Business as usual

Apeer has said that deliveries to the UK mainland from Northern Ireland have been unaffected by Brexit.

Apeer, which manufacturers Apeer composite doors and Lumi windows and doors from its factory in Northern Ireland, said that despite coverage in the national press advising that some suppliers are facing difficulties in delivering produce to Irish retailers and caterers, deliveries of the firm’s products have not been affected.

Asa McGillian, Apeer’s managing director, says that while there are minor changes to administrative details in transporting doors and windows to its customers in England, Scotland and Wales, they have had no effect on its UK customers.

“We have had plenty of time to think about and prepare for any changes that Brexit might make,” Asa said. “And I have always maintained that whatever problems that were created would be dealt with as a matter of course. The changes, ultimately, are relatively small and have no effect on our customers whatsoever. So much of what appears in the press is exaggerated.”

The announcement comes as Apeer embarks upon a campaign to emphasise the company’s dominance in Britain and Ireland’s composite door market, and the launch of an aluminium version of its lumi window and doors system.

“Despite the best efforts of the pandemic, sales of Apeer doors were ahead of target last year though, of course, in a market that was turned on its head for everyone,” Asa said. “We grew sales, margin and market share by making a huge range of great doors but also in providing what we believe is the best marketing support in the industry. And we are increasing this further for 2021 to generate even more solid, qualified leads for our customers.”

The firm is also launching an aluminium version of lumi, the window and door system distinguished by its edge-to-edge glazing.

“We believe that aluminium lumi is key to tapping into the demand for aluminium windows and doors and, actually, the unique styling of lumi is perfect for homeowners and designers looking for a strong architectural bias,” Asa said.