Brand leadership
Lisec won the ‘Brand Fairs, Exhibitions and Events’ category in the German Brand Awards, thanks to its presence at the Glasstec exhibition. The company also received a ‘special mention’ in the field of ‘Brand Design’.
“The German Brand Award is the first contest that covers all professional disciplines of the modern brand leadership and which is thus taking due account of the complexity of the brand management as well as of the fundamental importance of the brand for the corporate success,” Andrej Kupetz, chief executive officer of the German Design Council, said.
Lisec relaunched its brand appearance in 2016. Brand agency Spirit Design generated a future-oriented product design, which followed the principles of ‘design-driven innovation’.