Move to high end market

Dekko Window Systems has helped Blackburn-based McDermott Windows move into the high-end, premium market.

The family-run business now offers Dekko’s entire range, including its Infinity range of seamless PVCU windows, Räum aluminium, and R9 from The Residence Collection.

“For installation firms, it’s so important to have the right product range, especially as consumer tastes are changing and more are looking towards the premium end of the market,” Dekko’s sales director Kurt Greatrex said.

“McDermott Windows saw the tide changing and wanted to stand out from their competitors in what is a challenging and competitive market by offering high-end home improvements.”

Dekko has also helped the firm transform its marketing through its ‘Make It Yours’ initiative, which is a personalised marketing package.

“Our marketing support dovetails with our luxury product line and provides a drastic improvement compared to the overprinted brochures other fabricators peddle,” Kurt said. “Our customers can meet with our design team to create tailored material which matches their brand and instantly validates their credentials with the customer, leaving an indelible impression.”

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