Software and Marketing News
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Leads 2 Trade has reported a significant rise in consumer enquiries for windows, doors, conservatories, and conservatory roofs, defying wider industry talk of a slowdown in the fenestration sector. The provider of double-qualified sales leads in the home improvement industry says homeowner demand has grown, fuelled by more enquiries across Leads 2 Trade’s multiple online channels. “We’ve got more lead...
With the dreaded Autumn Budget looming, Andrew Scott, MD of Purplex, says marketing is the shield businesses need to survive. When the Autumn Budget lands on Wednesday November 26, there will be many business owners – myself included – who will be digging out the tin hat once again in anticipation of a round of measures that, frankly, threaten the...
Andrew Scott, managing director of Purplex Marketing and Insight Data, delivered an address at this year’s Glazing Summit highlighting the key challenges and opportunities shaping the future of the UK fenestration industry. Speaking to an audience of business leaders and industry professionals at the Coventry Building Society Arena, Andrew shared exclusive data and analysis drawn from Insight Data’s market intelligence...
Software specialist Tommy Trinder has reported that the total number of window companies using the sales platform has passed 700. “Making a decent return is getting tougher for installers,” said Chris Brunsdon, founder and CEO of Tommy Trinder. “Firms who are thinking smart and not just working harder, are the ones who are pulling ahead, and Tommy is helping to...
Siôn Buckley, DoorCo’s technology manager, explains how DoorCo has enhanced its online manufacturing ordering system with new features that are designed to make accessing information about orders even easier. From the new dashboard, customers can easily access functions like Manufacturing Live Orders and their delivery schedule and order history. There is also a Knowledge Hub and access to marketing tools...
Neil Cooper-Smith, senior analyst, Business Pilot. September’s data shows a mixed but cautiously encouraging picture for the retail window and door sector, with improvements in leads and sales compared to August, but pressures emerging in conversion rates and the speed of customer decision-making. Headline activity picked up after a sluggish August. Average leads rose from 95.3 to 105.6, a strong...
For the second consecutive year, Nix Collective’s flagship event, ‘Nixology’, served as the official after-party for guests of the Glass Times Raceday at Epsom Downs. The gathering, which was hosted at the Be At One in Epsom town centre, was even busier than its 2024 debut, bringing the glazing industry together for a night of cocktails, dancing and networking –...
By Elton Boocock, founder Thinkivity. It’s fair to say the glazing industry has had a flat year so far. The kind of year where you’ve had to work harder to get the same results – and where small gains have mattered more than ever. But something is shifting. Many are now seeing signs of life again. A few more leads....
Independent trade fabricator Fentrade has launched a new website designed to give trade installers, contractors and architects an improved online experience and streamlined access to product information. Chris Reeks, director at Fentrade, said: “The new site has been developed with the needs of installers, contractors and architects in mind. With intuitive navigation and a clean, modern layout, it allows visitors to...
Business Pilot has introduced a new SMS feature within its CRM system, an upgrade that is designed to give installers a faster, more reliable way to keep in touch with their customers. The update offers integrated tools that help installers reduce missed appointments, maintain professional communication, and deliver a smoother customer journey, according to Business Pilot. From automated reminders for...
Sternfenster’s digital quoting system, EasyAdmin+, has reported a rise in weekend requests with 10% of all quotes now submitted outside of standard Monday to Friday working hours. EasyAdmin+ enables installer partners to generate quotes for PVC-U, aluminium, and glass products at any time, 24/7, throughout the year. Combined with SF+ and EasySales, the platform strengthens collaborations, delivers flexibility in quoting,...
Sherborne Windows has secured a trademark on its name following some digital detective work from marketing partner, Purplex. The agency discovered that competitors were bidding on Google ads using the company’s name, leaving Sherborne unable to defend its brand. Following a detailed SEO analysis, Purplex recommended that the Hampshire-based company invest in trademark protection to close the loophole. The new...
Gareth Busson, founder of F-X-IT and creator of the F-X-IT Brand Reset, explains why many window & door companies sound the same – and how to get back on track This industry is full of strong businesses with good products. But many fall into the same trap: marketing that all looks and sounds the same. Brochures full of stock imagery,...
Production Software Technology (PST) has developed the ClientSync platform, which has been designed to streamline and simplify file synchronisation between businesses and their users. Built to compliment PST’s core software products, VS and vsHome, ClientSync enables fast, reliable and accurate file distribution across networks, and is said to be ideal for companies who need precise control over file updates and...
End to End IT’s Gareth O’Brien explains how the software specialist’s Integrate software can help glazing industry companies accurately forecast their profit margins in real time. Ask most window and door business owners about their profit margins, and they'll probably tell you about last month's figures. But what if you could see next month's potential profit before you've even received...
Business Pilot has launched an Assure Self-Certification Export Template, designed to make it easier for installers to register their work with Assure – without the hassle of duplicate data entry. With the new update, installers can select Assure as their preferred self-certification scheme within Business Pilot. Once set, contracts needing certification are flagged during the normal workflow. The system then reuses...
Homeowners are increasingly expecting to visualise their new windows and doors before committing – and installers are rising to the challenge, according to software specialist, Tommy Trinder. New figures from Tommy Trinder reveal that just under 40,000 ‘makeovers’ – photo-realistic renderings of proposed installs – were created via the firm’s platform in the first eight months of 2025, marking a...
By Neil Cooper-Smith, senior analyst, Business Pilot. August marked a shift in momentum for the window and door retail sector, with all five key indicators softening after July’s steady performance. While seasonal trends play a part, the data hints at growing caution among homeowners: a reflection, perhaps, of broader economic jitters as we head into the final quarter of the...
The AdminBase Campaigns feature within the AdminBase CRM system from Ab Initio has been designed specifically to help its window company customers maximise highly targeted, low-cost email marketing campaigns without the need to import and export data from a third-party software. According to AdminBase, users are experiencing much higher returns from a much lower cost, with delivery rates at 98.2%,...
BM Group company, The Consultancy, has unveiled a new website for long standing client Clearview Glaziers – with the focus firmly on generating leads from consumers, trade buyers and commercial specifiers. The Consultancy created its first website for Clearview in 2011 and since then it says it has developed a deep understanding of the business. According to the Consultancy, this...