Digital potential

Endurance Doors and digital marketing partner Icaal have published a 24-page brochure for installer that details a range of online marketing packages.

Tools that make up the packages include a bespoke quoting engine, Door Designer and CRM system, along with a chat bot, virtual appointment booking page, and the facility to have the latest customer reviews updated directly to a website.

There’s also access to a new trade hub, which includes marketing assets with videos, images and downloads.

Scott Foster, head of group sales and marketing, said: “We’ve been in an unprecedented situation both on a personal level and for the industry as a whole. We must adapt in many ways and, from a business perspective, we have to find new and better ways to engage with consumers.

“These digital marketing packages have been designed so that our installer partners can once again excel in their respective areas, and the new brochure perfectly presents the various packages. With Google searches for windows and doors at record levels, now is the time in which to convert them into hard sales.”