Pure inventor attends palace ceremony

Senior’s founder and inventor of the Pure system, Lennart Jonsson, has represented the company at an official presentation ceremony at Buckingham Palace, following its King’s Award for Enterprise.

Senior was recognised for its patented Pure aluminium window system which can achieve exceptional thermal performance and energy efficiency.

King Charles was in attendance at the reception dinner, as well as the Duke and Duchess of Edinburgh, the Duke and Duchess of Gloucester, Environment Secretary Therese Coffrey, and Business and Trade Secretary Kemi Badenoch.

Lennart Jonsson, chairman of the board at Senior Architectural Systems, said: “It was a real honour to visit the palace and meet our fellow award winners as we came together to celebrate the success of different businesses from across the country.

“Senior has been at the forefront of the UK aluminium fenestration industry for over 30 years and this was definitely one of the biggest highlights of our journey so far. We are incredibly proud of our unique Pure aluminium system and it’s wonderful to see the range, and the talents of all of the people here at Senior that have helped to create it, recognised with such a prestigious award.”

The King’s Award for Enterprise recognises and celebrates business excellence across the UK, focusing on the four categories of innovation, sustainable development, international trade, and the promotion of opportunity through social mobility.

Senior’s win in the innovation category reflects the enduring success of its patented Pure window system which features a highly-efficient expanded polyurethane (PUR) thermal barrier to give exceptional thermal performance.

The Pure aluminium window can achieve U-values as low as 0.71W/m2K when calculated as a commercial CEN Standard window to comfortably meet the latest targets set out by Part L of the Building Regulations.

As well as helping to prevent heat loss to reduce energy consumption, the Pure system also offers ‘cradle to cradle’ recyclability, with even the PUR thermal barrier able to be reused with no requirement for landfill.

Over the last decade, Senior has continued to develop and extend its Pure range to include a variety of window styles and both commercial and residential door options.