Reynaers launches virtual showroom

Reynaers Aluminium UK has launched a new 360-degree virtual showroom to showcase what can be achieved with its latest aluminium systems.

While Reynaers has a showroom at its Birmingham headquarters, featuring many of its windows, sliding and bi-fold doors, and curtain walling systems, the company says that the addition of a high quality interactive virtual showroom will make viewing the finished product instantly accessible to fabricators, installers, architects, and homeowners across the country.

The new showroom allows users to gain an insight on how products would look on a completed project – including information points to provide further details about each product and links to online specifications. ‘Hotspots’ on the Reynaers at Home version will provide general information geared specifically towards homeowners.

The digital showroom will also help to support the company’s goals to operate more sustainably and cut carbon emissions wherever possible.

Samantha Hill, head of marketing at Reynaers Aluminium UK, said: “Visualising the systems in place is important to all clients throughout the supply chain and by introducing this interactive showroom, installers, fabricators and the end customer can get a real taste of how Reynaers’ systems will look in the final project.

“Reynaers customers are welcome to visit the showroom here in Birmingham, but we recognise that is not always practical and wanted to make it as easy as possible to visualise these design-led installations in situ.

“While the showroom offers a great walkaround experience, future functionality will look to include product demonstrations as part of a programme of continual development in digital resources.”

Under the Reynaers at Home scheme, partners can book time in the central showroom to show clients how systems will look on a completed project – and the 360 virtual showroom aims to bring an added level of convenience to support customers through the scheme. Commercial customers will also have access to a dedicated virtual showroom.

Click here here to visit the new virtual showrooms.