BSW Window Solutions is widening its ‘Just Add Glass’ campaign to include aluminium bi-fold doors, giving installers the same straightforward deal that it says has already proved a hit with its patio doors.

The Peterborough-based trade fabricator recently launched ‘Just Add Glass’ earlier this year on its SheerGlide inline patio door, and BSW has now extended the offer to cover its bi-fold door range too, including the Index bi-fold door by Sheerline.

The move comes as homeowners increasingly want slim frames and large expanses of glass in their kitchens and living spaces. With more people designing rooms around the garden view rather than the room itself, installers unable to offer genuinely slim sightlines risk losing work to competitors who can.

Gary Hancock, sales director at BSW Window Solutions, said:

“The shift towards bigger glazed areas isn’t slowing down. Homeowners want to see straight through to their garden without a bulky frame in the way, and that’s putting real pressure on installers to offer the right products at the right price.

“Extending ‘Just Add Glass’ to bi-folds was an easy decision. Installers want the same value and speed on bi-fold doors, so we’ve made sure they can get both under one simple offer.”

The expanded campaign gives installers access to competitively priced, unglazed bi-fold and patio doors using premium Sheerline aluminium, backed by a dedicated point of contact, online quoting and ordering software, samples, marketing support and full technical backup throughout each project.

Gary added:

“This is about making life easier for installers. Strip everything back and ‘Just Add Glass’ means quality products, fast turnaround and a price installers can build their business around. It’s as simple as that.”

The new SheerGlide patio door is available unglazed for £1,000 plus VAT on any door up to 3m, while unglazed bi-fold doors are available from £379 plus VAT per sash.