Bold new look
Exlabesa Building Systems UK will become Exlabesa Architecture UK as part of a comprehensive rebrand.
The company’s new value proposition – ‘extruding and shaping your world’ – partly refers to its range of aluminium profiles it supplies to thousands of customers across architecture and construction.
However, it also signals its commitment to protecting the environment, creating jobs and economic prosperity, and making a positive impact in the world, the company said.
Its new logo seeks to unify the two key sectors in which it operates – industry and architecture – while a new tagline announces: “Massive. Beautiful. Efficient.”
Exlabesa’s global director Carlos Negreira said: “This rebrand is a way of us renewing our commitment to provide outstanding quality aluminium systems to customers across architecture and construction.
“We want to play a vital role in making built environments around the world more stylish, exceptional and sustainable places to be – and that’s what our new branding has been designed to communicate.”
See the rebrand corporate video at www.youtu.be/fWPxKj7awkg