Brand awareness

Epwin Window Systems has revealed that increasing numbers of fabricators are choosing its Spectus, Profile 22, PatioMaster, Swish and Safeware brands.

Gerald Allen, Epwin Window Systems’ marketing manager, said: “We’re delighted to see how many fabricators are coming on board across the various businesses because our aim is to always offer a package that delivers our customers a clear competitive advantage.”

Epwin has just launched the Frontier range of composite doors leaves, and the brands share common ancillaries, which makes dual sourcing a practical and efficient option and delivers lower stockholding.

“Market research suggests that many fabricators are choosing to dual source to give themselves the range they need,” Gerald said. “Our own figures tell us that many of our new customers are choosing to single source from us because they can get everything they need from a single business.”