Liniar shortlisted for G23 Award
Liniar has been shortlisted for Promotional Campaign of the Year at the 2023 G Awards.
The Promotional Campaign of the Year category recognises the importance of marketing and promotion and was open to any business type or size that has embraced marketing in their campaigns during 2023 for trade or retail.
Liniar is said to have achieved ‘remarkable success’ in 2023 with a multimedia campaign to launch its Zero 90 and Zero 90R ultra energy efficient window and door systems.
Liniar’s marketing department coordinated a cross-functional team, including members from the sales, design, technical and IT departments, to ensure accurate and consistent messaging.
They also collaborated with a local agency, Fluid Ideas, developing creative branding to ensure that the Zero 90 range would stand out in a highly competitive market.
This is said to have resulted in the execution of a highly successful multimedia promotional campaign that showcased the ultra-energy efficient Zero 90 and Zero 90R systems, a range of products with energy performance capabilities that surpass the anticipated 2025 Future Building Standards requirements.
The launch is reported to have reached fabricators and installers across the industry through innovative messaging, positioning, and multi-channel marketing efforts.
In addition to demonstrating a genuine solution to future-proofing regulatory compliance, Liniar says that the Zero 90 campaign also effectively heightened awareness of impending Building Regulation changes and demonstrated to the construction supply chain that the fenestration industry can contribute towards a Net Zero UK.
