Software and Marketing News
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Andrew Scott, MD of Purplex Marketing and Insight Data, discusses a cautious Budget that offers warm words for entrepreneurs but little meaningful relief, leaving business owners determined to push on and hold the Chancellor to her promises. Business owners have spent weeks thinking about the Autumn budget. Investment has been put on hold, recruitment paused and decisions delayed. Rumours of...
Insight Data has reported a major milestone in 2025, with its Salestracker CRM platform logging more than 1.6 million company page views over the year. With 800 active users, this averages 2,076 company pages per user. According to Insight Data, this demonstrates the growing reliance on accurate, live business intelligence across the UK construction and fenestration sectors. Salestracker holds detailed...
Andy Royle, director and co-founder of Leads 2 Trade, explains how installers can start the new year with a bang! After almost two decades supplying double-qualified sales leads to the UK fenestration industry, one thing has never changed; when your sales team is hungry, you must have the leads ready to feed them. And as we head into January, traditionally...
Insight Data says that companies in the glazing and construction industry can now start chasing new business leads ‘within an hour’ of joining Salestracker, the company’s market intelligence and Customer Relationship Management (CRM) platform. The system combines real-time verified data with built-in sales and marketing tools, allowing teams to move from sign-up to active lead generation in as little as...
The first UK installation of Forterro’s LogiKal MES production tracking system is now live at Chigwell Window Centre. The trade, retail and commercial fabricator opted to install MES when it was planning its brand new 42,000ft2 production facility in Colchester to maximise efficiency and help achieve a paperless production environment. Chigwell’s technical manager, Joe Perkins, said: “We had the opportunity...
Tommy Trinder will now be offering live customer support until midnight. “The window industry has never knocked off at 5pm,” said Tommy Trinder CEO, Chris Brunsdon. “Whether our customers are out selling in the house, pricing up jobs in the evening or putting finishing touches to a presentation for a homeowner, they can now rely on our expert support team...
Safeware has won Promotional Campaign of the Year at the G25 Awards, recognising the outstanding success of its launch into the wider fenestration market. It marks a defining moment for the long-established hardware specialist, which earlier this year began expanding its offer beyond Epwin Window Systems’ fabricator network, opening the brand up to the wider industry. Safeware’s award-winning, multi-channel campaign...
By Neil Cooper-Smith, senior analyst, Business Pilot. As we move through the final months of the year, the data reflects a market responding in a way that aligns closely with typical seasonal patterns. Activity held steady through September and October before softening into November, a shift that is consistent with the period and indicative of homeowners becoming more measured in...
Business Pilot is marking one year of Blink Payment inside its CRM platform – a year that is said to have been defined by continuous updates, customer-led innovation, and a measurable impact on installers’ financial stability. In November 2024, Blink Payment was integrated to help installation companies get paid faster and reduce the friction traditionally associated with settling invoices. Twelve...
The latest Insolvency Report from marketing data firm Insight Data reveals a sharp rise in company closures across construction, glazing and building product sectors in October, reversing the improvement seen the previous month. Small builders were hit hardest, with 138 firms going out of business – a 60% increase from September’s 86. Main contractors with turnovers above £5 million saw...
Keystone Market Research has announced the publication of its Autumn 2025 Consumer Fenestration Trends Report, marking two years of continuous insight into UK homeowner attitudes, preferences and spending behaviour across the fenestration market. Drawing on feedback from more than 5,300 homeowners throughout 2025, this report consolidates findings from all four quarterly surveys, providing the most complete view yet of how...
Market analysis from Tommy Trinder points to a softening in prices for what were once high-margin staples like flush casements, vertical sliders, and bi-folds. A deep dive into more than 210,000 quotes created over the past six months by 700 of the UK’s leading window installers reveals a shift in the dynamics of the window and door market and suggests...
October’s performance marks another positive step for installers, with key indicators improving across the board and average order value delivering an especially welcome boost to margins. Despite a broader climate of uncertainty, the figures show that many homeowners remain committed to completing projects before the year ends. Conversion rate remained strong in October, nudging up to 40.7% from 39.8% in...
Leads 2 Trade has reported a significant rise in consumer enquiries for windows, doors, conservatories, and conservatory roofs, defying wider industry talk of a slowdown in the fenestration sector. The provider of double-qualified sales leads in the home improvement industry says homeowner demand has grown, fuelled by more enquiries across Leads 2 Trade’s multiple online channels. “We’ve got more lead...
With the dreaded Autumn Budget looming, Andrew Scott, MD of Purplex, says marketing is the shield businesses need to survive. When the Autumn Budget lands on Wednesday November 26, there will be many business owners – myself included – who will be digging out the tin hat once again in anticipation of a round of measures that, frankly, threaten the...
Andrew Scott, managing director of Purplex Marketing and Insight Data, delivered an address at this year’s Glazing Summit highlighting the key challenges and opportunities shaping the future of the UK fenestration industry. Speaking to an audience of business leaders and industry professionals at the Coventry Building Society Arena, Andrew shared exclusive data and analysis drawn from Insight Data’s market intelligence...
Software specialist Tommy Trinder has reported that the total number of window companies using the sales platform has passed 700. “Making a decent return is getting tougher for installers,” said Chris Brunsdon, founder and CEO of Tommy Trinder. “Firms who are thinking smart and not just working harder, are the ones who are pulling ahead, and Tommy is helping to...
Siôn Buckley, DoorCo’s technology manager, explains how DoorCo has enhanced its online manufacturing ordering system with new features that are designed to make accessing information about orders even easier. From the new dashboard, customers can easily access functions like Manufacturing Live Orders and their delivery schedule and order history. There is also a Knowledge Hub and access to marketing tools...
Neil Cooper-Smith, senior analyst, Business Pilot. September’s data shows a mixed but cautiously encouraging picture for the retail window and door sector, with improvements in leads and sales compared to August, but pressures emerging in conversion rates and the speed of customer decision-making. Headline activity picked up after a sluggish August. Average leads rose from 95.3 to 105.6, a strong...
For the second consecutive year, Nix Collective’s flagship event, ‘Nixology’, served as the official after-party for guests of the Glass Times Raceday at Epsom Downs. The gathering, which was hosted at the Be At One in Epsom town centre, was even busier than its 2024 debut, bringing the glazing industry together for a night of cocktails, dancing and networking –...