Software and Marketing Articles
- No categories
With businesses falling and economic pressures mounting, resilience is key. Andrew Scott, founder and MD of Purplex Marketing, explains why now is the time to hold your nerve, stay visible and keep investing in growth. Another month, and another big name casualty on a high street that is increasingly littered with the corpses of once-famous brands now gone to the...
As ‘Awful April’ lands, fenestration businesses must use data-driven marketing to maximise impact, cut waste and stay ahead, says Alex Tremlett, Insight Data’s commercial director. Finally, after months of worrying and wondering, we’re here: Spring 2025, and the perfect storm of rising council tax, energy and water bills for us all, along with hikes for employers in National Insurance and...
Elton Boocock, founder of Thinkivity, a specialist consultancy providing AI training that’s designed exclusively for the glazing industry, explains how to make AI part of your daily routine. In the last issue, we spoke about how consistency is key when using AI. The glazing businesses seeing the biggest benefits aren’t overhauling their systems overnight—they’re starting small, using AI daily, and...
Andrew Scott, MD of Purplex Marketing, argues that marketing should be the ‘roof’ that future-proofs your business in an adverse climate. Hands up – who would consider starting a UK-based business at the moment? If you’re not already up to your neck trying to work out how to pay those extra National Insurance employee contributions heading your way in April,...
By Nikki Dunbar, director, Nix Collective. You know the drill – marketing teams are always the ones lurking about for content, nagging for news and photos, and constantly asking for company updates. But it’s for very good reason! Marketing is the centre of your brand visibility, communication, customer engagement and lead generation. At its heart, marketing is about telling your...
Alex Tremlett, Insight Data’s commercial director, explores why the cost of not having accurate and reliable prospect data far outweighs the investment. The trade show season is coming up, and no doubt many delegates will be returning to the office with a jumble of business cards and hastily scribbled phone numbers that they hope will be converted into sales. Meanwhile,...
By Elton Boocock, founder of Thinkivity, a specialist consultancy providing AI training that’s designed exclusively for the glazing industry. There’s a lot of noise about AI right now and it’s easy to feel like you’re already behind. But remember, you don’t need to start big. In fact, the smartest businesses are doing the opposite. They start small, embedding AI into...
As St Patrick’s Day approaches, Purplex MD and founder Andrew Scott explains why the ‘luck of the Irish’ doesn’t extend into business, especially when it comes to marketing. Every year, around March 17th, I organise a St Patrick’s Day party for my staff at our headquarters. Yes, we are based in England (Weston-super-Mare, to be precise) but for one day...
By Neil Travers, managing director of Production Software Technology (PST). In today’s fast-paced home improvement industry, efficiency, precision, and the ability to attract new customers are key to success. Witih vsHome, PST’s advanced yet user-friendly sales and surveying software, installers have the ultimate solution to design, visualise, and price a wide range of home improvement products, including windows, doors, conservatories...
By Nikki Dunbar, founder, Nix Collective. Businesses are constantly balancing the need to attract customers with the challenge of justifying their expenses. Naturally, marketing is usually one of the first things that comes under scrutiny. The return on investment (ROI) in marketing can sometimes seem intangible, especially when businesses rely on external agencies to execute strategies. However, just like in...
Despite a change in government, in 2025, the Future Homes Standard will still be published. As we all know, this will set out how new homes will be built to stricter energy efficiency standards as part of the UK’s drive towards net-zero carbon emissions – what we don’t know, is exactly how fenestration will be impacted. Will these changes influence...
Alex Tremlett, Insight Data’s commercial director, discusses the immediacy of email marketing and how it continues to thrive, even in a fast evolving tech landscape. Here’s a question – when did you last check your email inbox? If you’re in business (or even if you’re not) I can almost guarantee that it won’t be more than a day or so,...
Elton Boocock, founder of Thinkivity – which provides AI consultancy and training exclusively for the UK glazing industry – looks at why manners matter, even if you’re instructing AI. AI is changing the way we work, but how do we talk to it? Should we be issuing robotic commands, or can we just chat naturally? If you’ve ever hesitated before...
Rhonda Ridge of Ab Initio looks at how installation business owners can add real value to their operation whether they’re looking to stay put and grow sales, or move on. Ab Initio is celebrating 30 years in business this year, and in that time, we have formed a lot of long-term relationships and witnessed a great deal of change with...
By Mark Dudley, Windowlink managing director. Imagine your profile or hardware supplier consistently failed to meet your needs. Would you stick with them for years? Probably not. You'd likely seek out alternatives that better serve your business. You might tolerate a few late deliveries or the occasional quality issue, especially if they've been a good partner overall. But if their...
CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand marketing in 2025 and argues that, while it’s a powerful tool, AI must be used with caution. Companies can spend years building a brand, only to have it destroyed with some bad decisions. You probably saw the controversy surrounding the rebrand of...
By Nikki Dunbar, founder NIX Collective. Your digital presence is as valuable, if not more so, than your physical space. Your social media, website, and email marketing platforms represent your brand, your voice, and are the online face of your business – yet so many people overlook one critical question: Who actually owns or has access to these digital assets?...
The PVC-U fenestration industry is undergoing a major transformation, marked by shifts in market trends, homeowner preferences, and a growing focus on sustainability. Charlotte Hawkes, director of Keystone Market Research, reveals key data from the company’s latest Keystone Fenestration Market Report, to help companies looking to align with emerging trends and position themselves for growth. The PVC-U fenestration market has...
Alex Tremlett, Insight Data’s commercial director, describes how telesales is still a vital force for generating leads and converting sales, despite all the advances in tech. It seems that with every month that passes, the power of technology more than doubles. And with the rapid rise of AI, we are seeing changes that, just a few short years ago, no-one...
Rhonda Ridge, creator of the AdminBase installer management system, starts the year as she originally started the company 30 years ago – listening to her customers and integrating a raft of new product updates as a result. 1995 was a pivotal year in the window industry’s software sector – a year in which Rhonda Ridge’s inhouse custom built CRM system...
