Innovative advertising for Radley Aylesbury
Halo installer, Radley Aylesbury, has adopted a unique approach to bringing in new business, a move that has reportedly helped it to exceed sales targets month on month.
With the aim of giving something back to charities and the local community, the company has decided to re-deploy its marketing spend and abandon traditional advertising methods by launching the ‘Radley stage trailer’.
This enables it to reach its customer base by showcasing its brand at events within its geographical target area.
The branded vehicle is hired out free of charge and the team now regularly support occasions such as school sports days and charity car shows.
Director, Nathan Ing said, “The Radley Stage has proved to be a huge success. It gives us a good feeling to know that we are making a difference to events that maybe don’t have the budget to hire a stage trailer, or even allowing them to save on hire costs. It’s nice to feel like we are giving something back.”
The trailer has proved hugely popular, with many customers referencing it at enquiry stage. With over 20 event bookings in the diary for 2023 already, it’s looking to be another successful year ahead.
Veka commercial director, Tim Taylor, said: “Radley Aylesbury is providing an exceptional service to its customers, along with quality products that are backed by the Independent Network insurance backed guarantee.
“Its customer satisfaction score currently stands at an impressive 98.5%, and we believe that this innovative approach to marketing plays a role in this, as the team has been able to grow a strong, solid reputation within the local area.”