Three new websites

Masterframe has launched the first of three new websites.

The new retail facing website at signals a change in strategy for the company, with all products brought together under the Masterframe brand.

Managing director Carol Slade said: “We have engaged the services of experts to create a user friendly, lead generation site that promotes all our products, while primarily showcasing our Bygone Collection to retail customers. Bygone sash windows are only available through a network of Master Installers that have been handpicked for their expertise and customer service ethic, and they are promoted throughout the new site with a bold new logo. Key trade customers are also featured on the site.”

The company is planning a “significant marketing campaign” to drive customers to the site.

Masterframe has also created a number of virtual showroom videos, and the new site features dedicated new sections for Masterframe’s exclusive offerings such as the London Sash & Frame design and Timberweld, the patented method of creating perfectly sealed wood effect corners.

This website will be followed by two other sites: a trade-focused one and an educational one.