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With live industry events set to return in the second half of the year, founder of the Glazing Summit Andrew Scott discusses why they play such a vital role in the fenestration industry, and why getting your brand seen at them is a must this year. With restrictions starting to lift after one of the toughest years in living memory,...
Stuart Green, director at Framexpress, talks about Club Framexpress, the thinking behind its creation, and the support that it offers to installers. One of the things about installer schemes that I have always found tricky, is that they can feel like it’s all done on the terms of the supplier. You will know the kind of thing I mean: plenty...
With FIT Show 2021 just four months away, event director Nickie West discusses the power of trade shows within the marketing mix. Trade shows, conferences and face-to-face business all but ground to a halt when Covid hit last March. When Zoom meetings, webinars and virtual event alternatives were launched, engagement was often low and the feedback poor. I would ask...
Alan Calverley, director Department of Marketing reflects on how our approach to marketing changed during the pandemic, and asks if our tried and trusted methods will return. Marketing communications played a vital role in the corona era: keeping customers, employees and suppliers up to date, and advising on closures, deliveries and new working practices. Of course, digital means of communication,...
Bethaney Larkman, marketing manager for Distinction Doors, reviews a digital year. As the first lockdown hit, TVs, laptops and mobile devices became a lifeline – our only connection with the outside world. Since then, tele- and digital communications have been at the heart of the pandemic, whether it’s the PM announcing the first lockdown to 27 million television viewers or...
Fiona Lund, MD of Brouha, discusses why social distancing has actually brought us closer together. Alongside the fact that company Zoom parties are not fun, the last 12 months of remote working have brought with them many novel experiences and insights: Amazon’s uncanny knack to sync their deliveries with the start of any Teams call; almost nobody follows the office’s...
By Graeme Bailey, managing director of Business Micros Group. When Business Micros acquired The Consultancy in February last year in order to develop our Touch online sales and ordering platform, we obviously had no idea just how timely that decision would turn out to be. In just over a year, the pandemic has triggered the kind of digital shift which...
Sarah Ball, client strategy director at Balls2 Marketing, talks about the power of digital PR and how it helps businesses become trusted brands. Trust plays a big part in choosing who we buy from or who we do business with. Becoming a trusted brand is always a solid basis for growing companies and an effective PR strategy is behind most...
As a PVC fabricator that was previously losing out on demand for aluminium, Vale Window Group is now reaping the benefits of bringing manufacture in house with the Decalu system from Deceuninck Aluminium. General manager Andy Lomax explains. We’ve traditionally focused purely on PVCU manufacturer. In the past, if we had an enquiry for aluminium from one of our customers,...
Peter Daniel, product innovation director at The Rooflight Company, discusses what to consider when adding rooflights to heritage properties. There is no binding definition of what makes a property 'heritage'. Generally, when we think of a heritage property, our minds are drawn to country estates, Georgian townhouses, or maybe even a castle. But even modern properties, like converted warehouses or...
More than ever our homes are how we express ourselves, says Adrian Barraclough of heritage window specialist Quickslide. There is a train of thought that suggests that, as we have been confined to our homes, we have lost the opportunity to express ourselves through the way we dress, and that need to show off is being channelled through our homes....
The government has introduced an unprecedented £25 billion business tax cut to help kick start economic recovery. Joe Hague, managing director at Promac, explains why that makes it the perfect time to invest in new equipment. Many businesses will be looking to keep a tight control over spending as we face a potentially uncertain few years in the aftermath of...
Ben Brocklesby, director at Origin, discusses Origin’s commercial department and the opportunities it provides to its partner network. Origin established its commercial department in July 2019, and was designed to help the business reach new markets, and further strengthen the offering its partners could provide. This aligned with the company’s growth strategy for market share in the construction sector, with...
Andy Ball, managing director of Balls2 Marketing, talks about the importance of PR strategy. As I write this, there’s been two huge stories that have dominated the media: one that has managed to turn a potentially damaging legal action into a positive online campaign; and another that has been a complete and utter PR disaster. I am, of course, talking...
By Adrian Toon, director of a2n. Dark grey window frames pose particular problems in photography as they can ‘disappear' in an image. Frames are often located in a reveal, so they are often in shadow. Light is usually much brighter outside than inside, so glazed areas are often dark and glass can often appear mostly grey or black. With our...
Fabricators sourcing the right aluminium hardware to meet demanding commercial contract work such as school repairs and office refurbishments will find the perfect supply partner in Window Ware, argues Richard Fraser, Window Ware’s business development manager for aluminium. Window Ware offers a wide range of highly specified aluminium hardware for commercial projects, including Caldwell folding openers, Highline electric and manual...
As ODL Europe launches its new Guardsman Fire Door, technical manager Ian Glenister looks at the story behind its development and what makes it an exciting leap forward. Two years ago, we took the decision to develop a 30-minute composite fire door that offered reliable performance and consistent test results. We wanted to develop a product that would perform over...
Dan Sullivan, Doorco MD, introduces Flip, Doorco’s cassette system for the composite door market. The contemporary composite door market has been growing steadily for a number of years: Doorco was one of the trailblazers with the launch of the Monza door back in 2014. With its linear eight-panel design and book-matched woodgrain detail, Monza is one of our best-selling products....
Phil Brown, regulatory marketing manager at Pilkington UK, shares the best glazing specifications that can help reduce overheating and ensure a comfortable temperature year-round. It’s perhaps easy to overlook the issue of overheating in UK buildings after facing one of the coldest April months in decades. But recent years have seen record breaking temperatures, with the Climate Change Committee forecasting...
By Chris Baron, Prefix. Conservatories are still at the heart if our business, and we are still the largest glass roof manufacturers in the UK, making glazed roofs to the highest standard. The Classic Roof is the original and most loved glass conservatory roof developed over 30 years and engineered to each postcode. It provides quality, reliability, and is highly...
