Market research acquisition
The GGF has acquired the brand and other assets of Palmer Market Research, which for almost 40 years provided research and reports on the window, door and related products sectors.
Included in the deal is the Palmer Market Research brand, its back catalogue, and such devices as the research methodology.
Established in 1982 by Robert Palmer, Palmer Reports provided the glass and glazing industry with a series of research documents upon which thousands of new products have been prepared for market. With little to contradict the information contained in dozens of publications that recorded and predicted trends for every key product category and market segment, Palmer was hugely influential over the years.
The acquisition by the GGF adds to the recent publication of its Group Market Knowledge Report, compiled from Fensa installation data recorded since January 2018, data input from BFRC, and with insights provided by GGF experts.
The GGF said it aims to become a key source of supporting research for the glass and glazing industries.
“Palmer Market Research has long been a key source of market data for the industry, with the later reports still widely used to form opinion and strategy by many businesses and professional organisations,” Anda Gregory, chief development officer for GGF Group, said. “The excellent reputation still held by Palmer, coupled with the methodology used to put the research together and an extensive library and back catalogue, led us to bring the company into the GGF fold. It brings a further key asset into the GGF Group’s commitment to becoming a highly dependable source of factual data and research for the glass and glazing industries.”
The addition of Palmer Market Research to the GGF Group will add to the Fensa Knowledge Hub that will be launched early in 2022, which will provide on-demand installation data for members and through a subscription service.
Robert Palmer said: “In our discussions, the GGF has shared its plans to become a major source of research and data for all sectors of the glass and glazing industry and will build upon the ethos by which Palmer Reports were produced for almost 40 years. I have been most impressed. To produce such material in the current era requires significant resources and commitment and I believe the GGF has those in abundance.”
All GDPR regulations will be followed as the data is transferred.