New website platform
Endurance Doors has launched a new website platform, which is designed to bring in more homeowner leads, along with a new trade portal.
The new website (endurancedoors.co.uk) has been developed with digital marketing partner Icaal, and it appears in the top five organic rankings for Google for over 50 search terms, and number one for 14 of them.
The Quick Quote function has been an important new feature, designed to help consumers through the process of designing a door and getting an estimated price in just three steps. In Quick Quote there are the options of sidelights, toplights and double (French) doors, 12 of the most popular door designs, and a postcode request, which goes out to local installer partners.
Several case studies have also been added to the home page.
Scott Foster, head of group sales and marketing, said: “The new website platform is a work-in-progress as we are now constantly evolving it to give consumers and the trade, the very best possible consumer experience. To stand still in marketing in my view is to go backwards and we’re now investing more than ever before in our brand deliverables, as it drives more sales for us and our installer partners.”