Online relationships strengthened

Purplex Marketing has strengthened its relationship with Google to help companies in the construction and glazing industry generate more leads online.

The agency is a certified Google Partner agency and provides specialist paid search (PPC), display network and social media marketing for trade, commercial and retail suppliers.

Adi Day, digital director at Purplex, said: “We now manage over £1 million a year of PPC advertising spend, so working directly with the Google HQ team in London helps us gain maximum results for our clients.”

Purplex has also expanded its social media advertising reach, particularly through Facebook.

“We already manage the social media strategy for many companies across the window industry, but dedicated paid-for advertising across channels such as Facebook, Twitter and LinkedIn generates tens of thousands of additional impressions and a significant volume of sales leads,” Adi said.

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