Take the lead and grow your business

With more people migrating online due to the uncertainty around Covid-19, Andy Royle, co-founder and director of Leads2Trade, says his customers are benefiting.

Since returning in July after temporarily shutting down operations due to coronavirus, Leads 2 Trade is generating huge volumes of leads for double glazing, conservatories, conservatory roofs and orangeries, and is looking to take on more reputable suppliers and installers.

There are still a number of our members that are not yet back to being fully operational due to the current climate, meaning they are not buying leads at the same volume at the moment, so it’s the perfect time for installers of any size to join our member network and take advantage.

To provide installer members with an even better chance to win work and grow their business, we recently launched a new premium, no pitch no fee, service, which is going down very well with our members, who are already seeing huge benefits.

Since coming back from lockdown, we took the opportunity to look at the industry and environment and have adapted our business model to suit.

Instead of the traditional model of providing a consumer with up to four no obligation quotes from installers from their local area, like so many other lead providers, Leads 2 Trade is now providing them with just two, and both are pre-arranged appointments.

Due to social distancing, we understand that consumers are not as confident at having multiple companies in their home and this was the perfect solution.

But for our installers, it’s even better. Instead of buying a sales lead, they are buying a confirmed appointment, and as it goes to a maximum of two installers they have a higher probability of getting the sale, so it’s win-win.

The service is very simple in that an installer will only have to pay for a lead if they sit and pitch it. Installers are sent the contact details of the consumer along with a specific time and date they want to sit down with them.

Then if the customer does not require the second appointment, Leads 2 Trade will cancel it and inform the installer, so they don’t waste time travelling to it.

With our new premium service, installers don’t have to spend their hard-earned money on a lead that they might not even get to pitch to. And we keep them up to date throughout the whole process with clear visibility in our members’ appointment booking software we provide them with via our members portal.

The reason Leads 2 Trade is out in front of its competitors is down to the quality of double-qualified sales leads we provide. Thanks to our own in-house customer service operators who personally speak to and qualify all leads, it means that quality is guaranteed to members.

Since we formed Leads 2 Trade in 2006 the digital lead generation market has changed enormously. However, there are some things that are constant, and lead quality is at the top of that list. That’s what we have always provided and our new no pitch no fee service continues that trend.

With the market currently buoyant, the service is providing our members with better opportunities to win business.


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