Mainstream proposition

Kubu is helping to open up sales opportunities for Kubu Pro Installers and manufacturing partners, Aventis said, with marketing at the heart of the proposition.

Lauren Bromley, head of brand for Kubu, said: “We’ve looked far beyond the echelons of this industry and into the smart-home sector, which is ultimately where the brand resides from a consumer’s perspective. If you think that this £multi-billion market includes the likes of Google Nest, Amazon’s Ring and Samsung’s SmartThings – the latter boasting over 150 million users worldwide – then it’s a huge opportunity for this industry.

“Smart-sensor technology will help revolutionise this industry and already we’ve partnered up with some of the most successful manufacturers and installation companies. We’ve also developed the marketing assets required to help make this a mainstream consumer proposition.”

Since Kubu is a consumer-facing smart home brand, Aventis has put in place a marketing programme at the point of sale at installation level. There’s a showroom branding programme in place and a wide range of POS materials designed to close sales and to help bring the window and door sector into the smart home landscape.

There’s little cost throughout the supply chain for Kubu-enabled windows and doors, as the multi-point locks carry a captive slot for the Kubu smart sensor, and there are also no additional works at the point of installation. Kubu is only activated once the smart sensor is inserted into the door or window after installation.