Going live

Liniar and Avantek Machinery – both self-confessed believers in the power of video – have created a video for the FIT Show, following the announcement at a recent exhibitor day that its marketing theme is ‘Everyone’s Going Live’.

Marketing director Sue Davenport said: “We wanted our video to not only encourage people to visit the FIT Show but also get across how important our own people are to us as a business. Both Liniar and Avantek have a culture of people development and customer service, and we thought our video should highlight that – as well as introducing some of the wider team that work so hard to create and deliver our products on a daily basis.

“We wrote our own ‘poem’ for the video, and the team were great at getting on board with what we were trying to achieve. Even the ones who grumbled secretly enjoyed being film stars for the day.”