A commitment to excellence
Empowered people – whether employees or customers – are central to the success of a business, according to Wayne Shaw, the owner of The Window Company.
Manchester-based The Window Company is said to have built an enviable reputation, one that helps to attract the best employees while keeping loyal customers.
“At The Window Company, we owe our success to people – our dedicated employees and loyal customers,” said Wayne Shaw, owner of The Window Company..
“In addition to our exceptional people, we also prioritise growth and development within our team. We believe in investing in our team’s skills and knowledge to deliver the best possible service to our customers.”
The Window Company actively supports apprenticeships, while investing in further training for its administrative team. This commitment to talent development is designed to ensure a high level of expertise in its workforce.
Despite completing over 1,000 installations in a single year, The Window Company maintains control over quality by employing in-house fitting teams and salespeople, eliminating the use of subcontractors. This hands-on approach ensures high-quality workmanship.
Customer satisfaction is paramount, with 95% of Trustpilot reviews being five stars. Customers consistently praise the knowledge and patience of their sales staff, highlighting their ability to address concerns and provide valuable guidance. Sustainability is at the core of The Window Company’s values.
The company also runs a recycling program for UPVC products, generating funds to support local community causes and projects. This initiative bridges the gap between their charitable endeavours and environmental responsibility.
Financial flexibility is offered to customers with options like buy now, pay later, and interest-bearing loans, with FCA registration providing assurance of regulatory compliance. A dedication to transparency is underscored by an open approach; the company showcases its team and share its work on its website, building trust with customers.
“To stay ahead in the industry, we have built a strong personal relationship with Listers,” said Wayne.
“Lister’s commitment to transparency and its excellent customer service aligns with our own values. We appreciate the willingness to listen to our feedback and actively work with us on marketing strategies and product development.
“The decision to partner with Listers was an easy one. We’d always seen Listers as a strong brand in the industry, with a great reputation for doing things right.”
According to Wayne, the choice to collaborate with Listers solidified when Roy Frost took the helm. Despite a limited prior business relationship, he said the company’s ‘stellar reputation’ made it a natural supplier choice.
“Roy had just taken over, and I visited Listers to see the products and meet him,” he said. “It was clear that Listers was the right partner for us. Dealing with them has been fantastic.”
Wayne highlights transparency and open communication as Listers’ key strengths.
“Listers is visible, transparent, and proactive,” he said. “During the COVID-19 lockdown, Roy created a WhatsApp group for key customers like us to keep us updated. That level of communication builds trust.
“Listers’ customer service team stepped up – they answered calls, offered assistance, and remained transparent throughout. They didn’t shy away from the difficulties; they supported us during stressful times.”
Wayne firmly believes that people drive business success, and he sees this principle in action at Listers.
“Good, genuine people make a massive difference in business,” he said. “Listers embodies this, and it shows in their commitment to customer service.”
The Window Company offers a wide range of Listers’ products, including aluminium flush windows, timeless flush windows, and Sheerline windows and doors. Having access to a comprehensive product range allows the company to meet diverse customer needs and stay competitive, according to Wayne.
“Roy’s background brings valuable insights,” he said. “Listers actively collaborates with us on marketing, ensuring it aligns with our needs. This approach results in marketing materials tailored to our requirements, not generic ones. It’s a significant advantage.
“It’s a testament to the power of shared commitment to making a meaningful difference,” concluded Wayne.