Database integration
CMS Window Systems has integrated Insight Data’s fenestration and local builders databases into its sales and marketing strategies, which provide live business information and contact details for companies, general builders and contractors in the Scottish market.
Alongside Salestracker and its online prospect database and CRM system, the CMS team will also be using Stem, Salestracker’s integrated email marketing platform, which allows users to design, build and send email campaigns from within Salestracker.
The new partnership comes as CMS Window Systems launches its new trade division, CMS Trade, which operates from a 25,000ft2 facility in East Kilbride.
Colin Torley, market development director at CMS Window Systems, said: “With over 150 years of combined experience, a wide product portfolio and a brand-new trade division, we have a lot to shout about at CMS Window Systems. It quickly became clear that the package offered by Insight Data would enable us to meet our business goals and better promote our service to potential customers across the country. Now we have the right tools in place, we are excited to see what we can achieve.”