Marketing ‘a big priority’
Marketing agency Purplex says that it was ‘inundated’ with visitors to its stand at the FIT Show, which focused heavily on business growth, marketing strategy, brand awareness and lead generation.
Andrew Scott, CEO of Purplex, said: “As many businesses find themselves navigating the rapidly changing landscape, marketing will once again become a big priority to keep them at the forefront of their customer’s minds – particularly as demands slows and the market steadies.
“The market is getting tougher, and from the conversations we had at the FIT Show, companies are aware they need to be proactive to keep their lead volumes up and to grow their business.”
Throughout the exhibition, Purplex delivered seminars and interactive demos to showcase marketing techniques and tools designed to successfully build a business, generate leads, improve brand awareness and create business growth.
Purplex partners, Augmented Reality Creations (ARC) and Pricepoint also joined the team on the stand to help teach visitors more about ARC’s advanced augmented reality software and to show a live demonstration of the Pricepoint design software and CRM system.