Importance of compliance highlighted
Fensa has produced a suite of videos aimed at helping homeowners make the right choice when it comes to installing replacement windows and doors.
The series, which will be shown across multiple channels, supports an ongoing TV campaign during which the organisation raised its profile further by sponsoring ‘Weekends on Dave’, a channel popular among ABC1 (higher social and economic groups) men aged 16-34.
Fensa plans to capitalise on this by raising consumer awareness of the Fensa certificate, and the importance of choosing a Fensa-approved installer to carry out work.
The agency behind the original campaign, which featured a pencil-drawn animation of a Fensa-approved installer going about his work, has blended a mix of advice and information, including ‘How to Find an Installer You Can Trust’, ‘Why Choose a Fensa Approved Installer’, and ‘Five Essential Questions to Ask Your Installer’.
The videos encourage homeowners to ask questions like ‘will my installation be energy efficient?’.
Although hundreds of thousands of Fensa certificates are issued per year, many potential Fensa customers may still be unaware of the importance of compliance with building regulations, or the fact that work carried out by Fensa-approved installers is covered by an insurance-backed guarantee. Or that the local council is automatically notified after work has taken place, saving them the time and cost of having to do this themselves.
Chris Beedel, Fensa director of membership, said: “There’s so much more to installing windows and doors than most people realise. A referral from a friend or a reassuring website isn’t enough. Homeowners need to ask the right questions before appointing an installer to protect themselves – physically, legally, and financially.
“Ultimately, however, there’s only one question homeowners need to ask: ‘will I get a Fensa certificate afterwards?’ as this is all the proof they will need that the installation company’s work will be compliant, energy efficient, and accompanied by an insurance-backed guarantee.”