Software and Marketing News
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Sternfenster’s digital quoting system, EasyAdmin+, has reported a rise in weekend requests with 10% of all quotes now submitted outside of standard Monday to Friday working hours. EasyAdmin+ enables installer partners to generate quotes for PVC-U, aluminium, and glass products at any time, 24/7, throughout the year. Combined with SF+ and EasySales, the platform strengthens collaborations, delivers flexibility in quoting,...
Sherborne Windows has secured a trademark on its name following some digital detective work from marketing partner, Purplex. The agency discovered that competitors were bidding on Google ads using the company’s name, leaving Sherborne unable to defend its brand. Following a detailed SEO analysis, Purplex recommended that the Hampshire-based company invest in trademark protection to close the loophole. The new...
Gareth Busson, founder of F-X-IT and creator of the F-X-IT Brand Reset, explains why many window & door companies sound the same – and how to get back on track This industry is full of strong businesses with good products. But many fall into the same trap: marketing that all looks and sounds the same. Brochures full of stock imagery,...
Production Software Technology (PST) has developed the ClientSync platform, which has been designed to streamline and simplify file synchronisation between businesses and their users. Built to compliment PST’s core software products, VS and vsHome, ClientSync enables fast, reliable and accurate file distribution across networks, and is said to be ideal for companies who need precise control over file updates and...
End to End IT’s Gareth O’Brien explains how the software specialist’s Integrate software can help glazing industry companies accurately forecast their profit margins in real time. Ask most window and door business owners about their profit margins, and they'll probably tell you about last month's figures. But what if you could see next month's potential profit before you've even received...
Business Pilot has launched an Assure Self-Certification Export Template, designed to make it easier for installers to register their work with Assure – without the hassle of duplicate data entry. With the new update, installers can select Assure as their preferred self-certification scheme within Business Pilot. Once set, contracts needing certification are flagged during the normal workflow. The system then reuses...
Homeowners are increasingly expecting to visualise their new windows and doors before committing – and installers are rising to the challenge, according to software specialist, Tommy Trinder. New figures from Tommy Trinder reveal that just under 40,000 ‘makeovers’ – photo-realistic renderings of proposed installs – were created via the firm’s platform in the first eight months of 2025, marking a...
By Neil Cooper-Smith, senior analyst, Business Pilot. August marked a shift in momentum for the window and door retail sector, with all five key indicators softening after July’s steady performance. While seasonal trends play a part, the data hints at growing caution among homeowners: a reflection, perhaps, of broader economic jitters as we head into the final quarter of the...
The AdminBase Campaigns feature within the AdminBase CRM system from Ab Initio has been designed specifically to help its window company customers maximise highly targeted, low-cost email marketing campaigns without the need to import and export data from a third-party software. According to AdminBase, users are experiencing much higher returns from a much lower cost, with delivery rates at 98.2%,...
BM Group company, The Consultancy, has unveiled a new website for long standing client Clearview Glaziers – with the focus firmly on generating leads from consumers, trade buyers and commercial specifiers. The Consultancy created its first website for Clearview in 2011 and since then it says it has developed a deep understanding of the business. According to the Consultancy, this...
The Consultancy, the BM Group’s digital specialist, has launched a new online ‘Find a Location’ platform – specifically tailored for the requirements of the fenestration sector. Designed for flexibility and a fully branded web user experience, the platform empowers customers – whether trade, commercial or retail – to quickly find their nearest installer, distributor, showroom or trade counter. The Consultancy...
Keystone Market Research has released its Summer 2025 Consumer Fenestration Trends Report. Building on the popularity of last year’s feature on smart home technology, this latest edition includes an expanded hardware special, which was sponsored by Winkhaus UK. The latest report explores consumer trends in window and door hardware – including colour, finish, style preferences, frustrations, and functionality, offering a...
Business Pilot says it has kicked off its open training days tour in London, to ‘widespread success’. The first of four regional events took place at the Hilton, London Heathrow, with further dates in Birmingham, Glasgow and Bristol locked in for later this year. Designed to help Business Pilot users get the most from the CRM system, a tailored agenda...
Following discussions with ‘hundreds’ of window companies, Tommy Trinder has reported that salespeople that ‘price on the night’ – yet alone seek to close – have become ‘a minority breed’. “Over half of the installers we’ve spoken with say they send off for quotes from suppliers for every job,” said Chris Brunsdon, founder and CEO of Tommy Trinder. “Roughly a...
By Neil Cooper-Smith, senior analyst, Business Pilot. July delivered a welcome rebound in lead volumes, while overall activity levels remained steady across most core metrics. It’s a balanced performance that gives some encouragement at a time when market signals remain mixed. Let’s begin with leads, which rose from 97.7 in June to 110.3 in July: a 13% jump and the highest figure since...
AI training and consultancy specialist, thinkivity has launched a quick online survey to assess AI adoption, opportunities, and barriers in the window, door and glazing sector. The survey aims to assess how the industry is using – or planning to use – artificial intelligence. The short, 3-minute survey is open now and invites owners, directors, and decision-makers from across the...
Business Pilot has further strengthened its BPsite App with the integration of BPsign and Blink Payment links – and update that is designed to transform every installer’s device into a mobile payment and customer signature terminal. This latest update enables onsite teams to collect electronic signatures via BPsign and request payments in real-time using Blink Payment links. Installers can now take...
A new AI assistant has been launched to help window and door installers capture more enquiries, in a time when leads are harder than ever to come by. GlazingBot, created by digital strategist and glazing tech specialist Elton Boocock, is designed to give installers a way to respond instantly to customer questions even when the showroom is closed and the...
Fenestration industry digital specialist, The Consultancy, says it is ‘practising what it preaches’, launching a new website to better showcase the added value that it brings to customers. The new website shows the full depth and range of the BM Group company’s suite of digital products and services – from bespoke quoting and ordering platforms to lead-generation tools, product visualisers,...
The Residence Collection has won the ‘Most Creative Campaign’ award for this year’s FIT Show Awards. The award recognises the outstanding impact and innovation of its multi-channel ‘Make it a Full House’ campaign, which was on display during the show. The campaign, centred around the launch of The Residence Collection’s brand-new open-in timber alternative door, was designed to drive traffic...