Permadoor launches new brand identity

Permadoor, the manufacturer of fire and security composite doors, has launched its new brand identity.  

Steve Jones, managing director, said: “Our new branding gives us a fresh new look and reinforces our status as a name you can trust.”

The new branding is part of a wider investment strategy designed to support Permadoor’s position as one of the UK’s biggest suppliers of composite doors to the social housing and new build markets.

The investment includes a new vehicle fleet and in-house paint line, as well as a new user-friendly pricing portal for its retail brand, Safedoors. In addition, a new FSC-accredited composite door offer will be launched this year, as well as an increased range of fire doors including more glazed options for both internal and external fire doors.

Other recent developments include the launch of a new solid timber core 48mm composite door. According to Permadoor, it is the only 48mm door on the market that can use both the chamfered and sculptured Profile 22 profile, giving it ‘huge appeal’ in the social housing sector.

The company has also introduced golden thread functionality to its fire doors by adding a fire data pin that can be updated in situ when maintenance works are completed, helping to ensure compliance with fire safety regulations.

Permadoor has over 30 years’ experience in the affordable homes, new build and social housing markets, and it works with local authorities, housing association-registered providers and contractors on refurbishment and new build projects across the UK.