Software and Marketing Articles
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Elton Boocock, founder of Thinkivity – which provides AI consultancy and training exclusively for the UK glazing industry – explains why ChatGPT can’t do everything and highlights alternative solutions for common tasks. Most glazing businesses are now familiar with ChatGPT. You’ve probably used it to help write an email, tidy up a social media post, or summarise a product message....
Purplex Marketing founder and MD Andrew Scott argues that in an age dominated by AI and data, creativity and emotional storytelling remain the true drivers of lasting brand value. There is a belief that modern marketing has become a science. Everywhere you look there are dashboards, algorithms, and now artificial intelligence, all analysing behaviour, predicting trends and optimising campaigns. Science...
Insight Data’s commercial director, Alex Tremlett, has teamed up with insolvency expert Sam Talby – a Chartered Certified Accountant and a Licensed Insolvency Practitioner with more than 30 years’ experience – to analyse last quarter’s figures and provide a wider picture for the glazing and associated trades sectors. The second Autumn Statement from chancellor Rachel Reeves, due at the end...
At the time of writing, the Budget is looming and the glazing industry faces mounting pressures. Insight Data’s commercial director, Alex Tremlett, explores how firms can use market intelligence to drive growth. By the time you read this, the Chancellor will have unveiled the Autumn budget – at the time of writing, the pre-Budget speculation was causing jitters all round,...
By Natasha Erskine, co-founder & marketing director, UKO Group. In today’s competitive landscape, businesses must do more than deliver quality products. There has to be a bigger focus on building and maintaining meaningful relationships with customers. At UKO Group, our growth story is rooted in the simple but powerful principle of putting the customer at the heart of everything we...
By Elton Boocock, founder of Thinkivity – providing AI consultancy and training exclusively for the UK glazing industry. Have you ever asked AI a question, received an incredibly confident answer, and later realised it was completely wrong? You’re not alone. As more people in our sector start using tools like ChatGPT to help write emails, content, or customer replies, many...
By Nikki Dunbar, director, Nix Collective. If I had a pound for every time someone asked me, ‘How long will it take for the marketing to work?’ It’s a fair question – and an understandable one. When you’ve invested money, time, and trust into a campaign, you want to see results. But here’s the thing: marketing isn’t magic. It’s not...
Alex Tremlett, commercial director at Insight Data, reveals how the right marketing data transforms glazing businesses and turns prospects into contracts. Picture this: two glazing firms, Tremlett’s Draughty Deals and Winter’s Panes, go head-to-head with the same marketing budget. Both are eager, both are hungry for new customers, both splash out on a fresh data list. But here is the...
UK glazing faces tighter margins and slower buyers. Insight Data’s MD Andrew Scott reveals the trends and five ways installers can adapt. If there’s one thing I’ve learned about the glazing industry, it’s that we don’t scare easily. We’ve survived recessions, supply crises and more ‘next big things’ than I care to remember. Yet the mood across our sector today...
As many homeowners remain cautious to commit ahead of the Autumn Budget, Business Pilot’s managing director, Elton Boocock, talks to Glass Times about why the CRM platform should be an installer’s best friend – now more than ever. There’s no denying that the market remains challenging. Our latest Business Pilot Barometer showed that homeowners are taking longer to make decisions,...
It has never been more important for installers to equip themselves with advanced software solutions, including a Customer Relationship Management (CRM) system that can help run their business more efficiently. AB Initio’s managing director, Rhonda Ridge, explains how AdminBase, the result of 30 years’ worth of industry experience, can deliver installers a competitive advantage. The phrase ‘often imitated, never duplicated’...
Alex Tremlett, commercial director at Insight Data, describes how low cost data services can damage sales and why accurate intelligence is vital for growth in fenestration. Whenever I sit down with owners and directors across the fenestration and construction sectors and we talk marketing data, I often hear a familiar story. “We tried a cheaper database. It looked fine on...
By Carly Graham, Thinkivity, AI consultancy and training exclusively for the UK glazing industry. Customer service might not be the sexiest subject in the glazing world, but it’s one of the most important. It’s where reputations are built – or broken. And in a tough market, it’s the companies who get this right who will stay ahead. Yet providing consistently...
Andrew Scott, MD of Purplex Marketing, explains why face-to-face selling still opens doors and how traditional sales tactics remain essential in a digital world. Is the age of the travelling sales rep dead? Some of us (and in the digital age, it really is just some of us) will recall the days of the salesman in his Ford Sierra, a...
Mark Dudley, managing director of Windowlink, shares his thoughts on how installers can meet rising customer expectations through professional presentation, documentation, and visualisation tools. The fenestration industry has changed dramatically since I started Windowlink four decades ago. Today’s homeowners are more discerning than ever. They research extensively online, read reviews, and typically get multiple quotes before making a decision. This...
By Carly Graham, Thinkivity. At Thinkivity, we often say that AI isn’t just a tool – it’s a team member. But what does that really mean in the day-to-day world of a glazing business? To answer that, let me take you inside a recent AI training session we ran for a well-known component supplier. In the room were people from various...
By Nikki Dunbar, director, Nix Collective. Google’s been busy… again. If your website traffic or search rankings have been wobbling lately, you’re not alone. Over the past year, Google has quietly (but firmly) been rolling out a series of core updates, spam policy changes and algorithm tweaks and now we’re starting to see the full impact of its clean-up mission....
Alex Tremlett, Insight Data’s commercial director, explains why market knowledge and up-to-the minute data are the dream team when it comes to converting leads. Believe it or not, the familiar saying ‘knowledge is power’ dates back to the 16th century, coined by the philosopher, Francis Bacon. These words remain just as true today as they did in 1597. In the...
Business Pilot’s managing director, Elton Boocock, analyses the last six months of data from the Business Pilot Barometer and talks about what installers can expect from the market over the next six months. Six months into 2025 and I think we can all agree, it hasn’t been plain sailing this year. From what we’re hearing anecdotally, it’s a mixed bag...
Rhonda Ridge, director of Ab Initio, talks about the importance of collaboration to ensure customers don’t have to compromise. Perhaps understandably for companies operating in a competitive marketplace, there is a culture of playing your cards close to your chest. But sometimes it’s better for business to open up, share information, and collaborate. Collaborations can extend the reach of a...