Trust in the glazing industry

A recent Which? survey has concluded that homeowners prefer to work with independent, local companies, rather than major, national firms.

“The UK’s major double-glazing firms have been thoroughly trounced by independent brands in our latest survey,” Which? published in an article at the end of last year. “Customers rated the independents in our survey as excellent, giving them five stars for the majority of sales and installation factors, such as quality of products, staff knowledge and the quality of the installation. By contrast, none of the major brands achieved five stars on any measure.”

The Veka UK Group’s new marketing director Dawn Stockell said: “It’s very important to us that people understand that Network Veka is not a franchise. It is a not-for-profit organisation, and all our local member companies keep their own unique identity. These are knowledgeable, local, completely independent firms, committed to raising standards across the industry.

“Network Veka simply provides the tools and training to allow these smaller, local companies to compete on a level playing field with the big firms. We offer them marketing support to help them reach potential customers more effectively and a host of technical and business support services.”

Dawn continued: “Member companies are held to a strict code of conduct, and in this way, people know ‘at a glance’ that they can trust a company that carries the Network Veka logo.”

Network Veka members share a customer satisfaction rating of 97% compared to the industry average of 83%.