Geo-Tool. Sign up or miss out

Made for Trade is encouraging Korniche resellers to maximise sales with its new web-based Geo-Tool service.

Whether a hands-off visionary interior designer, DIY-savvy homeowner or seasoned small-scale developer, the necessary steps from a project concept to completed development is often fraught with difficulty, stress and a vast array of confusing options and complications.

With the advent of the innovative Geo-Tool however, consumers visiting the Korniche website can not only progress their ideas but fast-track plans to fruition with just a couple of clicks – generating contact details for both their nearest suppliers but also installers who are registered trade customers for the Korniche product range.

Yet another new example of Made For Trade’s benefits for its business customers, the Geo-Tool offers no fewer than six options based on a search from a simple postcode input – Reseller, Builder, Trade Counter, Architect, Installer and Online Retailer.

With all customers being invited to add a listing for free as soon as possible, it represents the latest in a line of innovations and investment from MFT to help them maximise sales, whilst allowing such partners to benefit from the high traffic of the Korniche website.

Korniche is increasingly being requested by name –initially due to the reputation of the revolutionary lantern roof, and more recently thanks to the reviews of the new bi-folding door system. Once a customer has recognised that Korniche is the product for their project, MFT aims to simplify and smooth the steps required in between via the Geo-Tool – whether they already have a tradesperson on standby who is looking for an outlet to buy, or whether they want just a seamless process from specification to installation with a registered installer and MFT customer.

Based in Wynyard in the North East of England, Made For Trade lives up to its promise of supplying only ‘the ‘Best Products with the Best Service at the Best Prices’.

As a trade-only supplier, MFT designs and fabricates all its award-winning fenestration products in the UK, but also works independently for the benefit of its network of customers by promoting the brand nationwide via investment in web development, national consumer shows and magazine advertising, rather than selling direct to consumers.

As a result, the company invests significantly in exhibitions to maximise brand awareness and hands-on experience to end-users of the engineering-led design, as well as national print advertising and website development. Customers might buy through their trade contact but thanks to MFT’s marketing working for the continual benefit of customers and partners, consumers now know the exact product they want, and where exactly it can be sourced thanks to this invaluable new resource.

With dedicated in-house staff at the Wynyard HQ focused entirely on raising brand awareness and product knowledge alongside exceptional customer service, it allows trade retailers to concentrate on the supply, and fitters to concentrate on installation, safe in the knowledge that their customer has been drawn towards the best item available for the job in hand with market-leading installation times.

Knowing that time is of a priority for all busy partners, the MFT website development team has made it as easy as possible for an existing trade customer to register for the Geo-Tool, and to minimise admin. All a customer needs to do as a reseller of Korniche products and to ensure they don’t miss out on sales from prospective new leads, is to reply to the email invitation sent recently offering a completely free listing online, confirming that they wish to be included for users to find contact information in just two clicks.

If any customers can’t find their email then it just requires a quick email or phone call to the Made For Trade sales team asking for another Geo-Tool email invitation. Once the response is logged, then MFT will do the rest and get the business live and ready to receive new leads and sales.

For installers and resellers yet to experience the Made For Trade difference and Korniche products, the sales team is also on hand for new business account enquiries.