Posted On - 22/01/2021
By Liniar’s Simone Sangha. The Covid pandemic upended how businesses operate, including the way marketers target consumers. We’ve seen those who have put time into planning and strategising are much better than those who failed to do so. During the whirlwind of 2020, customer habits have inevitably evolved with a particular focus on time spent online. With this, marketers have...
Posted On - 21/01/2021
Jon Vanstone, chair of Certass Trade Association, talks about the value of preparation and what we can learn from 2020 At the start of 2020 we talked about what is coming over the horizon and our need to ensure that our industry is ready to respond. This year is no exception, with the review of Future Home Standards for existing...
Posted On - 20/01/2021
Installers have been busier than ever this year, but have they been profitable? Glass Times talks to Business Pilot to find out. Figures published by Business Pilot in its monthly barometer show that June and July were peak months for the window and door industry: leads rocketed 70% June on May, and a staggering 453% on April; while sales were...
Posted On - 20/01/2021
Peter Wheeler, managing director at retail installer SEH BAC, says customer care is the number one priority, and AdminBase has enabled it to achieve its goals. Having been in an operations management role for over 24 years in the double-glazing industry I have witnessed a real step change in the customer’s priorities. It’s no longer all about having good products...
Posted On - 20/01/2021
By Chris Ashton, Time54 Marketing. At a time where companies are undertaking cost-cutting exercises to secure their short-term survival, it is difficult to think about the long-term outlook. There’s uncertainty in the air and sales will take a hit. A decrease in construction contracts is forecast, there’s reduced output and a lower demand are factors that are forcing businesses to...
Posted On - 20/01/2021
With more people migrating online due to the uncertainty around Covid-19, Andy Royle, co-founder and director of Leads2Trade, says his customers are benefiting. Since returning in July after temporarily shutting down operations due to coronavirus, Leads 2 Trade is generating huge volumes of leads for double glazing, conservatories, conservatory roofs and orangeries, and is looking to take on more reputable...
Posted On - 20/01/2021
Certass chair Jon Vanstone explains why the fenestration industry must be proactive about its environmental strengths and ambitions. After a tough year battling the Covid-19 pandemic, and getting our heads around Brexit ‘deal or no deal’, issues that were top of the construction industry’s agenda in previous years have been pushed to the back of the queue. Now, with light...
Posted On - 20/01/2021
Andy Ball, marketing strategist and director of full-service marketing agency Balls2 Marketing, looks at how good communication has been the key to the ever-changing business landscape of Covid-19, and what to expect in 2021. Twelve months ago, at the start of the second decade of the 21st century there was a feeling of optimism. Certainly, no-one predicted Covid-19 and the...
Posted On - 20/01/2021
By Adrian Toon, director of a2n. Cameras are subject to a great deal of handling and, as a result, can end up with fingerprints on lenses, which in turn attract airborne dust. DSLRs with interchangeable lenses are also subject to getting dust inside and on both sensors and lenses. The problem for lenses is that anything on the lens will...
Posted On - 05/01/2021
By Neil Cooper-Smith, senior analyst at Business Pilot. The latest Business Pilot Barometer shows that window and door sales fell by 27% in December, following a drop by the same figure in November on October. This represents a total decline in volume of 46% over the final three months of year. The number of leads received by installers in December...
Posted On - 18/12/2020
As we begin a new year, systems company Liniar explores the latest online predictions for exterior home trends in 2021. During 2020 we witnessed a shift in consumer buying habits, for two primary reasons: online versus in-person shopping and the inability to socialise. The pandemic forced homeowners to spend more time within their homes and gardens and, as noted throughout...
Posted On - 18/12/2020
By Richard Bate, Build Check. The transition period for the United Kingdom’s withdrawal from the European Union was due to end on Thursday December 31, 2020. At the time of writing, we were still in a position where nobody knew whether we will be leaving in a deal or no deal situation and, in the event of a no deal...
Posted On - 17/12/2020
By Liniar’s Simone Sangha. I hope everyone has had a great New Year and is feeling positive about the year ahead. This article will focus on the top three digital trends that I believe will be at the forefront in 2021, all aimed at enhancing your digital strategy for the year. Google listings and local SEO. Schema structured data 8.0...
Posted On - 16/12/2020
GGF Commercial MD Anda Gregory reports that despite the difficulties caused by the coronavirus pandemic, 2020 has still been a remarkable year for each of the division’s brands. In a summary of the performance during 2020 of the companies that comprise the GGF Commercial Group, including Fensa, BFRC, Installsure and Risa, and an indication of what the industry may expect...
Posted On - 14/12/2020
Selling your business will seem like a daunting prospect, particularly if you want a quick sale. But that should not mean that you sell your business to just anyone. Neal Harper, MD of Sustainium Group, a holding company set up to acquire local home improvement companies in the UK, discusses why it’s vital that you leave your business in the...
Posted On - 14/12/2020
Insight Data’s Andrew Scott discusses six business strategies companies can use to maximise value and profits. When most people think of Insight Data, they probably think of marketing data, because we provide in-depth information on 15,000 fabricators and installers, as well as tens of thousands of decision-makers across the construction industry. So, business leaders are often surprised when, as a...
Posted On - 14/12/2020
By Richard Bate, Build Check. In previous columns we have established what Product Assessment Standard PAS24 is, why we need it, and what is involved in the testing of windows and doors to meet the security requirements of PAS24. This month we look at how you go about your testing programme to plan for success, achieve maximum coverage, and minimise...
Posted On - 14/12/2020
The visibility planning and processing tools provided by Clear Thinking Software, have been instrumental in supporting Halsall Glass in doubling its turnover in less than a year. We report. Rob Halsall, managing director of Halsall Glass, recognised early on, that it was process, rather than machinery, that limited the glass processor’s capacity to capitalise on new demand post-lockdown. “We picked...
Posted On - 14/12/2020
With the average Brit spending more than £1,000 on home improvement since the first lockdown began in the spring, it’s important that as we begin the new year window and door products evolve in line with changing moods, style and trends. Bethaney Larkman, marketing manager for Distinction Doors, looks ahead to colour trends in 2021. Grey and cool neutral tones...
Posted On - 09/12/2020
Christopher Brunsdon, founder and CEO of Tommy Trinder, argues that 2020 is the year that selling double glazing changed for ever. My son Billy (aged 16½) opened his first bank account this week. Did he make an appointment with his local branch? Get on the bus to town? Queue up to see an advisor? No. He went to the App...
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