to connect to your customers. There’s nothing quite so comforting as a good dose of nostalgia and, during these uncertain times, many brands are incorporating it into their marketing strategies with a view to sparking that warm fuzzy feeling with their customers. There have been loads of great examples...
Posted On - 23/11/2020
By Adrian Toon, director of a2n. When I first started this column, we considered if a phone camera would offer pictures that were good enough for print use and, in particular, for press releases from contributors to Glass Times. How things have changed in a very short space of time. I was delighted that Apple launched its new iPhone range...
Posted On - 23/11/2020
Quickslide’s Adrian Barraclough explains how Quickslide is investing in the latest digital technology to deliver perfect heritage windows. Quickslide was responsible for popularising affordable replacement box sash windows and we remain one of the market leaders in heritage style windows. And we continue to invest money and effort in installing the latest technology to manufacture and deliver these traditional frames....
Posted On - 23/11/2020
Emplas has unveiled its software integration, turning sales to orders into a single seamless process, which can be delivered in person or remotely. By Jody Vincent, national sales director at Emplas. Speaking at the beginning of October, Boris Johnson warned that things were “going to continue to be bumpy through to Christmas,” adding “it may even be bumpy beyond it”....
Posted On - 23/11/2020
Bethaney Larkman, marketing manager at Distinction Doors, looks at how changes in consumer behaviour have been heightened by the pandemic and the opportunities this presents for composite door fabricators and installers. It’s believed that, much like the surge in digital usage, the coronavirus pandemic will change attitudes toward lifestyle and mass consumerism; less will be more, as life becomes more...
Posted On - 19/11/2020
With the end of 2020 in our sights at last, Liniar’s Simone Sangha is looking forward to the year ahead, exploring ways to help companies create a digital strategy that makes a positive impact on their business. Although research shows consumers now follow a much less linear journey when it comes to purchasing decisions, the basic stages still apply: awareness,...
Posted On - 03/11/2020
In Insight Data’s 2019 review of the PVCU fabrication industry, 190 of the top fabricators across the UK were telephoned and asked questions about their business and the wider industry. Jade Greenhow, Insight Data’s operations director, looks back at the results and explains how the events of the last ten months could suggest that diversification may have become a popular...
Posted On - 02/11/2020
By Neil Cooper-Smith, senior analyst at Business Pilot. The latest Business Pilot Barometer shows that window and door sales climbed by just under 4% in October on September, reversing the fall seen in September on August. This is consistent with last month’s data, with the 12% increase in leads seen in September successfully converted into new business. It should, however,...
Posted On - 27/10/2020
The launch of the Green Homes Grant, and talks of future investment into all industries within home improvements from government funds, has led to more focus and discussion over the standards needed for a business. Certass chair Jon Vanstone ask: What will the future direction be, given the Green Deal failure of 2013? We know there are differences in requirements...
Posted On - 27/10/2020
By the Department for Business, Energy and Industrial Strategy (Beis). As the winter months are ushered in, thousands of homeowners in England are looking for Green Homes Grant installers to help them heat their home for less. Tradespeople – such as builders, glazers, insulation installers and heating engineers – will be preparing for a busy time of year and, with...
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