Digital focus

Liniar has revamped its website, appointed a digital marketing manager, and launched a new customer marketing initiative.

Web traffic has quadrupled during the last three years, with the site generating an increasing number of enquiries. With fresh new page designs, a simpler navigation process, plus SEO and content enhancements, the modifications ensure the revamped Liniar website operates to the stringent standards expected from the ‘mobile first’ generation – across all devices, the company said.

This included a process of mobile testing to carry out user interface and user experience developments, as well as adjustments to the desktop version of the site to ensure simple and efficient usability is kept consistent across platforms.

Sue Davenport, Liniar’s marketing director, said: “The public perception of our brand is critical to us, and our website is probably the most visible example of how we communicate with customers, installers and consumers. Even though we were happy with our website and its performance, we know that more than 50% of our website visitors are now using mobile devices, so it’s even more critical for them to be able to move around the site easily to find the information they need. We also wanted to give the site a fresh, new look.”

New recruit Simone Sangha is responsible for the full digital spectrum, from strategy and campaign to analysis. Simone’s background was in the IT sector for retail clients and an agency role looking after a wide range of clients.

Another online development is the Liniar Web2Print system, which allows customers to customise Liniar’s wide range of marketing literature, adding their own logos and contact details onto Liniar brochures without the need for special software or any design skills.