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Posted On - 20/05/2021
Taking a strategic approach across all marketing touchpoints is a sure way to get the best return on investment. Jane Ward, co-founder and director of Team 4 Marketing, explains. Whether it’s the mediums of web, digital and social media, or traditional advertising and PR, there have never been so many ways to sell to your customers. And there’s never been...
Posted On - 20/05/2021
Selecta Systems marketing manager Mark Walker talks about how online interaction, sales and social media engagement have soared in recent months, as has the necessity to adapt marketing and communication strategies to suit the current climate. Over the last 12 months or so we have seen the way we live change considerably with almost every person having to adjust and...
Posted On - 20/05/2021
Marketing’s importance is only strengthened in time of a crisis, but it has to have synergy with the whole business to truly flourish, argues Maco’s marketing manager Mark Enderby. Covid had an impact on everything and everyone but, as when any crisis hits, having a plan and processes in place make responding to one much more effective. As with many...
Posted On - 20/05/2021
It's always been important for a business to develop a clear marketing strategy, including identifying target markets, setting goals and enabling the measurement of effectiveness. However, as 2020 showed us, it’s equally important to have the ability to be flexible within that overall strategy. Sue Davenport, group marketing director at Liniar, takes a look back over the last 12 months...
Posted On - 20/05/2021
Michelle Wright, the Glazerite UK Group’s marketing manager, shares why marketing your business is as important as ever. When a business needs to tighten its belt, it’s often the marketing budget first up for the chop. Yet, maintaining brand awareness and keeping a connection with customers in a challenging climate is key. In difficult times, consumers feel compelled to look...
Posted On - 20/05/2021
Adrian Clare, technical sales executive at Window Widgets, talks about the significant benefits of universal ancillaries for fabricators. Lower stockholding, a greater range of colours and better use of cash are just some of the advantages as he explains. The industry is facing many unprecedented challenges at the moment, and for PVCU and aluminium window and door manufacturers, supply, capacity,...
Posted On - 19/05/2021
The number of PVCU window and door fabricators operating within the UK has seen a steady decline over the last few years, and with it the emergence of the ‘super fabricator’. Nevertheless, the number of window and door installation businesses has increased, with a surge in small installation businesses. However, Selecta Systems’ sales director Andy Green explains how he has...
Posted On - 19/05/2021
A survey of UK home-workers, commissioned by Rehau, found that the average adult is getting just 22 minutes of natural daylight per day. Russell Hand, head of product management and technical at Rehau, explores how installers and fabricators can support homeowners in their search for natural light. To help better understand the requirements and pressure points of homeowners, Rehau commissioned...
Posted On - 19/05/2021
By Jessica Leng, operations manager at Winsoc Digital. How many times do you hear the word ‘coronavirus’ in your typical day? Undoubtedly some industries have been hit harder than others, with some even profiting from the circumstances. But for most it has created uncertainty and turned businesses upside down. And it’s not just in the short term: entire industries may...
Posted On - 19/05/2021
Victorian Sliders’ group managing director Andy Jones explains the vital role marketing plays in a long-term approach to business, and why in challenging times it’s more important than ever. Over the last year, we’ve all had to make changes to adapt to a strange, unpredictable, rapidly developing situation. But at Victorian Sliders, our commitment to marketing hasn’t wavered. I believe...
Posted On - 19/05/2021
Ultraframe’s marketing director Alex Hewitt explains how the company’s Lockdown Toolkit helped its customers to sell remotely during the pandemic. We are absolutely certain that marketing is a vital tool that has not only helped our customers to survive through the various lockdowns and regulations, but to actually prosper and grow. Back in early 2020 remote selling was a completely...
Posted On - 19/05/2021
Jo Trotman is the new marketing manager for The Residence Collection and Window Widgets. Here, she talks about the expertise and resources required to build an influential brand in today’s marketing landscape. Marketing is a business discipline that is constantly evolving as new communications channels emerge and, with it, providing opportunities for the early adopters. But building an influential brand...
Posted On - 19/05/2021
Andrew Scott, Purplex managing director, discusses why, despite the myth, print marketing and advertising is still alive and kicking, and why it should play an integral part in your marketing strategy. As the digital world continues to develop at a rapid rate, it’s easy to assume that print is dead. To paraphrase Malcolm Tucker in The Thick of It: “I...
Posted On - 19/05/2021
Ben Brocklesby, director at Origin, explains how Origin’s honest and transparent communications throughout the entire lockdown period helped manage customer expectations and attract new partners. Everyone has been impacted by the last 12-15 months differently. For some, it has been the uncertainty that has been difficult to handle, and for others, work might have become increasingly difficult to do effectively...
Posted On - 19/05/2021
webuildbrands is the new name for McInnes Communications, and founder Iain McInnes talks about how it has influenced some of the most trusted brands in the industry over the last 15 years. Arguably, one of the golden rules of branding and marketing is to be careful how you change the identity of any business, whether it’s a simple change in...
Posted On - 19/05/2021
By Luke Wood, director of Lasco PR and Marketing. It feels slightly strange to be gracing the pages of Glass Times, a title that was a competitor publication to the one that I (until recently) edited. Stepping out from editorial and back into PR and marketing has been a big step. It’s very easy to forget, when you’re in the...
Posted On - 19/05/2021
Marketing has always been vital for Leads 2 Trade as a provider of double qualified sales leads in the home improvement industry, says co-founder and director Andy Royle, especially during the last 12 months. Marketing plays a huge part in our business, to not only help produce the thousands of enquiries we generate every week but to also keep our...
Posted On - 19/05/2021
Founder director of The Joinery Network Owen Dare talks about why marketing is at the centre of the support package for installation companies looking to add timber windows and doors. Homeowners love timber windows and doors, but over the years they have fallen out of favour with many installation companies. That’s because they became a niche product with a limited...
Posted On - 19/05/2021
Eric Collins, managing director of Jackloc, reflects on how marketing effected success during a difficult time. As soon as the first lockdown hit, we were immediately affected; our business is heavily weighted towards the trade market, and with businesses having to close initially, our sales declined. Our first reaction was to cut back. We needed to have staff in the...
Posted On - 19/05/2021
Jade Greenhow, Insight Data’s operations director, discusses why data has played an even more important role in marketing over the last 12 months. Our industry has faced many crises in the past, but one of the things the last 12 months has shown is just how vital marketing has been for companies to stay relevant. Despite the unprecedented challenges, marketing...
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