Veka upgrades Independent Network

Veka has reaffirmed its commitment to its ‘Independent Network’ installers by investing in a series of forward-thinking updates to its support package, including a new homeowner-focused website, improved interactive marketing tools and enhanced lead generation.

This strategic initiative is designed to strengthen Veka’s support for installers, enabling them to remain competitive in an evolving market while delivering ‘unparalleled value’ to homeowners.

Updates to the Independent Network programme include:

• Enhanced visualiser tool: This improved interactive online tool allows homeowners to experiment with various window and door designs, select from a range of colours, and even upload a photo of their own home to visualise how the products would look in place.
• New homeowner-friendly website: Designed to create a ‘seamless and engaging’ experience for homeowners. Allowing potential customers to discover the benefits of choosing an Independent Network installer and take the next step toward transforming their home.
• Improved marketing collateral: Unified look and feel across key marketing materials including homeowner brochure, closing folders and maintenance guide.
• Continuous marketing assets:Providing fresh, impactful content that drives homeowner interest and builds trust in the Independent Network.
• Tailored training for success: Providing focused training and empowering installers with knowledge to leverage key marketing tools to connect with homeowners and enhance marketing visibility.

Tim Taylor, commercial director at Veka, said: “At Veka, we believe that standing still is not an option in an ever-evolving industry. This rebrand is about more than a new look; it’s a bold step forward in boosting homeowner reach for all our valued installers.

“By listening to its trusted installers and continually evolving the Independent Network to best suit the growing needs of the industry, Veka has strengthened its network and reputation for quality, innovation, and reliability.”

Jessica Cooper, marketing director, added: “At the heart of the Independent Network is a promise: to be the nation’s premier installer network.

“As the fenestration industry evolves, maintaining this leading position means adapting and innovating, not only in the products and services we offer but also in how we present ourselves to homeowners.”

To learn more about the Independent Network: https://vekauk.com/independent-network