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Posted On - 14/02/2022
Selecta Systems marketing manager, Mark Walker, talks about the use of digital marketing and on-line platforms as a way of being customer ready; in the event of consumer demand starting to cool and when the market starts to become more ‘competitive’. After two years of consumer demand at levels not seen for many years, we ultimately see ourselves heading in...
Posted On - 14/02/2022
Fiona Lund, MD of Brouha Marketing, property PR specialists, discusses why every business, especially those supplying products to improve and maintain buildings, can no longer ignore the Green Agenda While the UK’s 2022 headlines have so far been dominated by the definition of ‘parties’, of both the political and cheese and wine variety, the topic in the last few months...
Posted On - 14/02/2022
Karen Clough, marketing director at Conservatory Outlet, explains why digital marketing continues to be a powerful business tool for its network of retailers. We like to do things differently at Conservatory Outlet. It’s one of the reasons we have successfully built up a 27-strong network of home improvement specialists from across the UK, with more set to join over the...
Posted On - 14/02/2022
Louise Findlay-Wilson, founder and managing director at Energy PR, explains the importance of understanding your customer’s identity, values and lifestyle. We recently researched over 100 leading marketers, people responsible for the success of top brands, to find out what makes great brands tick. The findings are summarised in our Brand Love report, but the punch line is that the best...
Posted On - 14/02/2022
When business is booming, it’s all too easy to neglect your marketing, even though you know it’s a mistake. Gerald Allen, head of marketing at Epwin Windows Systems, discusses how their multi-faceted Connect digital platform helps fabricators and installers avoid the trap. Two years ago, when the first lockdown started, you probably read articles reminding you of the importance of...
Posted On - 14/02/2022
Business may be booming, but having a solid marketing plan will ensure that you remain busy in the long term. Jane Ward, co-founder and director of Team 4 Marketing, discusses how her company’s supportive, creative and transparent approach continues to achieve results. Marketing is a key business activity whether you want to maintain your business at the level it’s at...
Posted On - 14/02/2022
John Warren, director at Lasco PR & Marketing, says that effective marketing relies on two things – understanding your audience and your market. It’s simple. If you have something that’s worth listening to, people will listen. If you don’t, they won’t. That’s ultimately what marketing is: getting people to sit up and to listen. What you tell them needs to...
Posted On - 14/02/2022
Iain McInnes, founder of webuildbrands, considers whether marketing is now plagued by short-termism, and if the traditional discipline of the 4P’s has become increasingly under challenge. Are we too engrossed in monthly Google stats and social media feeds to consider the strategic role of marketing, including the 4P’s of price, product, promotion and place? It’s a question that marketeers across...
Posted On - 14/02/2022
Made for Trade is encouraging Korniche resellers to maximise sales with its new web-based Geo-Tool service. Whether a hands-off visionary interior designer, DIY-savvy homeowner or seasoned small-scale developer, the necessary steps from a project concept to completed development is often fraught with difficulty, stress and a vast array of confusing options and complications. With the advent of the innovative Geo-Tool...
Posted On - 14/02/2022
Gemma Diratzonian, marketing manager at Yale Door and Window Solutions, discusses why integrated marketing campaigns are crucial, and provides the example of Yale’s recent launch of its new Vertex range of sash window hardware The days when brands could reach their audiences through a single communication channel are now long gone. Today, our customers encounter us in numerous places beyond...
Posted On - 14/02/2022
The countdown to FIT Show 2022 is officially on. With less than five months to go before the return of the glass and glazing industry number one trade show, we chat to FIT Show event director, Nickie West about the power of exhibitions within the marketing mix, and specifically in a post-pandemic world. GT: Are trade shows just another media...
Posted On - 14/02/2022
Alex Gallop, marketing communications manager at AluK explains how to engage with customers through podcasting Podcasting certainly isn’t new to the window and door market. Under the guise of Renegade Conservatory Guy, Matthew Glover, the founder of the FIT Show, was recording podcast interviews with various business leaders way back in 2015. It’s only in the last couple of years...
Posted On - 14/02/2022
We asked Balls2 Marketing’s managing director, Andy Ball, what the top three issues the glazing industry will face in 2022. In his response, he explains how taking a fresh look at your marketing will be crucial to get ahead. Everyone is in the same boat in the glazing industry. Whether it’s raw materials or finished products, we have seen product...
Posted On - 11/02/2022
Over the last few years, the home improvement market has boomed but will this surge continue throughout 2022? Research from Nationwide Building Society found the average price of a UK home was almost 15% higher in November, compared to March 2020. With rising house costs and stamp duty firmly back in place, it won’t be a surprise to find homeowners...
Posted On - 11/02/2022
Standfirst: Glass Times talks to Nathan Court, sales director at Sternfenster, who explains more about the Lincoln based fabricator’s new Proposal Builder lead generation system. Feature: “It’s very hard to see demand continuing at the levels we’ve seen during the pandemic,” says Nathan Court, Sales Director, Sternfenster. “We’re in an unusually strong position at the start of the year, many...
Posted On - 11/02/2022
A total of 350 worn timber casements at the Victoria and Lynebank hospitals in Kirkcaldy have been replaced by modern, energy efficient Rehau Total 70C windows. The installation was carried out by M&S Windows, following a number of successful projects upgrading various healthcare buildings within its jurisdiction Operated by NHS Fife, Victoria Hospital provides a wide range of services to...
Posted On - 11/02/2022
Anthracite Grey has dominated the colour foil window market for the last few years, with thousands of homeowners opting for the blue-hued dark grey for their window frames – but will it date in the same way as stone-cladding, or mock Tudor styling on homes? RegaLead’s joint MD, Guy Hubble, explores the Anthracite Grey avalanche and where the grey trend...
Posted On - 11/02/2022
By Ben Brocklesby, director at Origin The start of a new year always brings a fresh sense of optimism for the future as we prepare for new opportunities and implement our strategies for growth. It’s also a great time for us to take stock and process the results of the previous year. This allows us to set ourselves ambitious goals...
Posted On - 11/02/2022
With an increasing number of homeowners looking to work from home permanently, 2022 could be the year for garden room living, as Ryan Crossley, director of Making Your Space points out. It’s been nearly two years now since the first lockdown and the whole COVID-19 pandemic started to immerse itself in our daily lives and while the latest Omicron variant...
Posted On - 11/02/2022
Demand for colour is increasing as homeowners, businesses and architects look to make their properties and projects stand out from the crowd. In the past, colour options for PVC-U have been very limited. While ‘standard’ white windows and doors worked for many buildings, the development of foiled product has made it much easier to create a bespoke, modern or heritage...
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